Strategy

October 3, 2017
What in the Name

What in the name?

What in the Name? Coca-Cola. Facebook. KFC. Proton. MAS (Malaysian Airlines). Panadol. These are brands, more often than not, are used or heard in our daily […]
October 2, 2017
Positioning Your Brand to the Market

Positioning your brand to the market

Positioning Your Brand to the Market Imagine starting your very own bakery. You’ve finally got the bank’s approval for a loan, you’ve found the perfect location […]
February 17, 2014

Positioning your brand to fit your consumers

Positioning Your Brand to Fit Your Consumers Positioning a brand used to be about strategically developing one (or a set of) attributes and get that into […]