{"id":3404,"date":"2018-06-13T17:36:25","date_gmt":"2018-06-13T09:36:25","guid":{"rendered":"https:\/\/www.brand360.com.my\/?p=3404"},"modified":"2021-03-24T09:09:48","modified_gmt":"2021-03-24T01:09:48","slug":"8-useful-tips-to-jazz-up-your-brand-logo-design","status":"publish","type":"post","link":"https:\/\/www.brand360.com.my\/chinese\/design\/8-useful-tips-to-jazz-up-your-brand-logo-design\/","title":{"rendered":"8 Useful Tips to Jazz Up Your Brand Logo Design"},"content":{"rendered":"<h1 class=\"post-gap\" style=\"font-size: 30px; line-height: 35px; font-weight: bold;\">8 Useful Tips to Jazz Up Your Brand Logo Design<\/h1>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-2286 size-medium\" src=\"https:\/\/www.brand360.com.my\/wp-content\/uploads\/2018\/06\/brand-logo.png\" alt=\"brand-logo\" width=\"500\" height=\"333\" \/><\/p>\n<p>Let\u2019s be truthful here. There is no secret recipe or codes or hacks or tricks to a successful logo design. Brand logos are as successful as the brand and the product experience that it provides. However, a brand logo is the face of a company, so it\u2019s only logical to put substantial resources and thought into developing one.<\/p>\n<p>A <a href=\"https:\/\/www.brand360.com.my\/chinese\/2018\/types-brand-logo-design\/\">brand logo<\/a> is an essential part of a brand\u2019s identity. You would want a logo that can be used on multiple platforms (especially online), recognisable enough to stand out and most importantly, complement your <a href=\"https:\/\/www.brand360.com.my\/chinese\/2018\/value-proposition\/\">values<\/a> and <a href=\"https:\/\/www.brand360.com.my\/chinese\/2018\/embodying-brand-personality-to-your-brand\/\">personality<\/a> as a brand. There are a few tips on creating a logo that can work for you, based on design and marketing principles.<\/p>\n<ol>\n<li><strong>Keep it simple yet flexible<\/strong><br \/>\nWe can only focus on peripheral stimulus for a few seconds. Peripheral refers to things we may or may not see while we focus on the main task, like shopping or driving. Think about your logo in action; whether it is on the shelves of supermarkets, billboards by the road or the bottom half of a page in a magazine. A logo that is too complex would not be recognisable nor memorable. You want a logo people can remember to establish brand recognition. A logo has to also be flexible enough that it can be used in grayscale, on various offline and online platforms and induce a recognisable pattern.<\/p>\n<p><div id=\"attachment_3405\" style=\"width: 310px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.katekuhens.com\/know-need-new-logo-design\/\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-3405\" class=\"size-medium wp-image-3405\" src=\"https:\/\/www.brand360.com.my\/wp-content\/uploads\/2018\/06\/complicated-logo-300x233.jpg\" alt=\"\" width=\"300\" height=\"233\" srcset=\"https:\/\/www.brand360.com.my\/wp-content\/uploads\/2018\/06\/complicated-logo-300x233.jpg 300w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2018\/06\/complicated-logo-188x146.jpg 188w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2018\/06\/complicated-logo-50x39.jpg 50w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2018\/06\/complicated-logo-97x75.jpg 97w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2018\/06\/complicated-logo.jpg 500w\" sizes=\"(max-width:767px) 300px, 300px\" \/><\/a><p id=\"caption-attachment-3405\" class=\"wp-caption-text\">Example of an overly-complicated logo. Picture source: katekuhens.com<\/p><\/div><\/li>\n<li><strong>Be creative and unique<\/strong><br \/>\nSimplicity is always key to a good brand logo, but to stand out and be recognisable, a logo can also be unique and witty. Google Doodles are a great example. To commemorate an event, person or a historic day, Google will appear as various doodles that cleverly capture the essence of the day. While doodling, Google still retains its logo by preserving their letters as creatively as they can, playing with patterns that people can perceive.