March 10, 2014

The Four most important marketing questions

The Four Most Important Marketing Questions Today, these four questions are the most important ones that any marketer and brand owner needs to be able to […]
February 17, 2014

Positioning your brand to fit your consumers

Positioning Your Brand to Fit Your Consumers Positioning a brand used to be about strategically developing one (or a set of) attributes and get that into […]
January 28, 2014

Evaluating your brand strength

Evaluating Your Brand Strength Like the fast paced multicoloured horse, your brand has many areas to consistently monitor and improve on to keep the entire business […]
June 20, 2013

B2B online marketing insights

B2B Online Marketing Insights The B2B sales process is a long and steep road, with many contact points before converting prospects to clients. It used to […]
April 14, 2013

Are you a brand symbol or a brand enabler?

Are You A Brand Symbol Or A Brand Enabler? There was a time when all it took to be successful in business is to have a […]
January 15, 2013

Doing customer-centric marketing

Doing Customer-centric Marketing from Rattle Tattle Tales The new year is well upon us, and we had great discussions with our clients, reviewing the year that […]