{"id":4770,"date":"2020-12-07T12:39:05","date_gmt":"2020-12-07T04:39:05","guid":{"rendered":"https:\/\/www.brand360.com.my\/?p=4770"},"modified":"2021-01-09T09:32:27","modified_gmt":"2021-01-09T01:32:27","slug":"christmas-marketing-campaign-for-malaysian-businesses-a-complete-guide","status":"publish","type":"post","link":"https:\/\/www.brand360.com.my\/chinese\/case-study\/christmas-marketing-campaign-for-malaysian-businesses-a-complete-guide\/","title":{"rendered":"Christmas Marketing Campaign for Malaysian Businesses: A Complete Guide"},"content":{"rendered":"

Christmas Marketing Campaign for Malaysian Businesses: A Complete Guide<\/h1>\n

\"Christmas<\/p>\n

Christmas. \ud83c\udf84 The season of giving is here!<\/p>\n

Customers are rushing to buy gifts and presents online and offline. \ud83c\udf81<\/p>\n

This means:<\/strong> it\u2019s a great time to launch a Christmas Marketing campaign! \ud83d\ude80<\/p>\n

During this festive period, an example of your target audience could be: Christians living in Malaysia.<\/p>\n

This group of people would be actively buying gifts and presents, especially for church events.<\/p>\n

In fact, your target audience doesn\u2019t have to stop there. It can also extend to non-Christians buying gifts for their loved ones too.<\/p>\n

My point:<\/strong> Whenever there is sales or promotion in Malaysia, you can bet there\u2019ll be people flocking to buy their needs and wants.<\/p>\n

So, don\u2019t miss your chance to grow your business this festive season!<\/p>\n

I know, coming up with a Christmas Marketing campaign plan can be hard. That\u2019s why I\u2019ve already done all the hard work for you in this guide.<\/p>\n

This guide contains all you need to know about launching a Christmas Marketing campaign in Malaysia. \ud83c\uddf2\ud83c\uddfe<\/p>\n

If you\u2019re interested to learn more, continue reading below. <\/p>\n

\n\n

The Ultimate Christmas Marketing Campaign Strategy: Malaysian Edition<\/u><\/b><\/h2>\n

\"Christmas<\/p>\n

\n\n

How to Develop A Christmas Marketing Campaign in Malaysia: Step-by-Step.<\/strong><\/h3>\n

Step 1: Identify your customer\u2019s behaviour during Christmas<\/b><\/strong><\/h3>\n

This first step will lay the foundation for your Christmas Marketing campaign. So, you\u2019ll need to make sure you get this right.<\/p>\n

The safest way to start is: creating a customer persona. If you\u2019ve already created one, skip to Step 2 below. <\/p>\n

But if you haven\u2019t, I\u2019d really encourage you to continue reading this section.<\/p>\n

For starters, it\u2019s good to create a customer persona because it helps you to predict how your customers will behave during Christmas. \ud83e\udd14<\/p>\n

Let me name a few benefits of creating a customer persona:<\/p>\n

    \n
  • Content Personalisation<\/strong>
    \nCreating a customer persona helps you to develop a better content strategy for your Christmas Marketing campaign.<\/span><\/p>\n

    This is because: <\/b>you\u2019re more focused on who is your ideal customer in the Malaysian market. As such, you can create better content to attract them for Christmas. \ud83e\uddf2<\/span><\/p>\n

    Above all else, a customer persona helps to keep your brand messages in sync across different Marketing channels such as your blogs, videos, newsletters, and website.<\/span><\/li>\n

  • Customer Retention<\/b>
    \nHaving a customer persona also helps you identify your customer\u2019s pain points and troubles more accurately. \ud83d\udd0d<\/span><\/p>\n

    As such, you can use their pain points to create better content to address their needs, which could potentially turn them into loyal raving fans of your products.<\/span><\/p>\n

    Moreover, your customers are more likely to come back to you even after your Christmas Marketing campaign, especially if they feel you understand their needs. <\/p>\n

