{"id":1711,"date":"2017-09-25T08:20:45","date_gmt":"2017-09-25T08:20:45","guid":{"rendered":"http:\/\/localhost\/brand360\/?page_id=1711"},"modified":"2021-10-12T16:12:12","modified_gmt":"2021-10-12T08:12:12","slug":"rockwool-corporate-branding","status":"publish","type":"page","link":"https:\/\/www.brand360.com.my\/chinese\/clients\/rockwool-corporate-branding\/","title":{"rendered":"Rockwool Asia"},"content":{"rendered":"

challenge<\/p>\n

Challenge:<\/h3>\n

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The Rockwool Group is the world\u2019s largest maker of stone wool insulation. Its products are geared for the future, offering consumers thermal comfort, energy savings, fire safety and noise absorbing benefits.<\/h5>\n

<\/p>\n

The Group recently concluded their acquisition of CSR Ltd\u2019s Asian unit. CSR is Australia\u2019s second largest stone wool producer. This created the new entity of Rockwool Asia, now the largest stone wool producer in Asia. With a brand name, legal entity and company names thrown into the mix, management needed to clarify the Rockwool architecture to partners and customers, and very quickly integrate them into the new Rockwool Asia. <\/h5>\n

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strategy<\/p>\n

Strategy:<\/h3>\n

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Brand360\u00b0 was selected to manage part of the Asia-wide launch of the new Rockwool Asia brand. We worked quickly to develop a corporate branding launch strategy<\/a>, to ensure that the Roxul brand was strengthened and increase customer confidence that the acquisition<\/a> strengthened the Rockwool Group\u2019s presence in Asia.<\/h5>\n

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Impact<\/p>\n

Impact:<\/h3>\n

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The highlight was the brand launch event, which enabled partners and suppliers to see the strength in the unity of the two companies. The \u2018Rock The Globe\u2019 theme was showcased with a specially choreographed rock \u2018n roll dance repertoire, which appealed to both employees and suppliers. The brand was also internally launched employees.<\/h5>\n

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[\u2026]<\/span><\/p>","protected":false},"author":1,"featured_media":2709,"parent":95,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"yoast_head":"\nCorporate Branding for Rockwool Asia - Brand360 Malaysia<\/title>\n<meta name=\"description\" content=\"Brand360 helped Rockwool realign and announce its corporate branding after its acquisition of CSR's businesses in Asia. 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