{"id":6378,"date":"2022-08-09T11:18:04","date_gmt":"2022-08-09T03:18:04","guid":{"rendered":"https:\/\/www.brand360.com.my\/?p=6378"},"modified":"2022-08-18T12:02:21","modified_gmt":"2022-08-18T04:02:21","slug":"5-functional-tips-to-set-your-brand-personality-and-voice","status":"publish","type":"post","link":"https:\/\/www.brand360.com.my\/chinese\/brand-archetype\/5-functional-tips-to-set-your-brand-personality-and-voice\/","title":{"rendered":"5 Functional Tips to Set Your Brand Personality and Voice"},"content":{"rendered":"
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5 Functional Tips to Set Your Brand Personality and Voice<\/h1>\n<\/div>\n

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Remember the old series \u2018The Suite Life of Zack and Cody\u2019? The Sprouse twins looked so similar when they were little, it was quite hard to tell<\/span><\/p>\n

\u00a0them apart. \ud83d\udc6c\ud83c\udffc<\/span><\/p>\n

But what made it easy to differentiate the two were admittedly their distinct personalities.<\/span><\/p>\n

Zack was a more laid back and hip kind of kid. He had long hair, the skater-boy style and the \u2018I don\u2019t care\u2019 voice. \ud83d\udef9<\/span><\/p>\n

Meanwhile, Cody was neat, smart and sometimes pretentious. \ud83d\udc54<\/span><\/p>\n

These two personalities were so accurately portrayed that you could hear them speak and tell who was speaking even without seeing their faces.<\/span><\/p>\n

Much like the Suite Life twins, your very own brand personality and voice are much needed criteria to set yourself apart from other similar brands.\u00a0<\/span><\/p>\n

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Anyone can sell cookies with the same recipe you found online, but what makes your cookie brand stand out? \ud83c\udf6a\u00a0<\/em><\/strong><\/span><\/h4>\n<\/blockquote>\n

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Is it approachable? Is it funny? Is it sophisticated? These are some of the questions you can ask yourself when setting or auditing your brand voice.<\/span><\/p>\n

Here are some brands that you can tell just by their catchphrase!<\/span><\/p>\n

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\ud83d\ude4b\ud83c\udffb\u200d\u2642\ufe0f Hey, what\u2019s up guys? \ud83d\udc68\ud83c\udffb\u200d\ud83c\udf73<\/b><\/span><\/h4>\n

A rising brand with a distinct voice today is Khairulaming. This personal brand, although selling only 1 product as of 2022, is well-spread throughout Malaysia.\u00a0<\/span><\/p>\n

What first began as a simple vlog on how to cook <\/span>bujang <\/span><\/i>food, now has 3.4 million followers on Instagram and more than RM14,000,000 in sales.<\/span><\/p>\n

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Image credit: Khairulaming<\/span><\/i><\/span><\/h6>\n

When you scroll through TikTok or Instagram and hear<\/span> \u2018Hey, what\u2019s up guys\u2019<\/span><\/i>, you can instantly tell it’s him.\u00a0<\/span><\/p>\n

Heck, if you read the catchphrase in his voice and intonation, you know his brand awareness game is at the top of the league!<\/span><\/p>\n

The brand personality that challenges toxic masculinity by promoting simple <\/span>bujang-<\/span><\/i>proof recipes gains fame because of his chill yet mouth-watering tutorials. <\/span><\/p>\n

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\ud83c\udfb6 So good, you can even eat it on its own \ud83c\udfb6<\/b><\/span><\/h4>\n<\/div>\n

Or the Malay version, <\/span>\u2018Sungguh enak dimakan begitu saja\u2019. <\/span><\/i>I bet you sang the catchphrase just now, right? \ud83d\ude06<\/span><\/p>\n

Southeast Asian favourites then and still, Gardenia\u2019s jingle will forever be present in the back of our minds.<\/span><\/p>\n

Did you know, Gardenia made only minor changes to their brand logo and packaging ever since their establishment?<\/span><\/p>\n

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Image credit: Gardenia<\/em><\/span><\/h6>\n

If Malaysia had to pick an innocent brand archetype to represent the country, Gardenia would unanimously take the halo \ud83d\ude07 Get it; <\/span>halo <\/span><\/i>as in crown for the innocent? \ud83d\ude02<\/span><\/p>\n

Their main mission has always been to make their customers happy, and with the simplest white bread at that!\u00a0<\/span><\/p>\n

The brand is so widely assimilated into the society that if they changed the way they look and sound, it will quite literally <\/span>kill <\/span><\/i>the brand.<\/span><\/a> \u2620\ufe0f<\/span><\/p>\n

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The Whispering Kurma Brand \ud83e\udee3\ud83d\ude2e\u200d\ud83d\udca8<\/b><\/span><\/h4>\n<\/div>\n

Did you automatically jingled \u201cYusuf Taiyoob\u201d under your breath \ud83d\udc40 Because let\u2019s face it, the tagline is very catchy, unique and quite easy!\u00a0<\/span><\/p>\n

Coming in with a Ruler personality, Yusuf Taiyoob is known to be among the best brands that imports high quality dates.<\/span><\/p>\n

In Malaysia, every time you hear the whispery breathy tagline being played on the radio or TV, you would instantly know Ramadan and Raya is coming, even if you\u2019re not muslim. \ud83d\udd4c<\/span><\/p>\n

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