Challenge:

Acer Malaysia launched three new handphones in their Z series, each with its particular features and benefits. The new handphones are aimed at a jaded youth market, and Acer wanted something more relatable.

Strategy:

Brand360 delivered a marketing campaign that encouraged the audience to challenge themselves and do more with their young lifestyles. The campaign kicked off with a media launch and also used Key Opinion Leaders (KOLs) set their personal challenges and demonstrate their achievements.

Impact:

1. Ad insertions in nationwide newspapers.
2. POSM materials to be used in Acer concept stores and reseller outlets.
3. KOL activities on social media and ground activation events.