{"id":4133,"date":"2020-03-18T16:58:19","date_gmt":"2020-03-18T08:58:19","guid":{"rendered":"https:\/\/www.brand360.com.my\/?p=4133"},"modified":"2024-12-20T15:59:58","modified_gmt":"2024-12-20T07:59:58","slug":"value-proposition","status":"publish","type":"post","link":"https:\/\/www.brand360.com.my\/chinese\/brand-purpose-vision-values\/value-proposition\/","title":{"rendered":"Value Proposition, the Foundation of Every Brand Strategy"},"content":{"rendered":"

Value Proposition, the Foundation of Every Brand Strategy<\/h1>\n

A value proposition is a set of benefits a brand promise to deliver to its target customers. You might have heard something about the Unique Selling Proposition (USP), where you offer something different than your competitors. Well, USP is a part of the value proposition, since the latter encompasses a bigger part of your brand strategy.<\/h5>\n
So yes, a value proposition proposes a set of values<\/strong> that customers need and\/or want. It is a promise from a brand to the audience and it states how a brand is unique and different from their competitors. While a USP only says what the unique factor is, value proposition covers physical, functional, emotional and social benefits.<\/h5>\n
The value proposition is not<\/strong> a slogan, tagline, vision, mission or a brand positioning statement. Instead, it is a clear statement of how your product or service solves a customer problem, satisfies a need and makes their lives better. It\u2019s usually written on the homepage of the company\u2019s website to tell customers from the get-go on what to expect.<\/h5>\n

\"Value<\/p>\n

You can see an example of our value proposition. It highlights our professional services that help businesses grow and add value to their end customers.<\/h5>\n
What makes a good value proposition statement:<\/strong><\/h5>\n