{"id":6556,"date":"2023-06-06T12:08:20","date_gmt":"2023-06-06T04:08:20","guid":{"rendered":"https:\/\/www.brand360.com.my\/?p=6556"},"modified":"2024-12-13T16:35:55","modified_gmt":"2024-12-13T08:35:55","slug":"tiktok-for-business-guide","status":"publish","type":"post","link":"https:\/\/www.brand360.com.my\/chinese\/guides\/tiktok-for-business-guide\/","title":{"rendered":"The Only Guide You Need To Use TikTok For Business"},"content":{"rendered":"<div class=\"post-gap\" style=\"padding-bottom: 15px;\">\n<h1 style=\"font-size: 30px; line-height: 35px; font-weight: bold; display: inline;\"><b>The Only Guide You Need To Use TikTok For Business<\/b><\/h1>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6586 size-large\" src=\"https:\/\/www.brand360.com.my\/wp-content\/uploads\/2022\/10\/tiktok-guide-gif-Headers-1024x536.gif\" alt=\"Use TikTok For Business\" width=\"1024\" height=\"536\" srcset=\"https:\/\/www.brand360.com.my\/wp-content\/uploads\/2022\/10\/tiktok-guide-gif-Headers-1024x536.gif 1024w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2022\/10\/tiktok-guide-gif-Headers-300x157.gif 300w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2022\/10\/tiktok-guide-gif-Headers-768x402.gif 768w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2022\/10\/tiktok-guide-gif-Headers-260x136.gif 260w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2022\/10\/tiktok-guide-gif-Headers-50x26.gif 50w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2022\/10\/tiktok-guide-gif-Headers-143x75.gif 143w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">You cannot believe how many people are using TikTok nowadays. Just in Malaysia, there are approximately <\/span><a href=\"https:\/\/datareportal.com\/reports\/digital-2022-malaysia#:~:text=14.59%20million%20users%20aged%2018%20and%20above%20in%20Malaysia%20in%20early%202022.\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">14.69 million users as of early 2022<\/span><\/a><span style=\"font-weight: 400;\">\ud83d\ude31\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In its early stages, TikTok was seen as an exclusive platform for Gen Zs to showcase their dance talents and unique sense of humour.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, with the rising number of users, brands began to jump on the bandwagon.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In a sense, where the people go, your brand goes, right?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instant flashback to Digi\u2019s addictive jingle; \u2018I will follow you, wherever you may go~\u2019 <span class=\"fe5nidar khvhiq1o r5qsrrlp i5tg98hk f9ovudaz przvwfww gx1rr48f gfz4du6o r7fjleex nz2484kf svot0ezm dcnh1tix sxl192xd t3g6t33p\"><span class=\"mpj7bzys xzlurrtv\">\ud83c\udfb6<\/span><\/span><\/span><\/p>\n<hr class=\"no_line\" style=\"margin: 0 auto 30px auto\"\/>\n\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/yBsfp0ZbQ4s\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<hr class=\"no_line\" style=\"margin: 0 auto 30px auto\"\/>\n\n<p><span style=\"font-weight: 400;\">Although the general public dubbed TikTok as the \u2018Gen Z\u2019 social media, the app is actually often used by users from all ages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, you\u2019ll find that in Malaysia, 38.7% of TikTok users range between <\/span><a href=\"https:\/\/www.start.io\/audience\/tiktok-users-in-malaysia#:~:text=25%2D34%20years,38.7%25\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">25 to 34 years old<\/span><\/a><span style=\"font-weight: 400;\">, our loyal millennials \ud83d\udcaa\ud83c\udffd.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><a href=\"https:\/\/www.start.io\/audience\/tiktok-users-in-malaysia#:~:text=18%2D24%20years,57.6%25\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">18 to 24 year olds<\/span><\/a><span style=\"font-weight: 400;\"> make up the majority of local users at 57.6% .<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If that\u2019s not convincing enough for you to turn to <\/span><span style=\"font-weight: 400;\">TikTok for business,<\/span><span style=\"font-weight: 400;\"> here are a few more interesting statistics about this fast-paced social media platform.\u00a0<\/span><b><\/b><\/p>\n<hr class=\"no_line\" style=\"margin: 0 auto 30px auto\"\/>\n\n<h2><strong>1. Highest engagement rate surpassing Instagram <span class=\"fe5nidar khvhiq1o r5qsrrlp i5tg98hk f9ovudaz przvwfww gx1rr48f gfz4du6o r7fjleex nz2484kf svot0ezm dcnh1tix sxl192xd t3g6t33p\"><span class=\"mpj7bzys xzlurrtv\">\ud83d\udcaf<\/span><\/span><\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">As of early 2022, Tiktok surpassed Instagram in terms of <\/span><a href=\"https:\/\/readwrite.com\/new-study-tiktok-industry-engagement-benchmarks-for-2022\/#:~:text=1.%20TikTok%20engagement%20stats%20for%202022%3A%20TikTok%20has%20an%20average%20engagement%20rate%20of%205.95%25\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">engagement rate at an average of 5.95%<\/span><\/a><span style=\"font-weight: 400;\"> while Instagram is at a decent 0.83%. This entails that TikTok users tend to interact more with shorter video content instead of pictures and captions on Instagram.<\/span><\/p>\n<hr class=\"no_line\" style=\"margin: 0 auto 30px auto\"\/>\n\n<h2><b>2. Ranked 7th among other social media platforms in 2021 <span class=\"fe5nidar khvhiq1o r5qsrrlp i5tg98hk f9ovudaz przvwfww gx1rr48f gfz4du6o r7fjleex nz2484kf svot0ezm dcnh1tix sxl192xd t3g6t33p\"><span class=\"mpj7bzys xzlurrtv\">\ud83c\udfc6<\/span><\/span><\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Considering TikTok was released in 2016, this young platform managed to become the public\u2019s favourite in a short amount of time when it started to gain fame in 2019. The platform surpassed Twitter, Pinterest, Telegram, Reddit, and Snapchat in active monthly users.<\/span><\/p>\n<hr class=\"no_line\" style=\"margin: 0 auto 30px auto\"\/>\n\n<h2><b>3. More than one billion users are active on TikTok on a monthly basis <span class=\"fe5nidar khvhiq1o r5qsrrlp i5tg98hk f9ovudaz przvwfww gx1rr48f gfz4du6o r7fjleex nz2484kf svot0ezm dcnh1tix sxl192xd t3g6t33p\"><span class=\"mpj7bzys xzlurrtv\">\ud83d\ude2e\u200d\ud83d\udca8<\/span><\/span><\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Compared to other social media giants like YouTube, Facebook and Instagram, this fast-paced platform has consistently grown throughout the years, maintaining its status as the hippest platform of the Gen Z era.