{"version":"1.0","provider_name":"Brand360","provider_url":"https:\/\/www.brand360.com.my\/chinese","author_name":"Danesh","author_url":"https:\/\/www.brand360.com.my\/chinese\/author\/danesh\/","title":"The Gen Z Influence: Celebrity Endorsements and the Quest for Cool Brands - Brand360","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"Afmoq4afgj\"><a href=\"https:\/\/www.brand360.com.my\/chinese\/brand-awareness\/gen-z-influence-celebrity-endorsements\/\">The Gen Z Influence: Celebrity Endorsements and the Quest for Cool Brands<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.brand360.com.my\/chinese\/brand-awareness\/gen-z-influence-celebrity-endorsements\/embed\/#?secret=Afmoq4afgj\" width=\"600\" height=\"338\" title=\"\u300a The Gen Z Influence: Celebrity Endorsements and the Quest for Cool Brands \u300b\u2014Brand360\" data-secret=\"Afmoq4afgj\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>","thumbnail_url":"https:\/\/www.brand360.com.my\/wp-content\/uploads\/2024\/05\/Article190424-04-1.jpg","thumbnail_width":900,"thumbnail_height":500,"description":"Discover how Gen Z is reshaping celebrity endorsements and brand perception. Explore strategies to resonate with this digitally native generation and understand their quest for cool, authentic brands. Elevate your brand with Brand 360's expert insights and connect effectively with Gen Z."}