Brand positioning

Brand Substance consists of 3 main aspects: Brand Purpose, Vision, and Values. These crucial aspects are key to planning and developing the initial stages of your Brand Strategy.

August 14, 2020

Staying True to the Brand In Turbulent Times: A KLoe Story

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May 14, 2020

4 Branding Lessons On Surviving a Post-Pandemic Malaysia, as told by Jobbie.

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March 18, 2020

Value Proposition, the Foundation of Every Brand Strategy

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January 31, 2020

4 Instagram Branding Tips That Will Viral Up Your Brand

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November 11, 2019

4 Examples of Brand Repositioning Done Right

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November 11, 2019

Branding Lessons from 5 Asian Unicorns

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May 26, 2019

The Importance of Understanding Your Target Audience

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November 15, 2018

How a Compelling Brand Story Earns Trust & Win Customers

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September 12, 2018

What is Content Marketing & How Does It Work for You?

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September 12, 2018

Planning for 2019: 5 Progressive Ways to Gear-Up Your B2B Branding

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August 13, 2018

Oxwhite: How a Startup Sold 10,000 Shirts Through Online Marketing

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May 21, 2018

3 Tips on Choosing the Perfect Brand Name

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April 30, 2018

Brand Positioning: Creating Effective Ways to Present Your Brand

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April 19, 2018

5 Brand Mistakes You Could Be Making

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April 18, 2018

4 Rewarding Brand Benefits that Drives Your Business

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March 28, 2018
grab-uber

Grab versus Uber: A Brand Difference Analysis

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March 22, 2018
The Lover

Introducing The Lover Brand Archetype

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March 22, 2018
The Jester

Introducing The Jester Brand Archetype

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March 22, 2018
The Regular

Introducing The Regular Guy Brand Archetype

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March 22, 2018
The Magician

Introducing The Magician Brand Archetype

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