    So, this is your chance to use your campaign to improve your customer retention rates.<\/span><\/li>\n

  • Customer Value<\/b>
    \nThis refers to how much value your customer attaches to your products or services.\u00a0<\/span><\/p>\n

    Achieving customer value all begins in your customer\u2019s mind. Your brand needs to occupy a space in their mind. <\/p>\n

    To get there, you\u2019ll need to know everything about your customer, inside and out.\u00a0<\/span><\/p>\n

    That\u2019s why a customer persona is helpful because when you know your audience well enough, you are able to influence their perception of your brand and possibly attach more value to your products. <\/span><\/li>\n<\/ul>\n

    \n\n

    Step 2: Develop your Christmas theme and Marketing message<\/b><\/strong><\/h3>\n

    At this stage, you\u2019ve already created a customer persona for your Christmas Marketing campaign.<\/p>\n

    Now\u2019s the time to craft a Christmas theme and Marketing message which appeals to your customer persona.<\/p>\n

    Your campaign\u2019s message should reflect your brand\u2019s values, and express such values clearly to your target audience. \ud83d\udc68\u200d\ud83d\udc69\u200d\ud83d\udc67<\/p>\n

    Pro Tip:<\/strong> The key to crafting a brilliant campaign message is to observe what values your customers treasure, and then use those same values in your campaign.<\/p>\n

    In other words:<\/strong> you tell your audience what they want to hear. \ud83d\udc42Now comes the important part.<\/p>\n

    Avoid focusing only on: \u2018Data-driven Marketing\u2019. This is a big mistake a lot of businesses make. <\/p>\n

    Don\u2019t get me wrong, I\u2019m not saying data isn\u2019t important.<\/p>\n

    In fact, data is very important because it uncovers new insights about your customer\u2019s behaviour.<\/p>\n

    But relying solely on data and statistics to guide your Marketing actions is a huge red flag! \ud83d\udea9<\/p>\n

    Data cannot completely substitute creativity.<\/p>\n

    When creating a Christmas Marketing campaign, you\u2019ll need both data and creativity. You need to develop a campaign which is relatable to your target audience.<\/p>\n

    You can achieve that by making your campaign message sound like a human. Appeal to their emotions like a human, not a faceless corporation in Malaysia.<\/p>\n

    I\u2019ll show you how to do that very quickly. \ud83d\ude42<\/p>\n

    Here are some tips to consider when crafting your Christmas campaign message:<\/p>\n

      \n
    • Your audience\u2019s needs<\/span><\/li>\n
    • Your brand values<\/span><\/li>\n
    • What makes your brand different from competitors<\/span><\/li>\n
    • What value does your product offer to customers<\/span><\/li>\n<\/ul>\n
      \n\n

      Step 3: Update your Marketing collateral<\/b><\/strong><\/h3>\n

      What\u2019s the reason for updating your Marketing collateral?<\/p>\n

      Two words:<\/strong> Customer Experience.<\/p>\n

      Don\u2019t just slap a Christmas decoration on your product and call it Christmas.<\/p>\n

      You\u2019ll come across as very insincere to your customers. You want to give them a special experience. Let me give you a relatable example.<\/p>\n

      Say it\u2019s your best friend\u2019s birthday today, and you bought him a gift but you left it unwrapped.<\/p>\n

      Now, compare this to another situation where you bought him a beautifully wrapped gift with a red ribbon, sprinkled with rainbow glitter. \ud83c\udf81<\/p>\n

      Which gift do you think is more well presented? I think you already know the answer. \ud83d\ude09<\/p>\n

      The point is: to make your products presentable.<\/p>\n

      That\u2019s why it\u2019s important to update your Marketing collateral. It helps to evoke festive feelings within your customer, and eventually improves their user experience.<\/p>\n

      \u201cA happy customer is the best advertisement for your brand.\u201d \ud83d\ude03<\/p>\n

      Besides that, updating your Marketing collateral also shows you have a commitment to quality.<\/p>\n

