{"id":2976,"date":"2018-03-22T17:45:55","date_gmt":"2018-03-22T09:45:55","guid":{"rendered":"https:\/\/www.brand360.com.my\/?p=2976"},"modified":"2021-03-23T17:08:58","modified_gmt":"2021-03-23T09:08:58","slug":"innocent-brand-archetype","status":"publish","type":"post","link":"https:\/\/www.brand360.com.my\/chinese\/brand-archetype\/innocent-brand-archetype\/","title":{"rendered":"Introducing The Innocent Brand Archetype"},"content":{"rendered":"

Introducing The Innocent Brand Archetype<\/h1>\n

\"innocent<\/p>\n

To be pure, happy and simple are the aspirations of The Innocent. This is one of 12 brand archetypes<\/u><\/a> which can be learn more here.<\/h5>\n
\n\n\n\n\n\n\n\n
Core Desire<\/th>\nTo experience paradise and be happy<\/td>\n<\/tr>\n
Talent<\/th>\nOptimism and Faith<\/td>\n<\/tr>\n
Motivation<\/th>\nFulfilment, Idealism<\/td>\n<\/tr>\n
Fear<\/th>\nDoing the wrong thing, being punished<\/td>\n<\/tr>\n
Weakness<\/th>\nBoring, naive<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n
Think of characters such as Dorothy<\/em> from The Wizard of Oz or Neville Longbottom<\/em> from the Harry Potter Series. They are known for having true intentions without any hidden agendas and help solve the problem. Because that is what The Innocent brand archetype is, they want to solve your problem through simple solutions.<\/h5>\n

The Innocent is also known as the Saint, the Idealist or the Dreamer. An example of an Innocent brand is hygiene product Method<\/u><\/a>. Method idealise a safe and friendly cleaning product that also makes cleaning fun. Their ingredients are all-natural, eco-friendly and safe for infants and families. Since Method also believes cleaning should be fun, they add a sub-archetype; The Jester<\/u><\/a>.<\/p>\n

While that is an obvious example, one subtle Innocent brand is Coca-Cola<\/em>. They propagate the feeling of happiness whenever a Coke is there to be enjoyed. They want to associate nostalgic and happy feelings in their consumers and we this through their advertisements that tells people to celebrate life with a Coke.<\/p>\n

How to know if you are an Innocent brand?<\/p>\n

Innocent brand archetyps love simplicity, and they are commonly marketed with the colour white, such as Dove<\/em> or Premier Cotton<\/em>. However, their main core is to stay true, whether it is in the ingredients, material, or how they want to solve a problem.<\/p>\n

You are an Innocent brand archetype if you bring simplicity and genuineness to your customers. You market yourself with the ethics that people can trust you and you aim bring happiness in people\u2019s lives.<\/p>\n

To know more about the Innocent brand archetype, we\u2019ve set out more examples in our The CEO\u2019s Strategy Playbook: The Brand Building Playbook for Business Leaders<\/em><\/strong>. Download<\/u><\/strong><\/a> today and get your own do-it-yourself brand strategy worksheet!<\/p>","protected":false},"excerpt":{"rendered":"

