{"id":1675,"date":"2017-08-17T08:28:54","date_gmt":"2017-08-17T08:28:54","guid":{"rendered":"http:\/\/localhost\/brand360\/?page_id=1675"},"modified":"2021-10-12T16:50:01","modified_gmt":"2021-10-12T08:50:01","slug":"juiceco-malaysia-new-brand-launch","status":"publish","type":"page","link":"https:\/\/www.brand360.com.my\/chinese\/clients\/juiceco-malaysia-new-brand-launch\/","title":{"rendered":"Juiceco Malaysia"},"content":{"rendered":"

challenge<\/p>\n

Challenge:<\/h3>\n

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Juiceco is a fruit juice store concept pioneered in Middle East. After 40 years, the company is embarking on a market expansion to South East Asia, making Malaysia their first stop. <\/h5>\n

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strategy<\/p>\n

Strategy:<\/h3>\n

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We helped the brand introduce their novel store concept and position the brand as a unique and fun destination, where there is a juice for everyone.<\/h5>\n

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Impact<\/p>\n

Impact:<\/h3>\n

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The brand was launched in July 2017 with the attendance of an international celebrity, and garnered over RM 4 million PR value, making it to over 20 national media outlets. <\/h5>\n

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