October 23, 2012

Strategy or execution?

Strategy or Execution? As business owners and corporate leaders, which would be more important to your organization – strategy or execution? Most business leaders associate strategy […]
October 16, 2012

Nurturing loyal customers with social media

Nurturing Loyal Customers with Social Media Social media is not about Facebook or Pinterest – those are just the channels available. It is a way of […]
October 9, 2012

Building an emotional connection with social media

Building An Emotional Connection with Social Media In part 1, we looked at how social media can be used as a tool to build a relationship […]
September 27, 2012

Can you build a brand with social media?

Can You Build A Brand With Social Media? If I had fifty sen for every CEO and director who told me “we’re not sure if we […]
September 14, 2012

Return on your branding investment

Return On Your Branding Investment Quick, what’s your business’ most valuable asset? No, it’s not your factory or office space. It’s not your machinery. If you […]
August 28, 2012

Brand positioning to win a $6 million order

Brand Positioning to Win a $6 Million Order Fancy producing prototypes of your new product, having it critiqued by a panel of seasoned mentors and getting […]