[\u2026]<\/span><\/p>","protected":false},"author":3,"featured_media":3126,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[78],"tags":[],"table_tags":[],"yoast_head":"\nInnocent Brand Archetype - build your brand story with Brand360 Malaysia<\/title>\n<meta name=\"description\" content=\"Is your brand an Innocent brand archetype? Does your brand bring simplicity and purity to your community? How can you use this archetype to improve your brand awareness? This post is part of a series on the 12 brand archetypes that can help build your brand with personality and likeability.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.brand360.com.my\/chinese\/brand-archetype\/innocent-brand-archetype\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Innocent Brand Archetype - build your brand story with Brand360 Malaysia\" \/>\n<meta property=\"og:description\" content=\"Is your brand an Innocent brand archetype? Does your brand bring simplicity and purity to your community? How can you use this archetype to improve your brand awareness? This post is part of a series on the 12 brand archetypes that can help build your brand with personality and likeability.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.brand360.com.my\/chinese\/brand-archetype\/innocent-brand-archetype\/\" \/>\n<meta property=\"og:site_name\" content=\"Brand360\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Brand360\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-22T09:45:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-23T09:08:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.brand360.com.my\/wp-content\/uploads\/2018\/03\/Innocent.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"333\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Wei Le\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@brand360my\" \/>\n<meta name=\"twitter:site\" content=\"@brand360my\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Wei Le\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 \u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.brand360.com.my\/brand-archetype\/innocent-brand-archetype\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.brand360.com.my\/brand-archetype\/innocent-brand-archetype\/\"},\"author\":{\"name\":\"Wei Le\",\"@id\":\"https:\/\/www.brand360.com.my\/#\/schema\/person\/662a2d986b15304ad1827fcfb1e7e982\"},\"headline\":\"Introducing The Innocent Brand Archetype\",\"datePublished\":\"2018-03-22T09:45:55+00:00\",\"dateModified\":\"2021-03-23T09:08:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.brand360.com.my\/brand-archetype\/innocent-brand-archetype\/\"},\"wordCount\":350,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.brand360.com.my\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.brand360.com.my\/brand-archetype\/innocent-brand-archetype\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.brand360.com.my\/wp-content\/uploads\/2018\/03\/Innocent.jpg\",\"articleSection\":[\"Brand Archetype\"],\"inLanguage\":\"zh-Hans\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.brand360.com.my\/brand-archetype\/innocent-brand-archetype\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.brand360.com.my\/brand-archetype\/innocent-brand-archetype\/\",\"url\":\"https:\/\/www.brand360.com.my\/brand-archetype\/innocent-brand-archetype\/\",\"name\":\"Innocent Brand Archetype - build your brand story with Brand360 Malaysia\",\"isPartOf\":{\"@id\":\"https:\/\/www.brand360.com.my\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.brand360.com.my\/brand-archetype\/innocent-brand-archetype\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.brand360.com.my\/brand-archetype\/innocent-brand-archetype\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.brand360.com.my\/wp-content\/uploads\/2018\/03\/Innocent.jpg\",\"datePublished\":\"2018-03-22T09:45:55+00:00\",\"dateModified\":\"2021-03-23T09:08:58+00:00\",\"description\":\"Is your brand an Innocent brand archetype? Does your brand bring simplicity and purity to your community? How can you use this archetype to improve your brand awareness? This post is part of a series on the 12 brand archetypes that can help build your brand with personality and likeability.