JIT is common among SMEs where warehousing isn’t necessary. While it can be cost-effective, it does put stress on production especially in times when materials are scarce. Therefore, SMEs should research and invest in good inventory management, such as third-party logistics (3PL).
Digital marketing is also in-line with customers’ current demand for more online options. The ‘new normal’, as Victor said, will change customer behaviour so there is no better time to start branding online than now.
Jobbie strives for quality from their ingredients, glass jars, labels, packaging, to protective measures taken during deliveries. Even if it means that production cost will rise, Jobbie will not skimp on quality as customer satisfaction is the aim of their branding. And especially in times of crisis, brand loyalty can play a huge role in keeping the orders coming in.
The last but not least improvement is certainly Jobbie’s contingency planning and supply chain management. MCO had taught them a valuable lesson on strengthening and diversifying their supply chain operations. Victor had said that they would not want to be caught in the same situation where Jobbie is either out of stock or unable to operate due to the inability of suppliers to operate. Proper contingency planning will be put in place.