Marketing

March 10, 2014

The Four most important marketing questions

The Four Most Important Marketing Questions Today, these four questions are the most important ones that any marketer and brand owner needs to be able to […]
June 20, 2013

B2B online marketing insights

B2B Online Marketing Insights The B2B sales process is a long and steep road, with many contact points before converting prospects to clients. It used to […]
October 9, 2012

Building an emotional connection with social media

Building An Emotional Connection with Social Media In part 1, we looked at how social media can be used as a tool to build a relationship […]
August 17, 2012

Tough love for a better brand experience

Tough Love for a Better Brand Experience At a recent Google Business Group (GBG) KL meetup, participants gathered to listen to an SEO guy give some […]
August 7, 2012

Building loyalty through customer experience: A Starbucks story

Building Loyalty Through Customer Experience: A Starbucks Story When was the last time you had a great customer service experience? When you were so amazed by […]
July 12, 2012

What do your customers really, really want?

What Do Your Customers Really, Really Want? Have you ever tried to buy a laptop these days? The number of brands available, plus the hundreds of […]