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the ever-changing trends of today and the infinite amount of content available online, it can get quite overwhelming to start fresh on the platform.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, consider this article as the only guide you\u2019ll need to understand how <\/span><span style=\"font-weight: 400;\">TikTok for business<\/span><span style=\"font-weight: 400;\"> works in 2022 &#8211; from setting up your business account to using TikTok shop and other TikTok features.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let the games begin!<\/span><\/p>\n<hr class=\"no_line\" style=\"margin: 0 auto 30px auto\"\/>\n\n<h2 style=\"text-align: center;\"><span style=\"color: #800080;\"><b><span class=\"fe5nidar khvhiq1o r5qsrrlp i5tg98hk f9ovudaz przvwfww gx1rr48f gfz4du6o r7fjleex nz2484kf svot0ezm dcnh1tix sxl192xd t3g6t33p\"><span class=\"mpj7bzys xzlurrtv\">\ud83d\udce2 <\/span><\/span>What\u2019s your objective of opening up a TikTok account? <span class=\"fe5nidar khvhiq1o r5qsrrlp i5tg98hk f9ovudaz przvwfww gx1rr48f gfz4du6o r7fjleex nz2484kf svot0ezm dcnh1tix sxl192xd t3g6t33p\"><span class=\"mpj7bzys xzlurrtv\">\ud83d\udce2<\/span><\/span><\/b><\/span><\/h2>\n<hr class=\"no_line\" style=\"margin: 0 auto 30px auto\"\/>\n\n<p><span style=\"font-weight: 400;\">Knowing that TikTok is where people go for many reasons, what are you planning to bring to the table?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make sure your objectives and goals are clearly identified before you move on to the next step.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you start planning your content calendar, you\u2019ll be able to focus on the main goal of the video as well as the overall channel.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some objectives you can consider before starting your TikTok for business:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><em><span style=\"font-weight: 400;\">Raise brand awareness<\/span><\/em><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><em><span style=\"font-weight: 400;\">Gain traction and lead traffic to the website<\/span><\/em><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><em><span style=\"font-weight: 400;\">Promote a new app to download<\/span><\/em><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><em><span style=\"font-weight: 400;\">Sell products on TikTok<\/span><\/em><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><em><span style=\"font-weight: 400;\">Provide an educational or quick hack platform<\/span><\/em><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><em><span style=\"font-weight: 400;\">Connect and engage with the audience<\/span><\/em><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><em><span style=\"font-weight: 400;\">Engage with potential employees<\/span><\/em><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><em><span style=\"font-weight: 400;\">Grow conversions<\/span><\/em><\/li>\n<\/ol>\n<hr class=\"no_line\" style=\"margin: 0 auto 30px auto\"\/>\n\n<p><span style=\"font-weight: 400;\">You may already have other social media platforms and a dedicated website, so what\u2019s TikTok for? Why are you adding TikTok to your<\/span><a href=\"https:\/\/www.brand360.com.my\/chinese\/general\/top-digital-marketing-tools\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> marketing toolkit<\/span><\/a><span style=\"font-weight: 400;\">?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you\u2019ve set a clear mindset for your TikTok account, you\u2019re ready for what\u2019s next \ud83d\ude06<\/span><\/p>\n<hr class=\"no_line\" style=\"margin: 0 auto 30px auto\"\/>\n\n<h2 style=\"text-align: center;\"><span style=\"color: #800080;\"><b><span class=\"fe5nidar khvhiq1o r5qsrrlp i5tg98hk f9ovudaz przvwfww gx1rr48f gfz4du6o r7fjleex nz2484kf svot0ezm dcnh1tix sxl192xd t3g6t33p\"><span class=\"mpj7bzys xzlurrtv\">\ud83c\udf1f <\/span><\/span>Setting up TikTok for business account <span class=\"fe5nidar khvhiq1o r5qsrrlp i5tg98hk f9ovudaz przvwfww gx1rr48f gfz4du6o r7fjleex nz2484kf svot0ezm dcnh1tix sxl192xd t3g6t33p\"><span class=\"mpj7bzys xzlurrtv\">\ud83c\udf1f<\/span><\/span><\/b><\/span><\/h2>\n<hr class=\"no_line\" style=\"margin: 0 auto 30px auto\"\/>\n\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Download <\/b><span style=\"font-weight: 400;\">the TikTok app on your phone<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sign up<\/b><span style=\"font-weight: 400;\"> as a personal account. You can use your company\u2019s email, Google, Facebook, Twitter etc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Navigate to the lower right of your screen and click on <\/span><b>\u2018Profile\u2019<\/b><span style=\"font-weight: 400;\"> and you\u2019ll be able to see your profile overview. <\/span><b>Fill in the necessary details<\/b><span style=\"font-weight: 400;\"> of your business so that people can find your profile easily.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">On the top right side of the profile, click on the three lines and go to <\/span><b>\u2018Settings and Privacy\u2019<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Head to <\/span><b>\u2018Manage account\u2019<\/b><span style=\"font-weight: 400;\"> in the list.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tap on <\/span><b>\u2018Switch to Business Account\u2019<\/b><span style=\"font-weight: 400;\"> and choose a suitable category according to the nature of your business.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You\u2019re all set!