{"id":3724,"date":"2018-11-21T12:40:01","date_gmt":"2018-11-21T04:40:01","guid":{"rendered":"https:\/\/www.brand360.com.my\/?p=3724"},"modified":"2021-03-24T09:20:48","modified_gmt":"2021-03-24T01:20:48","slug":"marketing-strategy-myths-debunked","status":"publish","type":"post","link":"https:\/\/www.brand360.com.my\/chinese\/digital-marketing\/marketing-strategy-myths-debunked\/","title":{"rendered":"Debunked: 4 Marketing Strategy Myths Shattered"},"content":{"rendered":"

Debunked: 4 Marketing Strategy Myths Shattered<\/h1>\n

\"4<\/p>\n

Spiders, teenagers, and Bombay ducks<\/u><\/a> are some of the most misunderstood beings in the world. We can add marketing strategies to the list too. Often a misunderstood term, marketing strategies suffer from a bad reputation. We\u2019ll look at what these misconceptions are and why they\u2019re actually not as bad as they are assumed. Here are 5 marketing strategy myths:<\/p>\n

Myth 1: Content Marketing is an Internet Fad <\/strong><\/h4>\n

Wait, was there no content marketing before the internet? Sure there was. Two words: Soap operas. That\u2019s right, your grandmother\u2019s favourite daytime drama started off as branded content to market home products to housewives back in the 1950\u2019s. Soap opera got its name because most television dramas aired in the US that time were sponsored by soap brands like P&G.<\/p>\n

Content marketing<\/u><\/a> today is amplified through the internet because that\u2019s where a lot of people spend time on these days. The internet has also facilitated a brand\u2019s marketing strategy to be more tactical and specific, allowing them to control what content to show to which audience.<\/p>\n

Content creation, including those on your social media platforms, has been gaining more traction than previous years. And 78% of CMOs see content as the future of marketing due to its efficiency<\/u><\/a>. So it\u2019s not a fad, but an essential marketing tool that people are becoming more aware for its usefulness and effectiveness.<\/p>\n

Truth:<\/strong> Content marketing is not new, and will not likely to go away soon. <\/em><\/p>\n

Myth 2: Email Marketing is Spam<\/strong><\/h4>\n

It will be spam if it\u2019s a) too frequent than necessary<\/strong> and b) of no value to the recipient<\/strong>, thus the name junk mail. Other than that, email marketing is still the top marketing strategy used by marketers to nurture leads and convert them down the marketing funnel. Done right, it can generate a staggering 4,000% ROI<\/u><\/a>. That\u2019s RM40 for every RM1 spent on email marketing!<\/p>\n

\"\"<\/p>\n

Here\u2019s what a usual email newsletter looks like. B2B businesses like us might send some useful reading materials to our valued subscribers now and then. However, the possibilities are endless. You can promote campaigns, keep in touch with your customers, or push some sales through your emails.<\/p>\n

Email marketing can also be used to tell your brand story<\/u><\/a> or connect to a lead. The trick is to tailor your emails to be useful to your subscribers without spamming their inbox. Or at least, if they want to unsubscribe, put up a short survey and ask them one brief question on why they\u2019re unsubscribing. From there, you can identify the problem areas of your email.<\/p>\n

Truth:<\/strong> Email marketing is not always spam, done right. <\/em><\/p>\n

Myth 3: Results Are Instant<\/strong><\/h4>\n

Marketing strategy like emails and content can generate ROI, but the time for it to bear fruit depends. Unless you spend a lot of money on ads or got a shoutout from Oprah, you will have to be patient. Success does not often happen overnight. More so for long-lasting success, which needs a long-term commitment.<\/p>\n

The \u2018how long\u2019 of this equation is subject to your investment, your time, and your team\u2019s talent. Some say you\u2019ll see some results in 6 months, others say it might be 2 years tops. It depends on many factors set on your marketing strategy.<\/p>\n

Instead of waiting for the money to roll in, you can measure the effectiveness of your marketing strategy through several metrics. Based on which part of the funnel your strategy lies, you can measure how your marketing performs at that stage. Metrics like web traffic, lead generation, lead conversion and customer retention are some tools marketers use to gauge and get some numbers to plan for the next step.<\/p>\n

Truth:<\/strong> Substantial results that impact the company in the long-run takes time.<\/em><\/p>\n

Myth 4: Social Media is for Kids (and B2C) Only<\/strong><\/h4>\n

It\u2019s true that social media was mostly developed for people to be social online, poke strangers (do we still do that?), and get jealous of other people\u2019s vacation photos. However, what started as a medium to connect back to old friends has today evolved into something much more<\/u><\/a>.<\/p>\n

Social media is serious business. There are 50 million Facebook business pages this year<\/u><\/a>. Among these businesses, another 2 million use Facebook Ads to boost brand awareness<\/u><\/a> and increase social engagement. Social media has been helping B2B brands as much as it helps B2C brands. This happens because marketers, CEOs and brand owners are people too. There\u2019s a big chance that they have a social media account, be it Facebook, Twitter or LinkedIn. And what better way to introduce your brand, whether it\u2019s B2B, B2C, NGO or a government agency, in a friendlier way that can only be done on social media.<\/p>\n

Truth:<\/strong> Social media is an essential tool for marketing, suitable for a variety of brands.<\/em><\/p>\n

Marketing strategy evolves with time, and with people. Ultimately, whatever the people are doing, marketers have to follow suit. Wouldn\u2019t you therefore, agree that marketers are lifelong learners with the ability to adapt to new innovation and trends? We think so. That\u2019s why the mentality of believing these myths are true has to end.<\/p>\n

Take a fresh perspective on your marketing and branding efforts and see what new strategy to take based on your goal and environment. Marketing professionals<\/u><\/a> are great sources to refer to for advice. See which marketing strategy can work best to deliver the result you and your team aspire to achieve.<\/p>","protected":false},"excerpt":{"rendered":"

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