{"id":3884,"date":"2019-07-22T11:52:21","date_gmt":"2019-07-22T03:52:21","guid":{"rendered":"https:\/\/www.brand360.com.my\/?p=3884"},"modified":"2021-03-24T09:28:51","modified_gmt":"2021-03-24T01:28:51","slug":"questions-instagram-marketing-explained","status":"publish","type":"post","link":"https:\/\/www.brand360.com.my\/chinese\/digital-marketing\/questions-instagram-marketing-explained\/","title":{"rendered":"5 Questions On Instagram Marketing Explained"},"content":{"rendered":"

5 Questions On Instagram Marketing Explained<\/h1>\n

\"Instagram<\/p>\n

By Julia Koh & Syira Junaidi
\nJuly 2019<\/em><\/h6>\n
What does a home baking business, corporations like Unilever<\/em> and Valiram<\/u><\/a>, and Siti Nurhaliza<\/em> have in common? They probably have an Instagram page. More than a social media app, Instagram is used by businesses of all types and sizes as a branding and marketing tool. Instagram marketing is used by solopreneurs, SMEs to big-named celebrities and MNCs. Even B2B brands can join in the fun<\/u><\/a>.<\/h5>\n
If you have some burning questions about Instagram marketing, this article might be able to help you answer them. Let\u2019s look at 5 basic questions about what Instagram is and how it can help your brand:<\/h5>\n
    \n
  1. What Is Instagram?<\/strong>
    \nAs a lot of young people will tell you, Instagram or Insta or IG is their go-to social media site to share pictures and videos they created. The app often introduces new filters and features that keep the app interesting, which contributes to their popularity and success. Take a brief look at their history:
    \n2010<\/strong>
    \nInstagram was founded by Kevin Systrom and Mike Krieger in 2010 as a way to share photos at a fixed 1:1 ratio. Users can choose from several filter options that manipulate their photos to look nostalgic, retro or anything creative.<\/p>\n

    2012<\/strong>
    \nFacebook Inc. bought by trending app for USD 1 billion and integrated it to their Facebook social media platform. Instagram users quickly grew in numbers.<\/p>\n

    2015<\/strong>
    \nInstagram started to generate income through advertising. Sponsored ads will appear as users scroll their feeds.<\/p>\n

    2016<\/strong>
    \n\u2018Instagram Stories\u2019 was introduced as a way for users to share temporary photos and add stickers, texts, and filters. It became so successful that it surpassed Snapchat, an app that started the concept. Instagram also changed its logo, swapping the oldies\/retro camera logo to an outlined logo on a bright gradient background.<\/p>\n

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    2018<\/strong>
    \nIGTV<\/em> (Instagram TV) was launched to allow longer and in-depth videos published. It aims to rival Youtube as a video-sharing platform. Sponsored ads had also started to appear in \u2018Stories\u2019. By now there are more than 2 million advertisers on Instagram.<\/li>\n

  2. Who Are Instagram Users?<\/strong>\n

    A huge portion of pie belongs to millennials and Gen Z at 60%. They are 18-34 years old, some of them are already in the workforce and the older ones have families of their own. Around 30% of users are 35-54 years old, and the rest belongs to young teens and seniors.<\/p>\n

    In Malaysia and most ASEAN countries, a slight majority of Instagram users are women. IG is the only major social media in these regions to have more women than men. Good news for many B2C and consumer product brands.<\/p>\n

    And good news for B2B companies as well. Many of these users are decision-influencers where they work – being young, junior-level execs. They might not be C-level decision-makers yet, but being in their scope of attention helps your B2B brand into the company\u2019s decision-making process.<\/li>\n

  3. Isn\u2019t It The Same As Facebook?<\/strong>
    \nThough both Facebook (FB)<\/em> and Instagram (IG)<\/em> are owned by Facebook Inc., they are made for different purposes. FB is suitable for long posts such as news and opinions, while IG is more visual-centric with minimal captions. Many times, IG users don\u2019t read the captions at all!
    \nTake a look at these two posts from AIA Malaysia<\/em>. Can you spot the difference?<\/p>\n
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    Ask yourself – when was the last time you\u2019ve taken a break? Take a step back and regain that work-life balance to improve not only your physical and mental health, but also your career health. #RestWell<\/a><\/p>\n

    A post shared by AIA Malaysia<\/a> (@aiamalaysia) on