Challenge:

Etika (manufacturer of Wonda coffee, the No. 2 brand of ready to drink RTD coffee), tasked Brand360 to engage with BPL audience an strengthen Wonda coffee’s position as the perfect companion for their late nights.

Strategy:

We conceptualised and managed the Wonda Goals campaign, where viewers can send in their score predictions for a chance to win their favourite BPL jersey.

Impact:

1. 12 weekend matches fulfilled without issues.
2. Managed an increasing number of contestants and provided contest statistics for sales analysis and future improvement.