<\/span><\/li>\n<\/ol>\n<hr class=\"no_line\" style=\"margin: 0 auto 30px auto\"\/>\n\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6563\" src=\"https:\/\/www.brand360.com.my\/wp-content\/uploads\/2022\/10\/set-up-tuto.gif\" alt=\"\" width=\"297\" height=\"643\" \/><\/p>\n<hr class=\"no_line\" style=\"margin: 0 auto 30px auto\"\/>\n\n<h2 style=\"text-align: center;\"><span style=\"color: #800080;\"><b><span class=\"fe5nidar khvhiq1o r5qsrrlp i5tg98hk f9ovudaz przvwfww gx1rr48f gfz4du6o r7fjleex nz2484kf svot0ezm dcnh1tix sxl192xd t3g6t33p\"><span class=\"mpj7bzys xzlurrtv\">\ud83d\udcdd <\/span><\/span>Getting to know <\/b><b>TikTok for business <span class=\"fe5nidar khvhiq1o r5qsrrlp i5tg98hk f9ovudaz przvwfww gx1rr48f gfz4du6o r7fjleex nz2484kf svot0ezm dcnh1tix sxl192xd t3g6t33p\"><span class=\"mpj7bzys xzlurrtv\">\ud83d\udcdd<\/span><\/span><\/b><\/span><\/h2>\n<hr class=\"no_line\" style=\"margin: 0 auto 30px auto\"\/>\n\n<p><span style=\"font-weight: 400;\">TikTok for business is not much different from the average personal account when it comes to creating content and posting videos.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To get you up to date, here are three top TikTok updates as of October 2022.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">1. Starting from February 2022, you can <\/span><b>upload up to 10 minutes of video<\/b><span style=\"font-weight: 400;\"> on TikTok as opposed to the previous maximum of 3 minutes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2. To optimise searches, TikTok is encouraging users to make <\/span><b>full use of SEO alongside hashtags.<\/b><span style=\"font-weight: 400;\"> They have increased the character limit for captions up to 2,200 characters.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">3. TikTok now has <\/span><b>built-in editing features<\/b><span style=\"font-weight: 400;\"> just like CapCut. For novice editors, you won\u2019t have to worry about paying or using other editing software anymore. Isn\u2019t that great!<\/span><\/p>\n<hr class=\"no_line\" style=\"margin: 0 auto 30px auto\"\/>\n\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6576\" src=\"https:\/\/www.brand360.com.my\/wp-content\/uploads\/2022\/10\/built-in-editor.gif\" alt=\"\" width=\"267\" height=\"582\" \/><\/p>\n<hr class=\"no_line\" style=\"margin: 0 auto 30px auto\"\/>\n\n<p><span style=\"font-weight: 400;\">4. The latest feature is the <\/span><b>\u2018Nearby\u2019 page<\/b><span style=\"font-weight: 400;\"> that stands alongside \u2018Following\u2019 and \u2018For You Page\u2019 allowing users to tap into content by people of close proximity.<\/span><\/p>\n<hr class=\"no_line\" style=\"margin: 0 auto 30px auto\"\/>\n\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6561\" src=\"https:\/\/www.brand360.com.my\/wp-content\/uploads\/2022\/10\/nearby.jpg\" alt=\"\" width=\"559\" height=\"108\" srcset=\"https:\/\/www.brand360.com.my\/wp-content\/uploads\/2022\/10\/nearby.jpg 827w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2022\/10\/nearby-300x58.jpg 300w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2022\/10\/nearby-768x149.jpg 768w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2022\/10\/nearby-260x50.jpg 260w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2022\/10\/nearby-50x10.jpg 50w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2022\/10\/nearby-150x29.jpg 150w\" sizes=\"(max-width:767px) 480px, 559px\" \/><\/p>\n<hr class=\"no_line\" style=\"margin: 0 auto 30px auto\"\/>\n\n<h2 style=\"text-align: center;\"><span style=\"color: #800080;\"><b><span class=\"fe5nidar khvhiq1o r5qsrrlp i5tg98hk f9ovudaz przvwfww gx1rr48f gfz4du6o r7fjleex nz2484kf svot0ezm dcnh1tix sxl192xd t3g6t33p\"><span class=\"mpj7bzys xzlurrtv\">\ud83d\udccc <\/span><\/span>Optimise your TikTok profile <span class=\"fe5nidar khvhiq1o r5qsrrlp i5tg98hk f9ovudaz przvwfww gx1rr48f gfz4du6o r7fjleex nz2484kf svot0ezm dcnh1tix sxl192xd t3g6t33p\"><span class=\"mpj7bzys xzlurrtv\">\ud83d\udccc<\/span><\/span><\/b><\/span><\/h2>\n<hr class=\"no_line\" style=\"margin: 0 auto 30px auto\"\/>\n\n<p><span style=\"font-weight: 400;\">Take this chance to make full use of your TikTok for business account.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aside from posting creative and engaging content, ensure your profile is optimised to its fullest potential to gain more traction for your brand.<\/span><\/p>\n<hr class=\"no_line\" style=\"margin: 0 auto 30px auto\"\/>\n\n<h3><span style=\"font-weight: 400;\"><span class=\"highlight highlight-\" style=\"background-color:#3120E0;color:#ffffff;\"><strong>1. Align TikTok profile to your brand image<\/strong><\/span>\n<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The foundation of your TikTok profile should align with your <\/span><a href=\"https:\/\/www.brand360.com.my\/chinese\/brand-archetype\/5-functional-tips-to-set-your-brand-personality-and-voice\/\"><span style=\"font-weight: 400;\">brand image<\/span><\/a><span style=\"font-weight: 400;\">. Use a simple username, straightforward bio and your brand logo to ensure the account&#8217;s credibility.<\/span><\/p>\n<hr class=\"no_line\" style=\"margin: 0 auto 30px auto\"\/>\n\n<h3><span style=\"font-weight: 400;\"><span class=\"highlight highlight-\" style=\"background-color:#3120E0;color:#ffffff;\"><strong>2. Link to other social media accounts or websites <\/strong><\/span>\n<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">TikTok allows you to include only 1 link in your bio, so make sure to make it count! Where would you want your audience to go next after visiting your TikTok profile?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re really looking into optimising your TikTok account, use link-in-bio tools like <\/span><a href=\"https:\/\/linktr.ee\/\"><span style=\"font-weight: 400;\">Linktree<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.linkfolio.me\/\"><span style=\"font-weight: 400;\">LinkFolio<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/lnk.bio\/\"><span style=\"font-weight: 400;\">Lnk.Bio<\/span><\/a><span style=\"font-weight: 400;\"> etc. You\u2019ll be able to supercharge your account and you can even use the link for other platforms.<\/span><\/p>\n<hr class=\"no_line\" style=\"margin: 0 auto 30px auto\"\/>\n\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6564 size-full\" src=\"https:\/\/www.brand360.com.my\/wp-content\/uploads\/2022\/10\/linktree.png\" alt=\"The image shows a smartphone showing a Linktree profile with links to recipes and a sale.