{"id":1738,"date":"2017-09-26T02:51:27","date_gmt":"2017-09-26T02:51:27","guid":{"rendered":"http:\/\/localhost\/brand360\/?page_id=1738"},"modified":"2021-10-12T16:05:54","modified_gmt":"2021-10-12T08:05:54","slug":"selbourne-product-rebranding","status":"publish","type":"page","link":"https:\/\/www.brand360.com.my\/chinese\/clients\/selbourne-product-rebranding\/","title":{"rendered":"Selbourne"},"content":{"rendered":"<p>challenge<\/p>\n<h3>Challenge:<\/h3>\n<p><\/p>\n<h5><a href=\"https:\/\/www.barry-callebaut.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Barry Callebaut<\/a> is the global leader in chocolate manufacturing, and with a multitude of brands under their portfolio. Listed on the SIX Swiss Exchange, Barry Callebaut has about 6,000 employees and over 40 factories in Europe, Africa, North and Latin America and Asia Pacific. Malaysia is the APAC headquarters. <\/h5>\n<h5>Selbourne is the local brand in Barry Callebaut\u2019s portfolio that is a leading brand in India and Malaysia, with a growing presence in China, Singapore and Indonesia. Our task was to solidify the brand\u2019s market leader position and ensure its brand identity and communication is relevant to restaurant and pastry chefs regionally.  <\/h5>\n<h5>We conducted a thorough analysis of Selbourne\u2019s past and present and worked together with management and key stakeholders to strategically position Selbourn for the future. We solidified the brand\u2019s position in the industry, strengthened its brand positioning and its key message to customers.<\/h5>\n<p>no-repeat;center top;;<br \/>auto<br \/>fadeInUp<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.brand360.com.my\/wp-content\/uploads\/2020\/03\/Selbourne_logo_1-01.jpg\" alt=\"Selbourne_logo_1-01\" \/><br \/>disable<\/p>\n<p>strategy<\/p>\n<h3>Strategy:<\/h3>\n<p><\/p>\n<h5>The strategic insight became the foundation for Selbourne\u2019s product rebranding through message and brand positioning. We revamped Selbourne\u2019s <a href=\"https:\/\/www.brand360.com.my\/chinese\/brand-consulting-services\/brand-design\/\" target=\"_blank\" rel=\"noopener noreferrer\">brand identity<\/a> to reflect its position as the premium compound chocolate and developed the <a href=\"https:\/\/www.brand360.com.my\/chinese\/brand-consulting-services\/brand-design\/\" target=\"_blank\" rel=\"noopener noreferrer\">Brand Book<\/a> to guide the brand\u2019s consistent presentation and message.<\/h5>\n<p>no-repeat;center top;;<br \/>auto<br \/>fadeInUp<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.brand360.com.my\/wp-content\/uploads\/2020\/03\/Selbourne_Pack_2-01.jpg\" alt=\"Selbourne_Pack_2-01\" \/><br \/>disable<\/p>\n<p>Impact<\/p>\n<h3>Impact:<\/h3>\n<p><\/p>\n<h5>The revamped brand was extended to product packaging and a product brochure, all of which carries the same consistent message which facilitates Selbourne\u2019s continued <a href=\"https:\/\/www.brand360.com.my\/chinese\/brand-consulting-services\/marketing-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\">market penetration<\/a> regionally.<\/h5>\n<p>no-repeat;center top;;<br \/>auto<br \/>fadeInUp<\/p>\n<p>600<br \/>default<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.brand360.com.my\/wp-content\/uploads\/2020\/03\/Selbourne_Poster_2-01.jpg\" alt=\"Selbourne_Poster_2-01\" \/><br \/>disable<\/p>","protected":false},"excerpt":{"rendered":"<p><span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>","protected":false},"author":1,"featured_media":0,"parent":95,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Product Rebranding for Selbourne - Brand360 Malaysia<\/title>\n<meta name=\"description\" content=\"Brand360 was engaged for a product rebranding exercise for Selbourne chocolate. We gave the brand a new life through strategy, design and marketing material\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.brand360.com.my\/chinese\/clients\/selbourne-product-rebranding\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Product Rebranding for Selbourne - Brand360 Malaysia\" \/>\n<meta property=\"og:description\" content=\"Brand360 was engaged for a product rebranding exercise for Selbourne chocolate. 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