{"id":3971,"date":"2019-10-16T16:02:09","date_gmt":"2019-10-16T08:02:09","guid":{"rendered":"https:\/\/www.brand360.com.my\/?p=3971"},"modified":"2021-03-24T09:31:14","modified_gmt":"2021-03-24T01:31:14","slug":"b2b-social-media-examples","status":"publish","type":"post","link":"https:\/\/www.brand360.com.my\/chinese\/digital-marketing\/b2b-social-media-examples\/","title":{"rendered":"4 Social Media Platforms B2B Brands Can Rock On (With Examples)"},"content":{"rendered":"

4 Social Media Platforms B2B Brands Can Rock On (With Examples)<\/h1>\n

\"B2B<\/p>\n

By Julia Koh & Syira Junaidi
\nOctober 2019<\/em><\/h6>\n
We already established that social media works for a lot of types of brands. There are multiple platforms which you can use to begin your B2B social media branding<\/u><\/a>. Each platform serves a different group of people and has unique attributes due to the different layouts and interfaces.<\/h5>\n
Social media can be used as a brand awareness tool, getting engagement, publish content and nurture leads. Especially for B2B brands, nurturing leads is an important process and social media can be the perfect tool for that.<\/h5>\n
Here are 4 social media platforms commonly used by B2B brands, each with an example of how it\u2019s done.<\/h5>\n
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  1. Instagram<\/b>
    \nInstagram<\/em> is the current chart-topper for the most popular social media site, with more than 1 billion active users. That means 14% of the world\u2019s global population have Instagram accounts on their devices. Part of the reason why they\u2019re so popular is because the app often makes things interesting for both users and merchants. Instagram<\/em> is very visual-based. You can now shop by just clicking on a post.
    \nExample:     HubSpot<\/u><\/a><\/strong>
    \nWhile HubSpot<\/em> doesn\u2019t sell things on a post as a B2C would, they retain their audience through engaging content. Using Instagram Stories<\/em>, users can answer quizzes about marketing, and learn about how to amplify their marketing efforts using their software and automation. HubSpot<\/em> also posts attractive visuals in forms of infographics, videos, or graphs that suits Instagram\u2019s audience.<\/p>\n
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