\" width=\"970\" height=\"577\" srcset=\"https:\/\/www.brand360.com.my\/wp-content\/uploads\/2022\/10\/linktree.png 970w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2022\/10\/linktree-300x178.png 300w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2022\/10\/linktree-768x457.png 768w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2022\/10\/linktree-245x146.png 245w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2022\/10\/linktree-50x30.png 50w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2022\/10\/linktree-126x75.png 126w\" sizes=\"(max-width:767px) 480px, (max-width:970px) 100vw, 970px\" \/><\/p>\n<h6 style=\"text-align: center;\"><span style=\"color: #808080;\"><i><span style=\"font-weight: 400;\">Image credit: Linktree<\/span><\/i><\/span><\/h6>\n<hr class=\"no_line\" style=\"margin: 0 auto 30px auto\"\/>\n\n<h3><span style=\"font-weight: 400;\"><span class=\"highlight highlight-\" style=\"background-color:#3120E0;color:#ffffff;\"><strong>3. Label your videos<\/strong><\/span>\n<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Make sure to insert a suitable thumbnail for your videos.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">More often than not, TikTok users will visit your profile to see what other types of content you have on your account.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By providing thumbnails, your audience will be able to locate the content they\u2019re looking for instead of having to go through each video individually.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take a look at <\/span><a href=\"https:\/\/www.tiktok.com\/@drclearaligners?is_from_webapp=1&amp;sender_device=pc\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Dr Clear Aligners\u2019<\/span><\/i><\/a><span style=\"font-weight: 400;\"> feed on TikTok! It\u2019s a quick scroll to recall a specific video with the ready-available thumbnails.<\/span><\/p>\n<hr class=\"no_line\" style=\"margin: 0 auto 30px auto\"\/>\n\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6570 size-large\" src=\"https:\/\/www.brand360.com.my\/wp-content\/uploads\/2022\/10\/dr-clear-aligner-1-496x1024.jpg\" alt=\" The image shows a TikTok profile for Dr Clear Aligners, featuring various videos with titles like &quot;Alright,&quot; &quot;Huh???&quot;, and &quot;Fashion Show.&quot;\" width=\"496\" height=\"1024\" srcset=\"https:\/\/www.brand360.com.my\/wp-content\/uploads\/2022\/10\/dr-clear-aligner-1-496x1024.jpg 496w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2022\/10\/dr-clear-aligner-1-145x300.jpg 145w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2022\/10\/dr-clear-aligner-1-71x146.jpg 71w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2022\/10\/dr-clear-aligner-1-24x50.jpg 24w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2022\/10\/dr-clear-aligner-1-36x75.jpg 36w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2022\/10\/dr-clear-aligner-1.jpg 591w\" sizes=\"(max-width:767px) 480px, 496px\" \/><\/p>\n<h6 style=\"text-align: center;\"><span style=\"color: #808080;\"><i><span style=\"font-weight: 400;\">Image credit: Dr Clear Aligners<\/span><\/i><\/span><\/h6>\n<hr class=\"no_line\" style=\"margin: 0 auto 30px auto\"\/>\n\n<h3><span style=\"font-weight: 400;\"><span class=\"highlight highlight-\" style=\"background-color:#3120E0;color:#ffffff;\"><strong>4. Don\u2019t skip out on CTAs<\/strong><\/span>\n<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Let\u2019s be real here. CTAs or Call-To-Action phrases are most of the time ignored by the majority of the internet population (aside from content creators themselves). However, you cannot deny that it works!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Having listened to CTA\u2019s a certain number of times, you yourself won\u2019t even realise when you\u2019ve been eaten up by the need to \u2018like and subscribe\u2019 to pages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s especially addictive when you apply a catchy phrase as your CTA.<\/span><\/p>\n<hr class=\"no_line\" style=\"margin: 0 auto 30px auto\"\/>\n\n<blockquote class=\"tiktok-embed\" style=\"max-width: 605px; min-width: 325px;\" cite=\"https:\/\/www.tiktok.com\/@thekeirajones\/video\/7069831579459276075\" data-video-id=\"7069831579459276075\">\n<section><a title=\"@thekeirajones\" href=\"https:\/\/www.tiktok.com\/@thekeirajones?refer=embed\" target=\"_blank\" rel=\"noopener\">@thekeirajones<\/a> Save this for later so you\u2019re never left hanging without a CTA! <a title=\"tiktokgrowth\" href=\"https:\/\/www.tiktok.com\/tag\/tiktokgrowth?refer=embed\" target=\"_blank\" rel=\"noopener\">#tiktokgrowth<\/a> <a title=\"tiktokmarketing\" href=\"https:\/\/www.tiktok.com\/tag\/tiktokmarketing?refer=embed\" target=\"_blank\" rel=\"noopener\">#tiktokmarketing<\/a> <a title=\"tiktoktips\" href=\"https:\/\/www.tiktok.com\/tag\/tiktoktips?refer=embed\" target=\"_blank\" rel=\"noopener\">#tiktoktips<\/a> <a title=\"tiktoklover\" href=\"https:\/\/www.tiktok.com\/tag\/tiktoklover?refer=embed\" target=\"_blank\" rel=\"noopener\">#tiktoklover<\/a> <a title=\"tiktokbusiness\" href=\"https:\/\/www.tiktok.com\/tag\/tiktokbusiness?refer=embed\" target=\"_blank\" rel=\"noopener\">#tiktokbusiness<\/a> <a title=\"onlinemarketingstrategy\" href=\"https:\/\/www.tiktok.com\/tag\/onlinemarketingstrategy?refer=embed\" target=\"_blank\" rel=\"noopener\">#onlinemarketingstrategy<\/a> <a title=\"tiktokchallenge\" href=\"https:\/\/www.tiktok.com\/tag\/tiktokchallenge?refer=embed\" target=\"_blank\" rel=\"noopener\">#TikTokchallenge<\/a> <a title=\"tiktokfamous\" href=\"https:\/\/www.tiktok.com\/tag\/tiktokfamous?refer=embed\" target=\"_blank\" rel=\"noopener\">#tiktokfamous<\/a> <a title=\"smallbiztok\" href=\"https:\/\/www.tiktok.com\/tag\/smallbiztok?refer=embed\" target=\"_blank\" rel=\"noopener\">#smallbiztok<\/a> <a title=\"contentcreatorsofinstagram\" href=\"https:\/\/www.tiktok.com\/tag\/contentcreatorsofinstagram?refer=embed\" target=\"_blank\" rel=\"noopener\">#contentcreatorsofinstagram<\/a> <a title=\"contentcreationtips\" href=\"https:\/\/www.tiktok.com\/tag\/contentcreationtips?refer=embed\" target=\"_blank\" rel=\"noopener\">#contentcreationtips<\/a> <a title=\"contentcreationstrategy\" href=\"https:\/\/www.tiktok.com\/tag\/contentcreationstrategy?refer=embed\" target=\"_blank\" rel=\"noopener\">#contentcreationstrategy<\/a> <a title=\"contentmarketer\" href=\"https:\/\/www.tiktok.com\/tag\/contentmarketer?refer=embed\" target=\"_blank\" rel=\"noopener\">#contentmarketer<\/a> <a