<\/p>\n<div id=\"attachment_3407\" style=\"width: 310px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-3407\" class=\"wp-image-3407 size-medium\" src=\"https:\/\/www.brand360.com.my\/wp-content\/uploads\/2018\/06\/Google-300x168.jpg\" alt=\"\" width=\"300\" height=\"168\" srcset=\"https:\/\/www.brand360.com.my\/wp-content\/uploads\/2018\/06\/Google-300x168.jpg 300w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2018\/06\/Google-260x146.jpg 260w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2018\/06\/Google-50x28.jpg 50w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2018\/06\/Google-134x75.jpg 134w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2018\/06\/Google.jpg 319w\" sizes=\"(max-width:767px) 300px, 300px\" \/><p id=\"caption-attachment-3407\" class=\"wp-caption-text\">Google Doodle on Malaysian GE13<\/p><\/div>\n<div id=\"attachment_3408\" style=\"width: 310px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-3408\" class=\"wp-image-3408 size-medium\" src=\"https:\/\/www.brand360.com.my\/wp-content\/uploads\/2018\/06\/Google-2-300x163.jpg\" alt=\"\" width=\"300\" height=\"163\" srcset=\"https:\/\/www.brand360.com.my\/wp-content\/uploads\/2018\/06\/Google-2-300x163.jpg 300w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2018\/06\/Google-2-260x141.jpg 260w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2018\/06\/Google-2-50x27.jpg 50w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2018\/06\/Google-2-138x75.jpg 138w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2018\/06\/Google-2.jpg 333w\" sizes=\"(max-width:767px) 300px, 300px\" \/><p id=\"caption-attachment-3408\" class=\"wp-caption-text\">Google celebrates Malaysian Independence day<\/p><\/div>\n<p><div id=\"attachment_3406\" style=\"width: 310px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-3406\" class=\"wp-image-3406 size-medium\" src=\"https:\/\/www.brand360.com.my\/wp-content\/uploads\/2018\/06\/Google-3-300x124.jpg\" alt=\"\" width=\"300\" height=\"124\" srcset=\"https:\/\/www.brand360.com.my\/wp-content\/uploads\/2018\/06\/Google-3-300x124.jpg 300w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2018\/06\/Google-3-260x108.jpg 260w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2018\/06\/Google-3-50x21.jpg 50w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2018\/06\/Google-3-150x62.jpg 150w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2018\/06\/Google-3.jpg 382w\" sizes=\"(max-width:767px) 300px, 300px\" \/><p id=\"caption-attachment-3406\" class=\"wp-caption-text\">Google celebrates Dragon Boat Festival Picture Sources: <a href=\"https:\/\/www.google.com\/doodles?q=malaysia\">Google.com<\/a><\/p><\/div><\/li>\n<li><strong>Keep in mind your brand name<\/strong><br \/>\nMany brands include their name in the overall brand logo design. The logo has two parts &#8211; an icon or symbol, and the brand name. Take care how the name is placed and portrayed, so that it complements the icon and yet can stand on its own, if the situation calls for it.<\/p>\n<div id=\"attachment_3410\" style=\"width: 267px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-3410\" class=\"wp-image-3410 size-full\" src=\"https:\/\/www.brand360.com.my\/wp-content\/uploads\/2018\/06\/petronas-logo.jpg\" alt=\"\" width=\"257\" height=\"132\" srcset=\"https:\/\/www.brand360.com.my\/wp-content\/uploads\/2018\/06\/petronas-logo.jpg 257w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2018\/06\/petronas-logo-50x26.jpg 50w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2018\/06\/petronas-logo-146x75.jpg 146w\" sizes=\"(max-width:767px) 257px, 257px\" \/><p id=\"caption-attachment-3410\" class=\"wp-caption-text\">Picture source: corporationprofile.wordpress.com<\/p><\/div>\n<p>Petronas logo and wordmark, combining to form the brand\u2019s combination mark. In cases where the Petronas brand is already established and well-known, only the symbol is used with the wordmark excluded.