News

November 23, 2017

Brand association and what it represents

Brand Association and What It Represents While growing up in secondary school, everyone wants to hang out with the cool kids. The in-group. The popular group! […]
November 23, 2017

How Do You Create Brand Awareness?

How Do You Create Brand Awareness? Quick, tell me what comes to your mind when you think of – soda, chocolate and smartphone? It would be […]
November 23, 2017

Brand Loyalty and Staying with It

Brand Loyalty and Staying with It One of the crucial elements of a relationship between two individuals in love would be loyalty. Aside from love (duh), […]
October 30, 2017

Brand Image and how it sells to your consumers

Brand Image and How It Sells to Your Consumers When going out on a first date, you have been given the advice on looking and being […]
October 3, 2017
What in the Name

What in the name?

What in the Name? Coca-Cola. Facebook. KFC. Proton. MAS (Malaysian Airlines). Panadol. These are brands, more often than not, are used or heard in our daily […]
October 2, 2017
Positioning Your Brand to the Market

Positioning your brand to the market

Positioning Your Brand to the Market Imagine starting your very own bakery. You’ve finally got the bank’s approval for a loan, you’ve found the perfect location […]