title=\"contenttips\" href=\"https:\/\/www.tiktok.com\/tag\/contenttips?refer=embed\" target=\"_blank\" rel=\"noopener\">#contenttips<\/a> <a title=\"ctaexamples\" href=\"https:\/\/www.tiktok.com\/tag\/ctaexamples?refer=embed\" target=\"_blank\" rel=\"noopener\">#ctaexamples<\/a> <a title=\"cta\" href=\"https:\/\/www.tiktok.com\/tag\/cta?refer=embed\" target=\"_blank\" rel=\"noopener\">#cta<\/a> <a title=\"calltoaction\" href=\"https:\/\/www.tiktok.com\/tag\/calltoaction?refer=embed\" target=\"_blank\" rel=\"noopener\">#calltoaction<\/a> <a title=\"\u266c Cmonnn (Hit It One Time) - 5Star\" href=\"https:\/\/www.tiktok.com\/music\/Cmonnn-Hit-It-One-Time-7057869803842997038?refer=embed\" target=\"_blank\" rel=\"noopener\">\u266c Cmonnn (Hit It One Time) &#8211; 5Star<\/a><\/section>\n<\/blockquote>\n<p><script async=\"\" src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<hr class=\"no_line\" style=\"margin: 0 auto 30px auto\"\/>\n\n<h3><span style=\"font-weight: 400;\"><span class=\"highlight highlight-\" style=\"background-color:#3120E0;color:#ffffff;\"><strong>5. Keywords are your lifeline<\/strong><\/span>\n<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As I mentioned earlier in this article, TikTok\u2019s latest update is encouraging users to utilise proper keywords for their content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not only should you include your keywords in captions, but include them in your videos as well, be it in spoken or written form.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">TikTok\u2019s algorithm will classify your videos according to the set keywords which will lead to the right audience.<\/span><\/p>\n<hr class=\"no_line\" style=\"margin: 0 auto 30px auto\"\/>\n\n<h2 style=\"text-align: center;\"><span style=\"color: #800080;\"><b><span class=\"fe5nidar khvhiq1o r5qsrrlp i5tg98hk f9ovudaz przvwfww gx1rr48f gfz4du6o r7fjleex nz2484kf svot0ezm dcnh1tix sxl192xd t3g6t33p\"><span class=\"mpj7bzys xzlurrtv\">\ud83d\udcaa\ud83c\udffd <\/span><\/span>Trusting TikTok\u2019s algorithm to reach your target audience <span class=\"fe5nidar khvhiq1o r5qsrrlp i5tg98hk f9ovudaz przvwfww gx1rr48f gfz4du6o r7fjleex nz2484kf svot0ezm dcnh1tix sxl192xd t3g6t33p\"><span class=\"mpj7bzys xzlurrtv\">\ud83d\udcaa\ud83c\udffd<\/span><\/span><\/b><\/span><\/h2>\n<hr class=\"no_line\" style=\"margin: 0 auto 30px auto\"\/>\n\n<p><span style=\"font-weight: 400;\">One of the main pillars of every business strategy is knowing your target audience. But at the same time, to thrive on TikTok, you also have to appeal to the public interest.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So how exactly do you reach your target audience when there\u2019s millions of content being posted as we speak?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The answer lies with your trust in TikTok\u2019s algorithm.<\/span><\/p>\n<hr class=\"no_line\" style=\"margin: 0 auto 30px auto\"\/>\n\n<h3 style=\"text-align: center;\"><strong><em><span style=\"color: #008000;\"><span class=\"fe5nidar khvhiq1o r5qsrrlp i5tg98hk f9ovudaz przvwfww gx1rr48f gfz4du6o r7fjleex nz2484kf svot0ezm dcnh1tix sxl192xd t3g6t33p\"><span class=\"mpj7bzys xzlurrtv\">\ud83d\ude31 <\/span><\/span>What are the actual Maths? <span class=\"fe5nidar khvhiq1o r5qsrrlp i5tg98hk f9ovudaz przvwfww gx1rr48f gfz4du6o r7fjleex nz2484kf svot0ezm dcnh1tix sxl192xd t3g6t33p\"><span class=\"mpj7bzys xzlurrtv\">\ud83d\ude31<\/span><\/span><\/span><\/em><\/strong><\/h3>\n<hr class=\"no_line\" style=\"margin: 0 auto 30px auto\"\/>\n\n<p><span style=\"font-weight: 400;\">TikTok\u2019s algorithm is a wonderful creation of technology. That\u2019s exactly what sets TikTok apart from other social media platforms.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No two users in TikTok will have the same <\/span><i><span style=\"font-weight: 400;\">\u2018For You Page\u2019<\/span><\/i><span style=\"font-weight: 400;\"> despite being friends or followers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, the probability of seeing posts that are liked or reposted by friends are higher than none at all if you share the same interests.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Like any other tight-lipped social media platform, no one aside from TikTok\u2019s employees (and maybe a handful of expert programmers) knows exactly how TikTok\u2019s algorithm works <span class=\"fe5nidar khvhiq1o r5qsrrlp i5tg98hk f9ovudaz przvwfww gx1rr48f gfz4du6o r7fjleex nz2484kf svot0ezm dcnh1tix sxl192xd t3g6t33p\"><span class=\"mpj7bzys xzlurrtv\">\ud83e\udd2b<\/span><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\">But as people&#8217;s trust in social networks&#8217; internal workings has waned, the majority of platforms have now made their algorithms&#8217; fundamental principles public.<\/span><\/p>\n<p><strong>In other words, half a secret\u2019s out! Let\u2019s dig right into it \ud83d\ude06<\/strong><\/p>\n<hr class=\"no_line\" style=\"margin: 0 auto 10px auto\"\/>\n\n<p><span style=\"font-weight: 400;\">1. As mentioned earlier, recommendations are often (but not always) based on <\/span><b>user interaction<\/b><span style=\"font-weight: 400;\"> with other users, liked videos, content created, shared videos etc.<\/span><\/p>\n<hr class=\"no_line\" style=\"margin: 0 auto 10px auto\"\/>\n\n<p><span style=\"font-weight: 400;\">2. On the other hand, videos will also be recommended depending on users\u2019 searches on Discovery. This includes video captions, sounds used, hashtags, effects used in the video and overall <\/span><b>video information<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<hr class=\"no_line\" style=\"margin: 0 auto 10px auto\"\/>\n\n<p>3. <strong>Device<\/strong><b> and account settings<\/b><span style=\"font-weight: 400;\"> are also a big part of TikTok\u2019s algorithm. Users\u2019 setup of language preference, country of accommodation, preferred categories, and other settings will lead users to specific types of content.