{"id":6432,"date":"2022-08-23T15:04:41","date_gmt":"2022-08-23T07:04:41","guid":{"rendered":"https:\/\/www.brand360.com.my\/?p=6432"},"modified":"2022-08-23T15:08:43","modified_gmt":"2022-08-23T07:08:43","slug":"brand-recognition-vs-brand-awareness","status":"publish","type":"post","link":"https:\/\/www.brand360.com.my\/chinese\/brand-awareness\/brand-recognition-vs-brand-awareness\/","title":{"rendered":"Brand Recognition vs Brand Awareness : What’s The Difference?"},"content":{"rendered":"
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Brand Recognition vs Brand Awareness: What’s The Difference?<\/h1>\n<\/div>\n

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Do you remember a time when you called instant noodles by what it is instead of \u2018Maggi\u2019?<\/span><\/p>\n

When you order at your local <\/span>mamak, <\/span><\/i>or when you ask your youngest sibling to cook instant noodles in the middle of the night, it\u2019s always been \u2018Maggi\u2019 even though you may be eating another brand.<\/span><\/p>\n

So which do you think this story represents; brand recognition or brand awareness?<\/span><\/p>\n

Aren\u2019t they the same?<\/i><\/strong><\/span><\/p>\n

These two terms may sound identical, but they are actually two separate sides of the same coin!<\/span><\/p>\n

While brand awareness means your target audience is aware of your brand’s existence, brand recognition resembles how your brand is embedded in people\u2019s everyday lives.<\/span><\/p>\n

Before we get into brand recognition a little deeper, let\u2019s briefly recap brand awareness!<\/span><\/p>\n

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What is Brand Awareness \ud83d\udd0d<\/span><\/span><\/b><\/span><\/h4>\n

In short, <\/span>brand awareness<\/span><\/a> is your brand\u2019s presence in the public\u2019s eye.\u00a0<\/span><\/p>\n

The first step to any business is making people aware that your brand exists!<\/span><\/p>\n

Shout your brand at the top of the world if you must \ud83d\ude06\ud83d\udce2<\/span><\/p>\n

Brand awareness is all about getting your name out there and letting people know you have something to offer them.<\/span><\/p>\n

But it takes a while to reach a wide audience, so don\u2019t give up and trust the process! As long as you\u2019re consistent, your brand awareness will steadily grow into an empire.<\/span><\/p>\n

Maggi for sure did not give up, and as we all know, the Maggi empire now is undefeatable!\u00a0<\/span><\/p>\n

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Image credit: Maggi<\/span><\/em><\/h6>\n
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Brand awareness is important to build customer confidence and establish trust in your Unique Selling Point and <\/span>brand differentiation<\/span><\/a>.\u00a0<\/span><\/p>\n

Strong brand awareness also increases customer loyalty and influences people to recommend your brand!<\/span><\/p>\n

Did you know,<\/span><\/a> 90% of people trust recommendations from their close relationships while 74% of consumers made their purchasing decision based on word-of-mouth-marketing?<\/span><\/p>\n

And what better way to raise brand awareness other than engaging with potential customers, right \ud83d\ude06<\/span><\/p>\n

So, don\u2019t forget to bring your A game for your <\/span>brand awareness strategy<\/span><\/a> and get ready to go viral!<\/span><\/p>\n

Now that you\u2019ve recapped the basic foundation of brand awareness, let\u2019s move on to brand recognition!\u00a0<\/span><\/p>\n

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What is Brand Recognition \ud83e\uddd0<\/span><\/span><\/b><\/span><\/h4>\n

Brand recognition is how a brand is unconsciously embedded in our everyday lives and most of the time, we don\u2019t even realise!<\/span><\/p>\n

Think about it! If it wasn\u2019t for Maggi, what would you be calling instant noodles in Malaysia? <\/span>Mi segera? <\/span><\/i>That just sounds wrong on every level \ud83d\ude02<\/span><\/p>\n

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Image credit: Maggi<\/span><\/em><\/h6>\n

And when you need to search for something on the Internet, the majority of us say \u2018Google it\u2019! Google is more than just a brand now, it\u2019s a verb, a workstation, an academician! \ud83d\udd35\ud83d\udd34\ud83d\udfe1\ud83d\udd35\ud83d\udfe2\ud83d\udd34<\/span><\/p>\n

It just goes to show how much brand recognition has subtly taken over our lives and we don\u2019t even know it\u2026 \ud83d\udc40<\/span><\/p>\n

Let\u2019s be real, reaching Maggi and Google\u2019s level is not an easy feat!<\/span><\/p>\n

That\u2019s DECADES of smart work and creativity \ud83d\ude2e\u200d\ud83d\udca8 That\u2019s good inspiration for the rest of us.<\/span><\/p>\n

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\u2b50 <\/span><\/span>Brand Recognition Strategies \u2b50<\/span><\/span><\/b><\/span><\/h4>\n

As you may already know, brand awareness and brand recognition goes hand-in-hand. <\/span>Both are equally important to ensure your brand\u2019s survival in the long run.<\/span><\/p>\n

In order to generate more sales, you\u2019ll want to expand your brand awareness into brand recognition.<\/span><\/p>\n

Here\u2019s a few know-hows to get the attention you want from your target audience and turn it into brand recognition.\u00a0<\/span><\/p>\n

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1. Being familiar among the locals<\/strong><\/span><\/h5>\n

For starters, don\u2019t take the locals lightly! Being familiar among the locals is vital.\u00a0<\/span><\/p>\n

This will help your brand stay at the top of their minds whenever they feel ready to make the purchase!<\/span><\/p>\n

Use every platform that\u2019s in trend to get your brand visible and make sure to mention the services or products you have in store for them!<\/span><\/p>\n

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Image credit: Coca Cola<\/span><\/em><\/h6>\n
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This includes traditional marketing strategies like<\/span> brochures, billboards and branded merchandise.\u00a0<\/span><\/a><\/p>\n

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2. Concentrate on your target audience<\/strong><\/span><\/h5>\n

Believe it or not, your target audience will indirectly tell you how you can attract their attention.\u00a0<\/span><\/p>\n

If your brand is targeting Gen Z\u2019s, look at what\u2019s trending on TikTok. Look at the funny sounds and slangs and utilise them to attract attention and relate to your target market!<\/span><\/p>\n

If your brand is targeting 40 to 50-year-olds that are running a business, take a look at what\u2019s working on LinkedIn or Facebook.<\/span><\/p>\n

This will help you build content plans and marketing strategies that revolve around your target audience and their general interest, making your content the center of their attention!<\/span><\/p>\n

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3. Creating interesting content<\/strong><\/span><\/h5>\n

What I mean by interesting is not just the way you edit videos. Because let\u2019s face it, nowadays, most videos are simple edits or compilations of short clips.<\/span><\/p>\n

I\u2019m not entirely discrediting professional video editors in any way at all though \ud83e\udd72\ud83d\ude45\ud83c\udffb\u200d\u2640\ufe0f<\/span><\/p>\n

Having interesting content that consists of various content pillars assists in building your brand recognition.<\/span><\/p>\n

Shopee is a well-known brand that targets the youth because their content is mostly relatable and amusing. Thus, their brand is recognised as young and energetic to the people.<\/span><\/p>\n

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@shopeemy<\/a> Berdekah ek buat #actingchallenge<\/a> trend ni \ud83e\udd23\ud83e\udd23 Admin memang tak gheti nak serious dik ahahahhaha #shopeemy<\/a> \u266c original sound – Shopee Malaysia<\/a><\/section>\n<\/blockquote>\n