{"id":3781,"date":"2019-01-28T17:31:23","date_gmt":"2019-01-28T09:31:23","guid":{"rendered":"https:\/\/www.brand360.com.my\/?p=3781"},"modified":"2021-03-24T09:25:01","modified_gmt":"2021-03-24T01:25:01","slug":"chinese-new-year-2019","status":"publish","type":"post","link":"https:\/\/www.brand360.com.my\/chinese\/brand-awareness\/chinese-new-year-2019\/","title":{"rendered":"5 Prosperous Branding Tips for Chinese New Year 2019"},"content":{"rendered":"

5 Prosperous Branding Tips for Chinese New Year 2019<\/h1>\n

\"Chinese<\/p>\n

By Julia Koh & Syira Junaidi
\nJanuary 2019<\/em><\/h6>\n
Get your red packets and firecrackers ready! It\u2019s that time of the year again. This Chinese New Year 2019 celebrates the year of the boar. This zodiac symbolises honesty, prosperity, wealth, and luck. At least that was what a feng shui blog told us. In any case, we are liking the odds.<\/h5>\n

It\u2019s a major holiday not just in the country, but all over the world. It\u2019s also a holiday that carries a lot of meaning; beginning of spring after a long harsh winter, getting back home to the family, and reconnecting back to our culture and tradition for those of us who will become \u2018bananas\u2019 again after the holiday.<\/p>\n

Many brands take this time of year to push sales and set campaigns to reach various marketing goals. But aside from the usual sales, discounts, and promotions, your business can take this chance to brand beyond selling. Let\u2019s look at 5 ways to brand during the season:<\/p>\n

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  1. Make It Festive With Your Collateral<\/strong>
    \nWe\u2019re talking about gift bags, greeting cards, red packets, even your digital assets like websites. This is the time of year to paint the town red, quite literally! Splash them up together with your brand logo. If you have a product, consider making a Chinese New Year special edition like what Starbucks<\/u><\/a> did.
    \nBut if you\u2019re a service business, you can create special new year packages, gift cards, or thank you cards with Lunar New Year themes. Themed collaterals will not only get people to take interest in your brand more at this time of year, but also connects with them better through a shared value, which is the festive spirit of Chinese New Year.<\/p>\n

    Godiva\u2019s 2019 CNY limited edition chocolates
    Picture credit:     valiram.com\/godiva<\/a><\/p><\/div><\/li>\n

  2. Use Emotions, Strategically<\/strong>
    \nPoignant storytelling can win hearts especially during significant holidays like Chinese New Year. Previously, CNY-themed stories were told, anticipated even, through television like this 2003\u2019s Petronas advert.
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