<\/span><\/p>\n<hr class=\"no_line\" style=\"margin: 0 auto 30px auto\"\/>\n\n<p><span style=\"font-weight: 400;\">What makes a video <\/span><b>NOT RECOMMENDED<\/b><span style=\"font-weight: 400;\"> in TikTok\u2019s algorithm:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><em><span style=\"font-weight: 400;\">Duplicated content<\/span><\/em><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><em><span style=\"font-weight: 400;\">Content that goes against the community guidelines and gets shadowbanned<\/span><\/em><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><em><span style=\"font-weight: 400;\">Content the audience has already seen or skipped<\/span><\/em><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><em><span style=\"font-weight: 400;\">Content that is flagged as spam<\/span><\/em><\/li>\n<\/ol>\n<hr class=\"no_line\" style=\"margin: 0 auto 30px auto\"\/>\n\n<p><span style=\"font-weight: 400;\">The best part for new TikTok accounts is that even if you have yet to build an empire of followers, TikTok\u2019s recommendations are not based on follower count or previous videos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Having a solid follower base is definitely an advantage to getting your content the attention it needs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But if you continuously share high-quality content that resonates with your target audience, you will also have an equal chance of becoming popular on TikTok, just like any other account.<\/span><\/p>\n<hr class=\"no_line\" style=\"margin: 0 auto 30px auto\"\/>\n\n<h2 style=\"text-align: center;\"><span style=\"color: #800080;\"><b><span class=\"fe5nidar khvhiq1o r5qsrrlp i5tg98hk f9ovudaz przvwfww gx1rr48f gfz4du6o r7fjleex nz2484kf svot0ezm dcnh1tix sxl192xd t3g6t33p\"><span class=\"mpj7bzys xzlurrtv\">\ud83d\udd0e <\/span><\/span>Take a peek at your competition <span class=\"fe5nidar khvhiq1o r5qsrrlp i5tg98hk f9ovudaz przvwfww gx1rr48f gfz4du6o r7fjleex nz2484kf svot0ezm dcnh1tix sxl192xd t3g6t33p\"><span class=\"mpj7bzys xzlurrtv\">\ud83d\udd0d<\/span><\/span><\/b><\/span><\/h2>\n<hr class=\"no_line\" style=\"margin: 0 auto 30px auto\"\/>\n\n<p><span style=\"font-weight: 400;\">No one likes copycats. But if you\u2019re \u2728inspired\u2728 by another video, it\u2019s not entirely harmful!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In my opinion, it\u2019s the very basis of trends &#8211; using famous content as inspiration to spark new ideas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, the latest trend of a girl singing with a close up shot also known as \u2018begitu syulit\u2019 trend has taken over the internet overnight.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even local radio stations are jumping in and making videos using the sound.<\/span><\/p>\n<hr class=\"no_line\" style=\"margin: 0 auto 30px auto\"\/>\n\n<blockquote class=\"tiktok-embed\" style=\"max-width: 605px; min-width: 325px;\" cite=\"https:\/\/www.tiktok.com\/@era.je\/video\/7146048402525080859\" data-video-id=\"7146048402525080859\">\n<section><a title=\"@era.je\" href=\"https:\/\/www.tiktok.com\/@era.je?refer=embed\" target=\"_blank\" rel=\"noopener\">@era.je<\/a> Tolong cari Rehan ni guys! Makin syulit ni \ud83d\ude05 @MunaaBella\ud83d\udc9aAnyeongChingu! @fazziqmuqris <a title=\"sharera\" href=\"https:\/\/www.tiktok.com\/tag\/sharera?refer=embed\" target=\"_blank\" rel=\"noopener\">#sharERA<\/a> <a title=\"daebakera\" href=\"https:\/\/www.tiktok.com\/tag\/daebakera?refer=embed\" target=\"_blank\" rel=\"noopener\">#DaebakERA<\/a> <a title=\"fyp\" href=\"https:\/\/www.tiktok.com\/tag\/fyp?refer=embed\" target=\"_blank\" rel=\"noopener\">#fyp<\/a> <a title=\"\u266c suara asli - Powerengers bunting - Intan Lembata bunting\" href=\"https:\/\/www.tiktok.com\/music\/suara-asli-Powerengers-bunting-7140948501923515162?refer=embed\" target=\"_blank\" rel=\"noopener\">\u266c suara asli &#8211; Powerengers bunting &#8211; Intan Lembata bunting<\/a><\/section>\n<\/blockquote>\n<p><script async=\"\" src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<hr class=\"no_line\" style=\"margin: 0 auto 30px auto\"\/>\n\n<p><span style=\"font-weight: 400;\">Because of their creativity, it sparked the creativity of other content creators which led to the sound going viral. Amazing how content creators see things and every chance they get, they\u2019ll grab it without a doubt!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your business rival is on TikTok already, <a href=\"https:\/\/www.brand360.com.my\/chinese\/digital-marketing\/2022-tiktok-slangs\/\" target=\"_blank\" rel=\"noopener\">go and peek at their content \ud83d\udc40<\/a> It\u2019s a little know-how trick to see what kind of content works and which types of content will attract your target audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With thousands of content being posted every day, you can count influencers and public figures as a competitors in the battle to stand out from the crowd.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Or&#8230; you can recruit them for influencer marketing \ud83d\ude0e<\/span><\/p>\n<hr class=\"no_line\" style=\"margin: 0 auto 30px auto\"\/>\n\n<h2 style=\"text-align: center;\"><span style=\"color: #800080;\"><b>Partnering with influencers and KOLs <span class=\"fe5nidar khvhiq1o r5qsrrlp i5tg98hk f9ovudaz przvwfww gx1rr48f gfz4du6o r7fjleex nz2484kf svot0ezm dcnh1tix sxl192xd t3g6t33p\"><span class=\"mpj7bzys xzlurrtv\">\ud83d\udcf2<\/span><\/span><\/b><\/span><\/h2>\n<hr class=\"no_line\" style=\"margin: 0 auto 30px auto\"\/>\n\n<p><span style=\"font-weight: 400;\">You cannot deny the power these influencers have in this internet era when it comes to marketing. You and I both, really.