{"id":1025,"date":"2012-10-09T09:30:00","date_gmt":"2012-10-09T01:30:00","guid":{"rendered":"https:\/\/www.brand360.com.my\/?p=1025"},"modified":"2021-03-23T16:46:30","modified_gmt":"2021-03-23T08:46:30","slug":"building-an-emotional-connection-with-social-media","status":"publish","type":"post","link":"https:\/\/www.brand360.com.my\/chinese\/digital-marketing\/building-an-emotional-connection-with-social-media\/","title":{"rendered":"Building an Emotional Connection with Social Media"},"content":{"rendered":"

Building An Emotional Connection with Social Media<\/h1>\n

\"buildIn part 1<\/u><\/a>, we looked at how social media can be used as a tool to build a relationship with customers. A relationship helps cement the trust consumers have with your brand, and help stave away price competition. Social media<\/u><\/a> can be used to humanize a faceless corporation, create groundswell support for risky decisions and correct a negative image.<\/h5>\n
The pinnacle of a solid brand strategy<\/u><\/a> is to extend an emotional connection to consumers. Functional and rational benefits are good, but these are the points of parity \u2013 what you need to fulfill to be on par with competitors in the first place. For instance, a car needs to be able to transport from point A to point B and a detergent needs to be able to clean clothes.<\/h5>\n
Very often, we choose a certain brand of product of service not only for its functional benefits but for its emotional values. We choose a certain brand because of what it means to us or that we resonate with its values. It is this emotional connection that makes our brand different from competitors and makes it relevant to the consumer. Your product can have all the bells and whistles your consumer will ever want, but if it is not relevant to your consumer, your product is easily replaceable. But when your consumer inks your brand on their body, it’s a sure sign that your brand is an important part of their life.<\/h5>\n
So how do you create that emotional connection that makes your product relevant to your consumer and help build your brand? Because of its inherent sharing and interactive nature, social media can be used to better engage with your consumers.<\/h5>\n

Social media role #2:
\nRemarkable and unmistakable brands differentiate through an emotional connection<\/span><\/h3>\n
With low-consideration products like dishwasher or deodorant, social media can be used to promote the unique emotional benefits that differentiates the brand and hold off price erosions. Brands can:
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