5 branding trends that will emerge in 2024

Trends have a profound impact on our daily lives, influencing everything from global issues like climate change to the latest fashion craze.

They shape the decisions people make when purchasing goods and even impact how they interact with their environment.

But how do trends emerge?

Typically, they reflect social or cultural shifts within specific demographics. Consumers are drawn to change because it adds excitement and freshness to their lives. So, when something new and innovative comes along—something that’s never been seen before—it’s bound to gain popularity if it resonates with the right audience.

Take, for example, the unexpected resurgence of Pokémon.

PokemonGo branding trend


Source: Pexels 

Who would have thought that this cartoon franchise would make a comeback decades later, and not just through traditional means, but via an interactive app?

Pokémon Go took the world by storm in 2016, quickly becoming a cultural phenomenon. With over a billion downloads since its launch, it’s even credited with kickstarting the augmented reality trend that continues to captivate us today.

With stats like that, it’s clear that ignoring trends in your business would be a missed opportunity.


Understanding branding trends


Understanding branding trends


Branding– It’s what sets a business apart.

But in 2024, having a cool name and logo isn’t cutting it. Everyone’s asking, “How do we stand out in a crowded digital space?

It’s a valid question since there are over 863,232 registered companies in Malaysia only. If you’re looking to stand out, that’s a lot of brands to compete against!

With so many brands out there, building and maintaining brand awareness could be tough.

Well, there’s no one-size-fits-all answer, but one thing’s for sure: staying up-to-date on the latest branding trends is a great place to start.

However, having a killer brand is more than just looking good. It’s also about how your customers perceive you. They’re looking for brands with depth and purpose, not just a pretty front. That means staying true to your values and showing what you’re about.

That’s why this year’s trends don’t only focus on your brand’s design. They also examine some values and technology you could incorporate into your brand to make it stand out and remain relevant in today’s digital space.

So, the days of flashy graphics and animated logos from 2023 are gone—this year, Brand360 is diving into something fresh and exciting.

So, keep scrolling to find out more about upcoming trends in 2024.


    1. AI will rule
AI will rule



If you’re aware of how rapidly technology advances, you’ll probably remember that just a decade ago, most people used brick phones with actual buttons instead of the sleek smartphones we have today.

But now, the real game-changer on the horizon is artificial intelligence or AI for short.

It’s quite possible that in another ten years, we won’t even remember what life was like before AI. It’s important to note that this isn’t just some sci-fi concept anymore—it’s happening now.

From ads that appear to write themselves to customer service that feels surprisingly personal, AI is changing the way we interact with brands.

Even Coca-Cola has hopped on the AI bandwagon recently.

They’ve partnered with Brand & Company and OpenAI to introduce “Coca-Cola Y3000 Zero Sugar,” which promises to let us “taste the future.” To use it, you scan a QR code on a Coca-Cola can to enter the Coca-Cola Creations Hub. From there, you can take a photo, and Coca-Cola will bring you to the year 3000 with a futuristic image generated through AI.

Coca-Cola has also tested out AI vending machines that allow you to order drinks in advance and pick them up later. Despite being a legacy brand, Coca-Cola continues ro keep up with the latest trends like AI to keep their consumers engaged.

So, don’t wait until this trend becomes the norm. Whether it’s something as simple as using AI to write blogs or as significant as automating your entire customer service department, if you take advantage of AI early on, you can give yourself a real competitive edge.


    1. Personalized Branding
Netflix branding


Have you ever received a newsletter directly to you or seen a product recommendation that felt like it was made just for you? That’s subtle personalized marketing in action.

Studies have shown that businesses can create magic when they tailor their messages and offerings to individual consumers. According to Twilio’s report, 80% of business leaders say customers spend around 34% more when they feel they’re getting a personalized experience.

But why does it work so well?

Well, the University of Texas has some insights. It turns out, we humans love feeling in control and hate drowning in a sea of information overload. Personalization tackles both of these issues head-on. When something feels personalized, it’s like the universe is handing you the reins, even if it’s just an illusion.

