{"id":5119,"date":"2023-06-06T12:33:11","date_gmt":"2023-06-06T04:33:11","guid":{"rendered":"https:\/\/www.brand360.com.my\/?p=5119"},"modified":"2024-12-13T16:30:43","modified_gmt":"2024-12-13T08:30:43","slug":"brand-awareness-strategy-malaysia-guide","status":"publish","type":"post","link":"https:\/\/www.brand360.com.my\/chinese\/brand-awareness\/brand-awareness-strategy-malaysia-guide\/","title":{"rendered":"How to Improve Your Brand Awareness Strategy in Malaysia: A Complete Guide"},"content":{"rendered":"

How to Improve Your Brand Awareness Strategy in Malaysia: A Complete Guide<\/h1>\n

\"improve<\/p>\n

Brand Awareness Definition<\/u><\/b><\/h2>\n

Name 5 smartphone brands you can think of.<\/p>\n

Thought of them already? Good.<\/p>\n

I\u2019m pretty sure you would\u2019ve thought of: Apple, Samsung, Huawei, Oppo, or Vivo.<\/p>\n

Right now, you\u2019re probably wondering: \u201cSo, what does this question have to do with brand awareness?\u201d \ud83e\udd14<\/p>\n

Short Answer:<\/strong> A LOT. I\u2019ll explain why: Each brand you\u2019re able to name earlier, is the result of each company\u2019s hard work.<\/p>\n

Their hard work went into building their brand awareness.<\/p>\n

Let\u2019s explore deeper into how brand awareness fits into your overall brand strategy.<\/p>\n

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Why is Brand Awareness Important in Malaysia?<\/u><\/b><\/h2>\n

<\/p>\n

It\u2019s becoming difficult to earn brand awareness in the Malaysian market.<\/p>\n

This isn\u2019t news. Our market today is immensely saturated. Things will only continue to become more competitive.<\/p>\n

That\u2019s why creating a strong brand awareness strategy is important. I\u2019ll explain why it plays a critical role in your brand strategy. \u265f\ufe0f<\/p>\n

I won\u2019t give you any nonsense, just in-depth explanations.<\/p>\n

So, here are 3 reasons why developing a brand awareness strategy is important:<\/strong><\/h3>\n
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    Improves brand familiarity<\/strong><\/h4>\n

    If your brand awareness strategy is done right, you can help people become familiar with your brand. Brand familiarity is important because<\/strong>\u00a0most shoppers are more likely to buy from a company that they know. \ud83e\udd1d<\/p>\n

    For example, if you\u2019re looking to buy a new pair of sports shoes, would you consider buying from an unfamiliar brand, or an established brand like Nike?<\/p>\n

    I think you already know the answer.<\/em> Most people would remember and consider Nike over a brand they have not heard of.<\/p>\n

    That\u2019s why brand awareness is so important because it builds hard-earned trust with your customers. \ud83d\udc68\u200d\ud83d\udc69\u200d\ud83d\udc66<\/p>\n

    As a brand, Nike has successfully built brand familiarity with its customers and eventually created a following of loyal customers that we\u2019re seeing today.<\/li>\n

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    Brand awareness creates an association<\/strong><\/h4>\n

    Brand Awareness also helps to train your customers to associate certain products and services with your brand in their minds, it subconsciously encourages them to replace common words with branded terms. I\u2019ll explain. For example, if you\u2019re going for a night out with your friends, instead of telling them you\u2019ll order a taxi on your phone, these days you\u2019re more likely to say \u201cI\u2019ll order us a GrabCar.\u201d \ud83d\ude97<\/p>\n

    Another good example is telling your child to get a Tupperware from the kitchen cupboard when actually, you should be saying \u201cPlease get the food container from the cupboard.\u201d<\/p>\n

    When people start to replace the actual names of a product with your brand name, like the marketing examples given above, then you\u2019ll know your brand awareness strategy is working. \ud83d\udcaa<\/p>\n

    This is great for your business because brand association itself is also a form of marketing, each time a person references your brand, they\u2019re helping to spread more awareness about your brand to other unreached customers. \ud83d\udce2<\/li>\n

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    Brand Awareness Can Lower Customer Acquisition Costs<\/strong><\/h4>\n

    The costs are high to acquire new customers. In the digital world, consumers are becoming more cautious and savvy, as such they won\u2019t engage with the first business they come across. It takes more effort to attract and convert them. That\u2019s why many businesses are spending lots of money and resources on marketing. But by investing in brand awareness, you can help to lower your business\u2019 customer acquisition cost. \ud83d\udca1<\/p>\n

    When you develop a strong brand awareness, you don\u2019t have to spend as much money to acquire new customers. This is because you already have a loyal customer base. \ud83d\udc68\u200d\ud83d\udc69\u200d\ud83d\udc67<\/p>\n

    Loyal existing customers are cheaper and easier to retain, than acquiring new customers. Moreover, loyal customers are more likely to buy your products repeatedly. This could significantly increase your ROI when you invest in your business\u2019s brand awareness.<\/li>\n<\/ul>\n

    If you\u2019ve already read this far, you now have a better understanding on the importance of creating a brand awareness strategy.<\/p>\n

    In the next section, I\u2019ll explain how to improve your brand awareness strategy in Malaysia, and the tools available to create more awareness.<\/p>\n

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    How To Improve Your Brand Awareness in Malaysia?<\/u><\/b><\/h2>\n

    <\/p>\n

    Bigger brands tend to have higher brand awareness. \ud83d\udcb0<\/p>\n

    This is because\u00a0their audience is already aware of their existence in the market.<\/p>\n

    So, if you\u2019re a SME business, prioritising your brand awareness strategy should be your main objective to get noticed.\u265f\ufe0f<\/p>\n

    That\u2019s why I\u2019m going to share 5 digital marketing tactics, and 5 other traditional marketing tactics to help you improve your brand awareness below.<\/p>\n

    Digital Marketing Tactics<\/u><\/h3>\n

    1. Video Marketing<\/strong><\/h4>\n

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