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.brand360.com.my\/brand-archetype\/innocent-brand-archetype\/#breadcrumb\"},\"inLanguage\":\"zh-Hans\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.brand360.com.my\/brand-archetype\/innocent-brand-archetype\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\/\/www.brand360.com.my\/brand-archetype\/innocent-brand-archetype\/#primaryimage\",\"url\":\"https:\/\/www.brand360.com.my\/wp-content\/uploads\/2018\/03\/Innocent.jpg\",\"contentUrl\":\"https:\/\/www.brand360.com.my\/wp-content\/uploads\/2018\/03\/Innocent.jpg\",\"width\":500,\"height\":333,\"caption\":\"Brand Archetype\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.brand360.com.my\/brand-archetype\/innocent-brand-archetype\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.brand360.com.my\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Introducing The Innocent Brand Archetype\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.brand360.com.my\/#website\",\"url\":\"https:\/\/www.brand360.com.my\/\",\"name\":\"Brand360\",\"description\":\"Boutique Brand Agency to Build Brand Value\",\"publisher\":{\"@id\":\"https:\/\/www.brand360.com.my\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.brand360.com.my\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"zh-Hans\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.brand360.com.my\/#organization\",\"name\":\"Brand360 Degree\",\"url\":\"https:\/\/www.brand360.com.my\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\/\/www.brand360.com.my\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.brand360.com.my\/wp-content\/uploads\/2024\/09\/Brand360-Masterlogo-Reverse-Blue.png\",\"contentUrl\":\"https:\/\/www.brand360.com.my\/wp-content\/uploads\/2024\/09\/Brand360-Masterlogo-Reverse-Blue.png\",\"width\":1755,\"height\":1241,\"caption\":\"Brand360 Degree\"},\"image\":{\"@id\":\"https:\/\/www.brand360.com.my\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Brand360\/\",\"https:\/\/x.com\/brand360my\",\"https:\/\/www.instagram.com\/brand360my\/\",\"https:\/\/www.linkedin.com\/company\/brand-360-degree\/\",\"https:\/\/www.youtube.com\/channel\/UCrmh7U3U8MuNd48KMo2DsDQ\/videos\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.brand360.com.my\/#\/schema\/person\/662a2d986b15304ad1827fcfb1e7e982\",\"name\":\"Wei Le\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\/\/www.brand360.com.my\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/621b52c5a859fab5f7089f1d94c5032c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/621b52c5a859fab5f7089f1d94c5032c?s=96&d=mm&r=g\",\"caption\":\"Wei Le\"},\"url\":\"https:\/\/www.brand360.com.my\/chinese\/author\/weilebrand360-com-my\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Innocent Brand Archetype - build your brand story with Brand360 Malaysia","description":"Is your brand an Innocent brand archetype? Does your brand bring simplicity and purity to your community? How can you use this archetype to improve your brand awareness? This post is part of a series on the 12 brand archetypes that can help build your brand with personality and likeability.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.brand360.com.my\/chinese\/brand-archetype\/innocent-brand-archetype\/","og_locale":"zh_CN","og_type":"article","og_title":"Innocent Brand Archetype - build your brand story with Brand360 Malaysia","og_description":"Is your brand an Innocent brand archetype? Does your brand bring simplicity and purity to your community? How can you use this archetype to improve your brand awareness? This post is part of a series on the 12 brand archetypes that can help build your brand with personality and likeability.","og_url":"https:\/\/www.brand360.com.my\/chinese\/brand-archetype\/innocent-brand-archetype\/","og_site_name":"Brand360","article_publisher":"https:\/\/www.facebook.com\/Brand360\/","article_published_time":"2018-03-22T09:45:55+00:00","article_modified_time":"2021-03-23T09:08:58+00:00","og_image":[{"width":500,"height":333,"url":"https:\/\/www.brand360.com.my\/wp-content\/uploads\/2018\/03\/Innocent.jpg","type":"image\/jpeg"}],"author":"Wei Le","twitter_card":"summary_large_image","twitter_creator":"@brand360my","twitter_site":"@brand360my","twitter_misc":{"\u4f5c\u8005":"Wei Le","\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4":"2 \u5206"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.brand360.com.my\/brand-archetype\/innocent-brand-archetype\/#article","isPartOf":{"@id":"https:\/\/www.brand360.com.my\/brand-archetype\/innocent-brand-archetype\/"},"author":{"name":"Wei Le","@id":"https:\/\/www.brand360.com.my\/#\/schema\/person\/662a2d986b15304ad1827fcfb1e7e982"},"headline":"Introducing The Innocent Brand Archetype","datePublished":"2018-03-22T09:45:55+00:00","dateModified":"2021-03-23T09:08:58+00:00","mainEntityOfPage":{"@id":"https:\/\/www.brand360.com.my\/brand-archetype\/innocent-brand-archetype\/"},"wordCount":350,"commentCount":0,"publisher":{"@id":"https:\/\/www.brand360.com.my\/#organization"},"image":{"@id":"https:\/\/www.brand360.com.my\/brand-archetype\/innocent-brand-archetype\/#primaryimage"},"thumbnailUrl":"https:\/\/www.brand360.com.my\/wp-content\/uploads\/2018\/03\/Innocent.jpg","articleSection":["Brand Archetype"],"inLanguage":"zh-Hans","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.brand360.com.my\/brand-archetype\/innocent-brand-archetype\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.brand360.com.my\/brand-archetype\/innocent-brand-archetype\/","url":"https:\/\/www.brand360.com.my\/brand-archetype\/innocent-brand-archetype\/","name":"Innocent