Launched a new mobile range for an underdog brand
Acer Malaysia wanted a product launch with a difference for its new Z series handphones, each with its particular features and benefits. The new handphones are aimed at a jaded youth market, and Acer wanted something more relatable.
Strategy:
Brand360 delivered a marketing campaign that encouraged the audience to challenge themselves and do more with their young lifestyles. The campaign kicked off with a media launch that garnered attention from tech and national media. The campaign also used Key Opinion Leaders (KOLs) set their personal challenges and demonstrate their achievements.
Impact:
1. Ad insertions in nationwide newspapers.
2. POSM materials to be used in Acer concept stores and reseller outlets.
3. KOL activities on social media and ground activation events.
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