{"id":4334,"date":"2020-05-20T16:50:44","date_gmt":"2020-05-20T08:50:44","guid":{"rendered":"https:\/\/www.brand360.com.my\/?p=4334"},"modified":"2021-03-24T09:41:21","modified_gmt":"2021-03-24T01:41:21","slug":"proactive-in-the-new-normal","status":"publish","type":"post","link":"https:\/\/www.brand360.com.my\/chinese\/market-positioning\/proactive-in-the-new-normal\/","title":{"rendered":"5 Proactive Ways Brands Can Adapt to the New Normal in a Post-Pandemic Malaysia"},"content":{"rendered":"

5 Proactive Ways Brands Can Adapt to the New Normal in a Post-Pandemic Malaysia<\/h1>\n

\"New<\/p>\n

By Julia Koh & Syira Junaidi
\nMay 2020<\/em><\/h6>\n
2020 has been a tough year so far. But at least we\u2019re back at work again. People can somewhat move around and businesses are allowed to operate again.<\/h5>\n
But there\u2019s something different in the air. It\u2019s not the same as 2019 anymore, you realise. There is no way to ctrl-z<\/em> to the way it used to be, this is life as we know it from now on. This is the new normal.<\/h5>\n

A good brand knows that change is only natural, especially now. Good brands are proactive instead of reactive, they\u2019re adaptive to change and are flexible in addressing needs. Thus, the new normal is just another phase of change for them.<\/p><\/blockquote>\n

So, let\u2019s start becoming proactive brands. Here are 5 such ways we can adapt to this new climate where customer behaviour is new, the market is uncertain and surviving the crisis means staying afloat.<\/h5>\n
    \n
  1. Re-evaluate Customers\u2019 Demands<\/strong>
    \nObviously, this is what all brands should do right now.
    \nMany things are different now in the new normal; lifestyles and routines are altered, new habits are formed and thus buying behaviours changed. Look at what your target audience needs currently, what products or services you can offer, and how to reconstruct your branding into a message that gets with the times.<\/p>\n

    For example, customers today require more delivery options due to movement restrictions and social distancing. They expect to be able to track their orders, pay online using cashless mediums, and receive refunds and reassurance that their purchases are protected. Thus, many F&B brands have started offering food deliveries and pick-ups. We can see more of Lalamove<\/em>, Mr.Speedy<\/em>, FoodPanda<\/em> and other runners on the road.<\/p>\n

    Here are some other brands we know that are quick to address new demands:<\/p>\n