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They provide one of the best platforms to get your brand name to the public, especially if you\u2019re looking for a one-time promotion as opposed to long-term contracts with brand ambassadors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Have a look at some of the KOLs we\u2019ve worked with for our clientele:<\/span><\/p>\n<blockquote class=\"tiktok-embed\" style=\"max-width: 605px; min-width: 325px;\" cite=\"https:\/\/www.tiktok.com\/@berrycofficial\/video\/7121596790075346178\" data-video-id=\"7121596790075346178\">\n<section><a title=\"@berrycofficial\" href=\"https:\/\/www.tiktok.com\/@berrycofficial?refer=embed\" target=\"_blank\" rel=\"noopener\">@berrycofficial<\/a> Join <a title=\"berrycwipeit\" href=\"https:\/\/www.tiktok.com\/tag\/berrycwipeit?refer=embed\" target=\"_blank\" rel=\"noopener\">#BerryCWipeIt<\/a> <a title=\"\u266c original sound - berryC\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-berryC-7121603798132411138?refer=embed\" target=\"_blank\" rel=\"noopener\">\u266c original sound &#8211; berryC<\/a><\/section>\n<\/blockquote>\n<p><script async=\"\" src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<hr class=\"no_line\" style=\"margin: 0 auto 30px auto\"\/>\n\n<p style=\"text-align: center;\"><strong><a href=\"https:\/\/www.brand360.com.my\/chinese\/digital-marketing\/planning-influencer-marketing-strategy-guide\/\" target=\"_blank\" rel=\"noopener\">\ud83d\udc49\ud83c\udffc Find out more on influencer marketing here \ud83d\udc48\ud83c\udffc<\/a><\/strong><\/p>\n<hr class=\"no_line\" style=\"margin: 0 auto 30px auto\"\/>\n\n<h2 style=\"text-align: center;\"><span style=\"color: #800080;\"><b>Content pillars for your content calendar<\/b><\/span><\/h2>\n<hr class=\"no_line\" style=\"margin: 0 auto 30px auto\"\/>\n\n<p><span style=\"font-weight: 400;\">If you noticed, brands like <\/span><a href=\"https:\/\/www.tiktok.com\/@shopeemy?is_from_webapp=1&amp;sender_device=pc\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Shopee <\/span><\/a><span style=\"font-weight: 400;\">and <\/span><a href=\"https:\/\/www.tiktok.com\/@berrycofficial?is_from_webapp=1&amp;sender_device=pc\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">BerryC<\/span><\/a><span style=\"font-weight: 400;\"> have an array of content that is not just based on pure humour and entertainment.\u00a0<\/span><\/p>\n<hr class=\"no_line\" style=\"margin: 0 auto 30px auto\"\/>\n\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.tiktok.com\/@shopeemy?is_from_webapp=1&amp;sender_device=pc\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6568 size-large\" src=\"https:\/\/www.brand360.com.my\/wp-content\/uploads\/2022\/10\/shopee-495x1024.jpg\" alt=\"The image shows a TikTok profile for shopee malaysia\" width=\"495\" height=\"1024\" srcset=\"https:\/\/www.brand360.com.my\/wp-content\/uploads\/2022\/10\/shopee-495x1024.jpg 495w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2022\/10\/shopee-145x300.jpg 145w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2022\/10\/shopee-71x146.jpg 71w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2022\/10\/shopee-24x50.jpg 24w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2022\/10\/shopee-36x75.jpg 36w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2022\/10\/shopee.jpg 590w\" sizes=\"(max-width:767px) 480px, 495px\" \/><\/a> \u00a0<a href=\"https:\/\/www.tiktok.com\/@berrycofficial?is_from_webapp=1&amp;sender_device=pc\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #808080;\"><i><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6569 size-large\" src=\"https:\/\/www.brand360.com.my\/wp-content\/uploads\/2022\/10\/berryc-497x1024.jpg\" alt=\"The image shows a TikTok profile for berryC\" width=\"497\" height=\"1024\" srcset=\"https:\/\/www.brand360.com.my\/wp-content\/uploads\/2022\/10\/berryc-497x1024.jpg 497w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2022\/10\/berryc-146x300.jpg 146w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2022\/10\/berryc-71x146.jpg 71w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2022\/10\/berryc-24x50.jpg 24w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2022\/10\/berryc-36x75.jpg 36w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2022\/10\/berryc.jpg 591w\" sizes=\"(max-width:767px) 480px, 497px\" \/><\/span><\/i><\/span><\/a><\/p>\n<h6 style=\"text-align: center;\"><span style=\"color: #808080;\"><i><span style=\"font-weight: 400;\">Image credit: Shopee and BerryC<\/span><\/i><\/span><\/h6>\n<hr class=\"no_line\" style=\"margin: 0 auto 30px auto\"\/>\n\n<p><span style=\"font-weight: 400;\">TikTok for business doesn\u2019t mean you can only post boring factual content all the time. Loosen up and maximise your feed using some of these pillars of content.<\/span><\/p>\n<hr class=\"no_line\" style=\"margin: 0 auto 30px auto\"\/>\n\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6572 size-large\" src=\"https:\/\/www.brand360.com.my\/wp-content\/uploads\/2022\/10\/content-pillars-1024x616.jpg\" alt=\" The image displays a circular diagram titled &quot;Content Pillars&quot; with sections for Education, Promotion, Connection, Entertainment, Inspiration.\" width=\"1024\" height=\"616\" srcset=\"https:\/\/www.brand360.com.my\/wp-content\/uploads\/2022\/10\/content-pillars-1024x616.jpg 1024w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2022\/10\/content-pillars-300x180.jpg 300w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2022\/10\/content-pillars-768x462.jpg 768w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2022\/10\/content-pillars-243x146.jpg 243w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2022\/10\/content-pillars-50x30.jpg 50w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2022\/10\/content-pillars-125x75.jpg 125w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2022\/10\/content-pillars.jpg 1440w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><\/p>\n<h6 style=\"text-align: center;\"><span style=\"color: #808080;\"><i><span style=\"font-weight: 400;\">Image credit: Americanoize<\/span><\/i><\/span><\/h6>\n<hr class=\"no_line\" style=\"margin: 0 auto 30px auto\"\/>\n\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Entertainment<\/b><span style=\"font-weight: 400;\">: The most common type of content you can find on TikTok<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Inspiration<\/b><span style=\"font-weight: 400;\">: Samples of photos and videos of your work<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Education<\/b><span style=\"font-weight: 400;\">: Instructional, factual content that aims to educate<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Promotion<\/b><span style=\"font-weight: 400;\">: For specific occasions or promotions like Merdeka Day, Malaysia Day, Mid Autumn Festival etc<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Connection<\/b><span style=\"font-weight: 400;\">: Push out content that is relatable to your target audience be it in terms of culture, current local issues or relatable job struggles<\/span><\/li>\n<\/ol>\n<hr class=\"no_line\" style=\"margin: 0 auto 30px auto\"\/>\n\n<p><span style=\"font-weight: 400;\">Although, take