Brand Archetype - build your brand story with Brand360 Malaysia","isPartOf":{"@id":"https:\/\/www.brand360.com.my\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.brand360.com.my\/brand-archetype\/innocent-brand-archetype\/#primaryimage"},"image":{"@id":"https:\/\/www.brand360.com.my\/brand-archetype\/innocent-brand-archetype\/#primaryimage"},"thumbnailUrl":"https:\/\/www.brand360.com.my\/wp-content\/uploads\/2018\/03\/Innocent.jpg","datePublished":"2018-03-22T09:45:55+00:00","dateModified":"2021-03-23T09:08:58+00:00","description":"Is your brand an Innocent brand archetype? Does your brand bring simplicity and purity to your community? How can you use this archetype to improve your brand awareness? This post is part of a series on the 12 brand archetypes that can help build your brand with personality and likeability.","breadcrumb":{"@id":"https:\/\/www.brand360.com.my\/brand-archetype\/innocent-brand-archetype\/#breadcrumb"},"inLanguage":"zh-Hans","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.brand360.com.my\/brand-archetype\/innocent-brand-archetype\/"]}]},{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/www.brand360.com.my\/brand-archetype\/innocent-brand-archetype\/#primaryimage","url":"https:\/\/www.brand360.com.my\/wp-content\/uploads\/2018\/03\/Innocent.jpg","contentUrl":"https:\/\/www.brand360.com.my\/wp-content\/uploads\/2018\/03\/Innocent.jpg","width":500,"height":333,"caption":"Brand Archetype"},{"@type":"BreadcrumbList","@id":"https:\/\/www.brand360.com.my\/brand-archetype\/innocent-brand-archetype\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.brand360.com.my\/"},{"@type":"ListItem","position":2,"name":"Introducing The Innocent Brand Archetype"}]},{"@type":"WebSite","@id":"https:\/\/www.brand360.com.my\/#website","url":"https:\/\/www.brand360.com.my\/","name":"Brand360","description":"Boutique Brand Agency to Build Brand Value","publisher":{"@id":"https:\/\/www.brand360.com.my\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.brand360.com.my\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"zh-Hans"},{"@type":"Organization","@id":"https:\/\/www.brand360.com.my\/#organization","name":"Brand360 Degree","url":"https:\/\/www.brand360.com.my\/","logo":{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/www.brand360.com.my\/#\/schema\/logo\/image\/","url":"https:\/\/www.brand360.com.my\/wp-content\/uploads\/2024\/09\/Brand360-Masterlogo-Reverse-Blue.png","contentUrl":"https:\/\/www.brand360.com.my\/wp-content\/uploads\/2024\/09\/Brand360-Masterlogo-Reverse-Blue.png","width":1755,"height":1241,"caption":"Brand360 Degree"},"image":{"@id":"https:\/\/www.brand360.com.my\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Brand360\/","https:\/\/x.com\/brand360my","https:\/\/www.instagram.com\/brand360my\/","https:\/\/www.linkedin.com\/company\/brand-360-degree\/","https:\/\/www.youtube.com\/channel\/UCrmh7U3U8MuNd48KMo2DsDQ\/videos"]},{"@type":"Person","@id":"https:\/\/www.brand360.com.my\/#\/schema\/person\/662a2d986b15304ad1827fcfb1e7e982","name":"Wei Le","image":{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/www.brand360.com.my\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/621b52c5a859fab5f7089f1d94c5032c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/621b52c5a859fab5f7089f1d94c5032c?s=96&d=mm&r=g","caption":"Wei Le"},"url":"https:\/\/www.brand360.com.my\/chinese\/author\/weilebrand360-com-my\/"}]}},"jetpack_featured_media_url":"https:\/\/www.brand360.com.my\/wp-content\/uploads\/2018\/03\/Innocent.jpg","_links":{"self":[{"href":"https:\/\/www.brand360.com.my\/chinese\/wp-json\/wp\/v2\/posts\/2976"}],"collection":[{"href":"https:\/\/www.brand360.com.my\/chinese\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.brand360.com.my\/chinese\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.brand360.com.my\/chinese\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brand360.com.my\/chinese\/wp-json\/wp\/v2\/comments?post=2976"}],"version-history":[{"count":23,"href":"https:\/\/www.brand360.com.my\/chinese\/wp-json\/wp\/v2\/posts\/2976\/revisions"}],"predecessor-version":[{"id":5707,"href":"https:\/\/www.brand360.com.my\/chinese\/wp-json\/wp\/v2\/posts\/2976\/revisions\/5707"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.brand360.com.my\/chinese\/wp-json\/wp\/v2\/media\/3126"}],"wp:attachment":[{"href":"https:\/\/www.brand360.com.my\/chinese\/wp-json\/wp\/v2\/media?parent=2976"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.brand360.com.my\/chinese\/wp-json\/wp\/v2\/categories?post=2976"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.brand360.com.my\/chinese\/wp-json\/wp\/v2\/tags?post=2976"},{"taxonomy":"table_tags","embeddable":true,"href":"https:\/\/www.brand360.com.my\/chinese\/wp-json\/wp\/v2\/table_tags?post=2976"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}