<\/li>\n<li><strong>Choose the right colours<\/strong><br \/>\nMore often than you might think, the colours of your brand logo play a big role in your brand identity. As colours are closely associated with emotions, choose colours that fit well with your brand\u2019s value, personality and target customers.<\/p>\n<div id=\"attachment_3411\" style=\"width: 148px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-3411\" class=\"size-full wp-image-3411\" src=\"https:\/\/www.brand360.com.my\/wp-content\/uploads\/2018\/06\/dove.jpg\" alt=\"\" width=\"138\" height=\"145\" srcset=\"https:\/\/www.brand360.com.my\/wp-content\/uploads\/2018\/06\/dove.jpg 138w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2018\/06\/dove-48x50.jpg 48w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2018\/06\/dove-71x75.jpg 71w\" sizes=\"(max-width:767px) 138px, 138px\" \/><p id=\"caption-attachment-3411\" class=\"wp-caption-text\">Picture Source: <a href=\"https:\/\/www.amazon.com\/Dove-Care-Body-Control-Ounce\/dp\/B0199RCYA8\">amazon.com<\/a><\/p><\/div>\n<p>To appeal to their male customers, Dove ditched their white background colour that is always used for female products and tweaked it to grey, while still maintaining their wordmark and the dove icon.<\/li>\n<li><strong>Select the best font<\/strong><br \/>\nAside from colours, fonts act to communicate your brand identity as well. Whether it\u2019s sans serif, script or modern, you can have the freedom and creativity to choose (or make your own) the font that best fits your logo. Different typefaces come off with different personality and tone of voice, and it is one of the quickest ways to send your brand message to your customers.<\/p>\n<div id=\"attachment_3412\" style=\"width: 262px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-3412\" class=\"size-full wp-image-3412\" src=\"https:\/\/www.brand360.com.my\/wp-content\/uploads\/2018\/06\/metalica.jpg\" alt=\"\" width=\"252\" height=\"129\" srcset=\"https:\/\/www.brand360.com.my\/wp-content\/uploads\/2018\/06\/metalica.jpg 252w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2018\/06\/metalica-50x26.jpg 50w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2018\/06\/metalica-147x75.jpg 147w\" sizes=\"(max-width:767px) 252px, 252px\" \/><p id=\"caption-attachment-3412\" class=\"wp-caption-text\">Picture Source: feedough.com<\/p><\/div>\n<p>The heavy metal band Metallica has an iconic font depicting their genre and music style, first used in the 1980\u2019s on their business cards. Once the logo got into their 1996 album, the rest was history.<\/li>\n<li><strong>Avoid cliches<\/strong><br \/>\nFollowing design trends is a norm. It\u2019s easy, it\u2019s familiar, people think it\u2019s cool and trendy, and there\u2019s a lot of examples (and templates) to get inspiration from. But the point of your brand logo is to symbolise you for who you are, not the year and generation your brand was born. Design trends can also get saturated, which means your brand can drown in the pool of overused design templates.<\/p>\n<p><div id=\"attachment_3413\" style=\"width: 168px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-3413\" class=\"size-full wp-image-3413\" src=\"https:\/\/www.brand360.com.my\/wp-content\/uploads\/2018\/06\/MJTJ.jpg\" alt=\"\" width=\"158\" height=\"134\" srcset=\"https:\/\/www.brand360.com.my\/wp-content\/uploads\/2018\/06\/MJTJ.jpg 158w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2018\/06\/MJTJ-50x42.jpg 50w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2018\/06\/MJTJ-88x75.jpg 88w\" sizes=\"(max-width:767px) 158px, 158px\" \/><p id=\"caption-attachment-3413\" class=\"wp-caption-text\">Picture source: pinterest.com<\/p><\/div><\/li>\n<li><strong>Update once it gets outdated<\/strong><br \/>\nAlthough your brand logo has no expiration date, there is a need for a change or update when the time comes. There are several signs when it is time for a logo change. It could be to adapt to changing media, to recharge the public, or to stay relevant in an increasingly competitive industry. Some changes are minute while some logos received a major makeover, depending on the needs of the company.