{"id":1736,"date":"2017-09-26T02:45:38","date_gmt":"2017-09-26T02:45:38","guid":{"rendered":"http:\/\/localhost\/brand360\/?page_id=1736"},"modified":"2021-02-19T09:51:57","modified_gmt":"2021-02-19T01:51:57","slug":"acer-product-launch","status":"publish","type":"page","link":"https:\/\/www.brand360.com.my\/chinese\/clients\/acer-product-launch\/","title":{"rendered":"Acer"},"content":{"rendered":"<p>challenge<\/p>\n<h3>Challenge:<\/h3>\n<p><\/p>\n<h5>Acer Malaysia wanted a product launch with a difference for its new Z series handphones, each with its particular features and benefits. The new handphones are aimed at a jaded youth market, and Acer wanted something more relatable.<\/h5>\n<p>no-repeat;center top;;<br \/>auto<br \/>fadeInUp<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.brand360.com.my\/wp-content\/uploads\/2018\/02\/acer-8.jpg\" alt=\"Acer Malaysia\" \/><br \/>disable<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.brand360.com.my\/wp-content\/uploads\/2018\/02\/acer-7.jpg\" alt=\"Acer Malaysia\" \/><br \/>disable<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.brand360.com.my\/wp-content\/uploads\/2018\/02\/acer-10.jpg\" alt=\"Acer Malaysia\" \/><br \/>disable<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.brand360.com.my\/wp-content\/uploads\/2018\/02\/acer-9.jpg\" alt=\"Acer Malaysia\" \/><br \/>disable<\/p>\n<p>strategy<\/p>\n<h3>Strategy:<\/h3>\n<p><\/p>\n<h5>Brand360 delivered a <a href=\"https:\/\/www.brand360.com.my\/chinese\/brand-consulting-services\/marketing-strategy\/\">marketing campaign<\/a> that encouraged the audience to challenge themselves and do more with their young lifestyles. The campaign kicked off with a <a href=\"https:\/\/www.facebook.com\/AcerMalaysia\/posts\/1093858380632986\">media launch<\/a> that garnered attention from <a href=\"http:\/\/www.soyacincau.com\/2015\/11\/30\/acer-malaysia-liquid-z330-z530-z630-official-launch\/\">tech<\/a> and national media. The campaign also used Key Opinion Leaders (KOLs) set their personal challenges and demonstrate their achievements.<\/h5>\n<p>no-repeat;center top;;<br \/>auto<br \/>fadeInUp<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.brand360.com.my\/wp-content\/uploads\/2018\/02\/acer-5.jpg\" alt=\"Acer Malaysia\" \/><br \/>disable<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.brand360.com.my\/wp-content\/uploads\/2018\/02\/acer-1.jpg\" alt=\"Acer Malaysia\" \/><br \/>disable<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.brand360.com.my\/wp-content\/uploads\/2018\/02\/acer-3.jpg\" alt=\"Acer Malaysia\" \/><br \/>disable<\/p>\n<p>Impact<\/p>\n<h3>Impact:<\/h3>\n<p><\/p>\n<h5>1. Ad insertions in nationwide newspapers.<br \/>\n<br \/>2. POSM materials to be used in Acer concept stores and reseller outlets.<br \/>\n<br \/>3. <a href=\"https:\/\/www.youtube.com\/watch?v=AyZfazEWpo8\">KOL activities<\/a> on social media and ground activation events.<\/h5>\n<p>no-repeat;center top;;<br \/>auto<br \/>fadeInUp<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.brand360.com.my\/wp-content\/uploads\/2018\/02\/acer-6.jpg\" alt=\"Acer Malaysia\" \/><br \/>disable<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.brand360.com.my\/wp-content\/uploads\/2018\/02\/acer-2.jpg\" alt=\"Acer Malaysia\" \/><br \/>disable<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.brand360.com.my\/wp-content\/uploads\/2018\/02\/acer-4.jpg\" alt=\"Acer Malaysia\" \/><br \/>disable<\/p>","protected":false},"excerpt":{"rendered":"<p><span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>","protected":false},"author":1,"featured_media":0,"parent":95,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - 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