Brand Health Check

IS YOUR BRAND WORKING FOR YOU
OR AGAINST YOU?


Your brand is your business' most valuable asset, ranking right alongside your team culture. Are you leveraging on this most valuable asset, or are you leaving money on the table by not maintaining a healthy brand? Take our free brand health check to assess if your brand can live long and prosper.
A healthy brand will attract your most profitable audiences, help you relate without out-spending competitors, keep audiences coming back and guide your business growth. A weak brand can reduce your marketing effects, be harder to garner attention, drain your resources and making you spend more with less impact.


Brand Health Check

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Do employees understand your brand and implement it well?
Are you able to attract and keep top talent?
Does your brand clearly show its promise and deliver on it?
Does your brand have a differentiated positioning that is relevant to all stakeholders?
Are your business goals tied to your brand purpose, a reason for being?
Have you mapped out and tested how your brand is experienced by customers?
Do you regularly research and talk to your customers to understand why they buy?
Can your target market relate to your brand as a person?
Can your target market clearly explain why you are different from the rest?
If you remove your logo from your advertisement, do your customers still know its you?
If you image search your brand, do you see 50 shades of differences?
Is your brand story consistent across all channels? (web, brochure, media release, sms, tvc..)
Is your brand on-point throughout the customer buying experience?
Do you have a reward / loyalty system for your customers, partners and employees?
Do your customers and employees care enough to complain about your product?
Do you manage your brand experience Before, During and After the purchase?