It also cuts through the noise, delivering exactly what you need when you need it, without overwhelming you with choices.

In fact, look no further than brands like Sephora and Netflix who’ve implemented personalization in their branding.

Sephora’s personalised mobile app uses your data to make spot-on recommendations and even guide your in-store experience.

And Netflix? Well, your homepage is basically a personalized platform filled with shows and movies handpicked just for you.

So, if you’re a business looking to up your game, personalized marketing is the next trend to get on board within 2024. It’s not just about selling stuff; it’s about making your customers feel seen, heard, and valued.

Also read: 5 Tactics to Stand Out & Achieve Brand Awareness


    1. Minimalism Sells
Minimalism sells


Minimalism isn’t a new concept, but we see it being adopted as a brand identity for several key reasons.

As you walk around the neighbourhood, you’re likely to be bombarded with ads and brand logos everywhere you look. Amongst this explosion of colours and designs, simple, minimalist designs like Apple’s sleek logo or Google’s clean homepage stand out like fresh air.

In 2024, we’re constantly bombarded with information, leaving little time to appreciate intricate designs. Minimalism just feels modern and futuristic. Brands like Apple and Google understand this well and use minimalism to their advantage.

And it’s not just tech giants who embrace minimalism; even websites are opting for clean, minimalist designs. Compare Google’s minimalist homepage to Yahoo!’s cluttered one.

Minimalism isn’t without its challenges, though. If you simplify your brand’s design, you can risk losing its identity. But when done right, it’s a way to cut through the noise and make a lasting impression among the colourful clutter on our screens and in everyday life.

So, the next time you see a minimalist logo or website, remember that it’s not just about looking modern—it’s about standing out in a crowded digital landscape.

You might also enjoy reading this article on building brand empires like Apple.


    1. The Sustainable Shift in Malaysia
Sustainability in Malaysia


Sustainability was widely advocated in the West but has recently become a significant topic in Malaysian branding.

We’re seeing that it’s not just a short-term fad; it’s a response to what Malaysian consumers want. Studies show that 81% of people think companies should do their part to protect the environment.

Take The Picha Project, for example. The project is renowned for its commitment to social impact and environmental responsibility. Not only does it provide employment opportunities for refugees in Malaysia through catering and delivery services, but it also prioritizes sustainability by using eco-friendly and biodegradable packaging for its food.

Then there’s FERN, a Malaysian fashion label. FERN celebrates traditional batik making while incorporating contemporary designs. They produce elegant resort wear using natural materials and even manufacture their own batik fabrics, showcasing a dedication to sustainability and cultural heritage.

The Hive is another Malaysian zero-waste store that offers a diverse range of organic food, skincare, feminine care, and lifestyle products—all sold in bulk to minimize packaging waste. Committed to reducing and eliminating waste, the company ensures that none of its products are wrapped in plastic or wasteful packaging. What’s more, they source all their food items and lifestyle goods from local farms and ethical businesses, further supporting sustainability and the local economy.

These brands show how being eco-friendly can resonate with their target audience and cultivate loyalty. As more companies in Malaysia and beyond embrace sustainable practices, it’s evident that being environmentally conscious isn’t just about doing the right thing—it’s increasingly essential for staying ahead in business.

Feeling patriotic? Here are 5 brands that have been with Malaysians for 56 years!


    1. Work with a Branding Agency
Working with branding agency


They offer the guidance and strategies you need to make your brand shine. Brand360 can help you blend these trends into your branding in a way that makes sense and aligns with your brand’s personality.

Navigating these trends on your own can be challenging. That’s where a branding agency like Brand360 can help.

As we explore these trends in 2024, it’s vital to remember that branding is always changing. What’s hot today might not be hot tomorrow. Stay curious, and adaptable, and, most importantly, stay true to what makes your brand unique.