      If your Christmas packaging design is stunningly beautiful, it will create a sense of exclusivity around your product.<\/p>\n

      In short: Give your customers the greatest user experience as they unbox your products on Christmas day.<\/p>\n

      Lastly, don\u2019t forget to decorate your website!<\/p>\n

      Remember, your website is your online shop. So, decorate it as if it\u2019s your physical shop. \ud83c\udfea<\/p>\n

      Customise its background with a Christmas theme by adding stunning colours such as: red, green and white.<\/p>\n

      (Don\u2019t forget to add Christmas elements to your logo!)<\/p>\n

      \n\n

      Step 4: Promote seasonal products<\/b><\/strong><\/h3>\n

      Focus on one or two products you\u2019d like to promote.<\/p>\n

      But pay attention to the products which are commonly bought by customers.<\/p>\n

      Promote these in-demand products during your Christmas Marketing campaign. Avoid promoting too many seasonal products. \u2744\ufe0f<\/p>\n

      Doing this will only overwhelm your customers and slow down the effectiveness of their decision making.<\/p>\n

      On your website, you can make it easy for your customers to find all your seasonal products in one web page.<\/p>\n

      Pro Tip:<\/strong> Create a digital catalogue to promote your seasonal products.<\/p>\n

      Other ideas:<\/strong> If you\u2019re worried about your Christmas Marketing campaign budget, you can create a product gift bundle instead of giving out insane discounts.<\/p>\n

      Doing the above helps you to avoid cutting too deep into your profit margin. Moreover, you can get your customers to buy more than they were originally planning to.<\/p>\n

      Bonus:<\/strong> In your gift bundle, you can add a mystery box for your customers who purchase it. \ud83d\udd2e<\/p>\n

      It\u2019s a good idea because your customers will get random products in the mystery box at a reasonable price.<\/p>\n

      This will definitely make your customers excited to know what\u2019s inside the mystery box, and may encourage them to buy the gift bundles.<\/p>\n

      If you want to go the extra mile for your customers: you can also launch Christmas Marketing campaigns for last-minute shoppers.<\/p>\n

      If you\u2019re targeting this group of people: you should use words that will create a sense of urgency to influence them to buy faster. \u23f0<\/p>\n

      For example, you can use these subject lines in your Email Marketing strategy:<\/p>\n

        \n
      • The Best Christmas Gift: 30% OFF (TODAY ONLY)<\/span><\/li>\n
      • ORDER NOW: Get Your Gift Before Christmas!<\/span><\/li>\n
      • CLAIM YOUR CHRISTMAS COUPON HERE!<\/span><\/li>\n
      • GET FREE SHIPPING!<\/span><\/li>\n<\/ul>\n
        \n\n

        Step 5: Focus on customer retention<\/b><\/strong><\/h3>\n

        Recently, I was chatting with a business friend over lunch. We talked about business and work as usual.<\/p>\n

        Then I asked him: \u201cWhat\u2019s the ultimate goal of your Christmas Marketing campaign?\u201d<\/p>\n

        He said: \u201cIt\u2019s sales, of course!\u201d<\/p>\n

        I replied: \u201cWhat if I told you there\u2019s something better than sales?\u201d<\/p>\n

        He paused for a moment with a curious look on his face. \ud83e\udd14<\/p>\n

        Finally, he answered: \u201cWhat else could be more important than sales? Don\u2019t you start a business to make revenue?\u201d<\/p>\n

        I said: \u201cThere\u2019s something better. It\u2019s customer retention.\u201d<\/p>\n

        Successful customer retentions helps you get more sales. \ud83d\udcc8<\/p>\n

        This means: you\u2019ll be receiving continuous and repeated sales from the same customer on a consistent basis.<\/p>\n

        Isn\u2019t this exciting news for your business?! It\u2019s so much easier to retain existing customers than acquire new ones. \ud83d\ude0c<\/p>\n

        They\u2019ve bought your products from you before. So, they already trust the quality of your products compared to newer customers.<\/p>\n