<\/p>\n<div id=\"attachment_3414\" style=\"width: 310px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-3414\" class=\"size-medium wp-image-3414\" src=\"https:\/\/www.brand360.com.my\/wp-content\/uploads\/2018\/06\/canon-300x219.jpg\" alt=\"\" width=\"300\" height=\"219\" srcset=\"https:\/\/www.brand360.com.my\/wp-content\/uploads\/2018\/06\/canon-300x219.jpg 300w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2018\/06\/canon-200x146.jpg 200w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2018\/06\/canon-50x36.jpg 50w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2018\/06\/canon-103x75.jpg 103w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2018\/06\/canon.jpg 700w\" sizes=\"(max-width:767px) 300px, 300px\" \/><p id=\"caption-attachment-3414\" class=\"wp-caption-text\">Picture Source: <a href=\"https:\/\/www.boredpanda.com\/famous-logo-evolution-history-old-new\/\">boredpanda.co<\/a><\/p><\/div>\n<p>Canon\u2019s first logo from 1934 would not be relevant today, since it would be hard for customers to associate the Guan Yin deity to anything related to cameras. Through the years it has gone through many radical and minute changes to become the Canon logo today.<\/li>\n<li><strong>Know that lasting success takes time<\/strong><br \/>\nIt is very exciting to announce a new logo, but traction takes time especially if you want yours to last. Iconic logos like Nike and Adidas didn\u2019t get much hype when they first graced sports equipment. American graphic designer Michael Bierut told us to think of logos as empty vessels where you pour meaning and values into it. The Nike swoosh was great because the brand made it great, using clever and effective branding strategy.<\/p>\n<div id=\"attachment_3415\" style=\"width: 281px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-3415\" class=\"size-full wp-image-3415\" src=\"https:\/\/www.brand360.com.my\/wp-content\/uploads\/2018\/06\/nike.png\" alt=\"\" width=\"271\" height=\"184\" srcset=\"https:\/\/www.brand360.com.my\/wp-content\/uploads\/2018\/06\/nike.png 271w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2018\/06\/nike-215x146.png 215w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2018\/06\/nike-50x34.png 50w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2018\/06\/nike-110x75.png 110w\" sizes=\"(max-width:767px) 271px, 271px\" \/><p id=\"caption-attachment-3415\" class=\"wp-caption-text\">Picture Source: <a href=\"https:\/\/www.templatemonster.com\/blog\/nike-logo-history\/\">templatemonster.com<\/a><\/p><\/div>\n<p>Since 1971, Nike used the Swoosh on their shoes and other products. It has a low-profile and humble beginning. Throughout the 80\u2019s and 90\u2019s (even today) however, Nike\u2019s consistently successful marketing techniques made the Swoosh well-known and associated with Nike\u2019s winning image.<\/li>\n<\/ol>\n<p>Whether you\u2019re starting a new company, launching a new product or refreshing a tired brand, a strong brand logo design is crucial. As the face of your company or product, remember to adhere to your brand at all times and heed the tips above for a timeless logo. If you need some help, a<a href=\"https:\/\/www.brand360.com.my\/chinese\/brand-consulting-services\/brand-design\/\"> brand design agency<\/a> will be able to guide you through the design process to develop the right brand logo design that balances visual appeal and practical use while staying true to your brand.<\/p>","protected":false},"excerpt":{"rendered":"<p><span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>","protected":false},"author":3,"featured_media":3419,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[111],"tags":[],"table_tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>8 Useful Tips to Jazz Up Your Brand Logo Design - 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