{"id":233,"date":"2010-12-14T14:49:57","date_gmt":"2010-12-14T06:49:57","guid":{"rendered":"https:\/\/www.brand360.com.my\/?p=147"},"modified":"2021-03-23T15:55:43","modified_gmt":"2021-03-23T07:55:43","slug":"how-does-apple-do-it","status":"publish","type":"post","link":"https:\/\/www.brand360.com.my\/chinese\/case-study\/how-does-apple-do-it\/","title":{"rendered":"How Does Apple Do It?"},"content":{"rendered":"<h1 class=\"post-gap\" style=\"font-size: 30px; line-height: 35px; font-weight: bold;\">How Does Apple Do It?<\/h1>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-669\" title=\"HowDoesAppleDoIt\" src=\"https:\/\/www.brand360.com.my\/wp-content\/uploads\/2018\/02\/HowDoesAppleDoIt-300.jpg\" alt=\"\" width=\"300\" height=\"199\" \/><\/p>\n<h5>Apple is an example of a great brand. The brand is the subject of lots of brand and marketing case studies and has a zillion fans, die hards even, globally.<\/h5>\n<h5>So how did Apple get here?<\/h5>\n<h5>This is an excellent <a href=\"http:\/\/www.inc.com\/guides\/2010\/11\/how-to-maintain-brand-consistency-across-product-lines.html\" target=\"_blank\" rel=\"noopener noreferrer\"><u>article<\/u><\/a> on brand consistency,\u00a0 loosely referencing Apple. It lists 4 attributes to keeping the brand consistent over time.<\/h5>\n<ul>\n<li><strong><span style=\"color: #3366ff;\">Have the right message<\/span><\/strong>. Today&#8217;s consumers have information overload. If you want to say something, make sure it&#8217;s worthwhile and relevant to be heard. The mantra is: relevance, consistency, frequency. When you&#8217;ve honed the right message, say it at the right time and at the right place, over and over again.<\/li>\n<li><span style=\"color: #3366ff;\"><strong>Be persistent in finding your niche market<\/strong><\/span>. Be differentiated, where it matters. Think water can&#8217;t be differentiated? Think again. We have Evian, Perrier, <a title=\"Does Your Water Taste BetteR?\" href=\"https:\/\/www.brand360.com.my\/chinese\/2010\/11\/does-your-water-taste-better\/\" target=\"_blank\" rel=\"noopener noreferrer\">Fiji<\/a>, Dasani, Aquafina as well as our home grown Spritzer, Diamond and Nesh water. If you don&#8217;t differentiate your brand, how can your consumers see you as different from the rest?<\/li>\n<li><span style=\"color: #3366ff;\"><strong>Maintain your brand perception<\/strong><\/span>. If you have defined your brand as high-end, be high-end all the way. Always stay in touch with your consumers, maintaining your high-end appeal.<\/li>\n<li><span style=\"color: #3366ff;\"><strong>Don&#8217;t o<\/strong><\/span><span style=\"color: #3366ff;\"><strong>ver extend the brand<\/strong><\/span>. This is a classic management move; companies spend much effort and expenses to build the brand as a high-end brand, and then watch it all go to waste when they release a mass market version of their high-end product.<\/li>\n<\/ul>\n<h5>Read the <a href=\"http:\/\/www.inc.com\/guides\/2010\/11\/how-to-maintain-brand-consistency-across-product-lines.html\"><u>full article<\/u><\/a> here.<\/h5>","protected":false},"excerpt":{"rendered":"<p><span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>","protected":false},"author":1,"featured_media":2765,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7],"tags":[22,26,35,41,61],"table_tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Does Apple Do It? 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