        Yes, acquiring new leads is great, but you shouldn\u2019t forget about retaining existing customers.<\/p>\n

        These are the people who will help to keep your business going in the long-run. \ud83c\udfc3\u200d\u2642\ufe0f<\/p>\n

        If you\u2019re interested, you can start improving your customer retention today by creating a customer loyalty program.<\/p>\n

        Such programs are beneficial for your business because: it helps to improve your relationship with the customers.<\/p>\n

        Pro Tip:<\/strong> When creating a customer loyalty program, you should look out for potential ways to improve their customer experience.<\/p>\n

        For example, you can offer them something extra in relation to whatever products or services your business already provides.<\/p>\n

        Basically, you need to give them something exclusive so that they\u2019ll feel valued, in order to continue buying from you.<\/p>\n

        With a strong customer loyalty program, you\u2019ll potentially see repeated purchases and a steady rise in your customer retention rates.<\/p>\n

        There you go! These are all the 5 steps you need to know, in order to launch a Christmas Marketing campaign in Malaysia.<\/p>\n

        I\u2019ll now go on to explain a few Content Marketing tactics you can use for your Christmas Marketing campaign below.<\/p>\n

        \n\n

        How Can I Promote My Business For Christmas in Malaysia?<\/u><\/b><\/h2>\n

        \"Promote<\/p>\n

        If you\u2019ve read this far, you\u2019ve now gained some basic understanding of how to create a Christmas Marketing campaign in Malaysia.<\/p>\n

        Right now, I\u2019ll show you some popular Christmas Content Marketing tactics you can use this December.<\/p>\n

        Christmas Content Marketing Tactics for A Malaysian Market<\/strong><\/h3>\n

        In addition to that, I’ll explain when you should post them and recommend some of our favourite tools to help you bring these ideas to life.<\/p>\n

          \n
        1. \n

          Christmas Videos<\/strong><\/h4>\n

          It\u2019s no secret, people love Christmas videos. Christmas-themed videos give people a sense of joy, warmth, and thanksgiving.<\/p>\n

          Videos are SO powerful, I\u2019d argue even animals love them too! \ud83d\udc36<\/p>\n

          On a serious note, here are some tangible benefits of Video Marketing for your business:<\/p>\n

            \n
          • Greater brand awareness.<\/span><\/li>\n
          • Gets your target audience\u2019s attention.<\/span><\/li>\n
          • Influence the buyer\u2019s decisions.<\/span><\/li>\n
          • Helps your business to be found on Google.<\/span><\/li>\n
          • Helps your target audience with better brand recall.<\/span><\/li>\n<\/ul>\n

            For these reasons, video is great for Christmas Marketing campaigns. So, don\u2019t wait. Use videos to tell your brand story today!<\/p>\n

            If you need some video ideas for your Christmas Marketing campaign, I could suggest a few such as:<\/strong><\/p>\n

              \n
            • Christmas sales promotion videos<\/span><\/li>\n
            • Christmas DIY gifts videos (how-to guides)<\/span><\/li>\n
            • Christmas countdown videos<\/span><\/li>\n
            • Christmas storytelling videos<\/span><\/li>\n
            • Happy New Year videos<\/span><\/li>\n<\/ul>\n

              Moving on, I\u2019ll show you an awesome Christmas storytelling video from Heathrow Airport, United Kingdom. \ud83c\uddec\ud83c\udde7<\/p>\n

              Hopefully, this video will inspire you, because it certainly inspired me! \ud83d\ude0a<\/p>\n

              The video\u2019s name is: Heathrow Airport – The Heathrow Bear Returns.<\/strong><\/p>\n

              It\u2019s entire plot is centred around family and the Christmas spirit, which evokes a lot of warm emotions from viewers.<\/p>\n

              It\u2019s a video that many of us can relate with, because we all have families. Anyway, I won\u2019t spoil the video for you.<\/p>\n

              You can watch it here:<\/p>\n

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