{"id":4394,"date":"2020-08-11T13:14:46","date_gmt":"2020-08-11T05:14:46","guid":{"rendered":"https:\/\/www.brand360.com.my\/?p=4394"},"modified":"2021-03-24T09:43:32","modified_gmt":"2021-03-24T01:43:32","slug":"malaysian-bubble-tea-brands-war","status":"publish","type":"post","link":"https:\/\/www.brand360.com.my\/chinese\/case-study\/malaysian-bubble-tea-brands-war\/","title":{"rendered":"The Great Bubble Tea War: How Tealive & Chatime Sparked a Malaysian Boba Frenzy"},"content":{"rendered":"

The Great Bubble Tea War: How Tealive & Chatime Sparked a Malaysian Boba Frenzy<\/h1>\n

\"Malaysian<\/p>\n

We thought we might have to say goodbye to Tealive<\/em>. The brand\u2019s infamous legal battle against Chatime had the nation talking, making it 2018\u2019s top scandal. There were also rumours about Tealive shutting down for good, which added more spice to the bubble tea mix.<\/h5>\n

So what happened after all that commotion?<\/h4>\n

Turns out, Tealive and Chatime reached an out-of-court settlement, in which both parties agreed to some undisclosed terms<\/u><\/a>. Tealive continues to operate under Loob Holdings and today, we\u2019re happy to report that this Malaysian brand is thriving and adapting well to the new normal<\/u><\/a>.<\/h5>\n
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A post shared by Tealive (@tealiveasia)<\/a> on