not that some of the so-called boring and factual videos actually do work:<\/span><\/p>\n<blockquote class=\"tiktok-embed\" style=\"max-width: 605px; min-width: 325px;\" cite=\"https:\/\/www.tiktok.com\/@scha_jalil\/video\/7105385794956758298\" data-video-id=\"7105385794956758298\">\n<section><a title=\"@scha_jalil\" href=\"https:\/\/www.tiktok.com\/@scha_jalil?refer=embed\" target=\"_blank\" rel=\"noopener\">@scha_jalil<\/a> WAJIB! <a title=\"takaful\" href=\"https:\/\/www.tiktok.com\/tag\/takaful?refer=embed\" target=\"_blank\" rel=\"noopener\">#takaful<\/a> <a title=\"izzgrouptiktok\" href=\"https:\/\/www.tiktok.com\/tag\/izzgrouptiktok?refer=embed\" target=\"_blank\" rel=\"noopener\">#izzgrouptiktok<\/a> <a title=\"brosistakaful\" href=\"https:\/\/www.tiktok.com\/tag\/brosistakaful?refer=embed\" target=\"_blank\" rel=\"noopener\">#brosistakaful<\/a> <a title=\"tipskewangan\" href=\"https:\/\/www.tiktok.com\/tag\/tipskewangan?refer=embed\" target=\"_blank\" rel=\"noopener\">#tipskewangan<\/a> <a title=\"flywithejaaz\" href=\"https:\/\/www.tiktok.com\/tag\/flywithejaaz?refer=embed\" target=\"_blank\" rel=\"noopener\">#flywithejaaz<\/a> <a title=\"melajuformula\" href=\"https:\/\/www.tiktok.com\/tag\/melajuformula?refer=embed\" target=\"_blank\" rel=\"noopener\">#melajuformula<\/a> <a title=\"\u266c suara asli - andre\" href=\"https:\/\/www.tiktok.com\/music\/suara-asli-andre-7102513185239894811?refer=embed\" target=\"_blank\" rel=\"noopener\">\u266c suara asli &#8211; andre<\/a><\/section>\n<\/blockquote>\n<p><script async=\"\" src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<h2><hr class=\"no_line\" style=\"margin: 0 auto 30px auto\"\/>\n<\/h2>\n<h2 style=\"text-align: center;\"><span style=\"color: #800080;\"><b>Advertising with TikTok for Business <span class=\"fe5nidar khvhiq1o r5qsrrlp i5tg98hk f9ovudaz przvwfww gx1rr48f gfz4du6o r7fjleex nz2484kf svot0ezm dcnh1tix sxl192xd t3g6t33p\"><span class=\"mpj7bzys xzlurrtv\">\ud83d\udd17<\/span><\/span><\/b><\/span><\/h2>\n<hr class=\"no_line\" style=\"margin: 0 auto 30px auto\"\/>\n\n<p><span style=\"font-weight: 400;\">Nowadays, the first thing users will see every time they pop on TikTok is a sponsored video. And every few swipes after that would lead to another sponsored content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Similar to Instagram, you can boost your videos so that it appears on more FYPs and ultimately raise brand awareness via paid reach.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With available features on TikTok like the little yellow bag above the caption section, many brands have jumped on this digital marketing trend and are thriving.<\/span><\/p>\n<hr class=\"no_line\" style=\"margin: 0 auto 30px auto\"\/>\n\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.brand360.com.my\/chinese\/digital-marketing\/tiktok-ads-and-why-it-works\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"><strong><span class=\"fe5nidar khvhiq1o r5qsrrlp i5tg98hk f9ovudaz przvwfww gx1rr48f gfz4du6o r7fjleex nz2484kf svot0ezm dcnh1tix sxl192xd t3g6t33p\"><span class=\"mpj7bzys xzlurrtv\">\ud83d\udc49\ud83c\udffc\u00a0<\/span><\/span>Read more on TikTok advertising here! <span class=\"fe5nidar khvhiq1o r5qsrrlp i5tg98hk f9ovudaz przvwfww gx1rr48f gfz4du6o r7fjleex nz2484kf svot0ezm dcnh1tix sxl192xd t3g6t33p\"><span class=\"mpj7bzys xzlurrtv\">\ud83d\udc48\ud83c\udffc<\/span><\/span><\/strong><\/span><\/a><\/p>\n<hr class=\"no_line\" style=\"margin: 0 auto 30px auto\"\/>\n\n<h2 style=\"text-align: center;\"><span style=\"color: #800080;\"><b>Exploring TikTok analytics <span class=\"fe5nidar khvhiq1o r5qsrrlp i5tg98hk f9ovudaz przvwfww gx1rr48f gfz4du6o r7fjleex nz2484kf svot0ezm dcnh1tix sxl192xd t3g6t33p\"><span class=\"mpj7bzys xzlurrtv\">\ud83d\udcca<\/span><\/span><span class=\"fe5nidar khvhiq1o r5qsrrlp i5tg98hk f9ovudaz przvwfww gx1rr48f gfz4du6o r7fjleex nz2484kf svot0ezm dcnh1tix sxl192xd t3g6t33p\"><span class=\"mpj7bzys xzlurrtv\">\ud83d\udcc8<\/span><\/span><span class=\"fe5nidar khvhiq1o r5qsrrlp i5tg98hk f9ovudaz przvwfww gx1rr48f gfz4du6o r7fjleex nz2484kf svot0ezm dcnh1tix sxl192xd t3g6t33p\"><span class=\"mpj7bzys xzlurrtv\">\ud83d\udcc9<\/span><\/span><\/b><\/span><\/h2>\n<hr class=\"no_line\" style=\"margin: 0 auto 30px auto\"\/>\n\n<p><span style=\"font-weight: 400;\">After spending some time on TikTok and experimenting around with your content, it\u2019s time to find out which type of content works. And which doesn\u2019t.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is vital to understand that in the TikTok world, there are good days and bad days. This entails the amount of traction your account is getting.\u00a0<\/span><\/p>\n<hr class=\"no_line\" style=\"margin: 0 auto 30px auto\"\/>\n\n<blockquote class=\"tiktok-embed\" style=\"max-width: 605px; min-width: 325px;\" cite=\"https:\/\/www.tiktok.com\/@drclearaligners\/video\/7138740169955347739\" data-video-id=\"7138740169955347739\">\n<section><a title=\"@drclearaligners\" href=\"https:\/\/www.tiktok.com\/@drclearaligners?refer=embed\" target=\"_blank\" rel=\"noopener\">@drclearaligners<\/a> Its a tough tough world out there \ud83d\ude14\u270a\ud83c\udffc <a title=\"officelife\" href=\"https:\/\/www.tiktok.com\/tag\/officelife?refer=embed\" target=\"_blank\" rel=\"noopener\">#officelife<\/a> <a title=\"contentcreator\" href=\"https:\/\/www.tiktok.com\/tag\/contentcreator?refer=embed\" target=\"_blank\" rel=\"noopener\">#contentcreator<\/a> <a title=\"drclearaligners\" href=\"https:\/\/www.tiktok.com\/tag\/drclearaligners?refer=embed\" target=\"_blank\" rel=\"noopener\">#drclearaligners<\/a> <a title=\"\u266c original sound - Keara Sullivan\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7110067284685228846?refer=embed\" target=\"_blank\" rel=\"noopener\">\u266c original sound &#8211; Keara Sullivan<\/a><\/section>\n<\/blockquote>\n<p><script async=\"\" src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<hr class=\"no_line\" style=\"margin: 0 auto 30px auto\"\/>\n\n<p><span style=\"font-weight: 400;\">Some videos might get more views than others and as a business owner, it\u2019s important to look at the numbers objectively.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use TikTok\u2019s built-in analytics to check your audience\u2019s demographics, which videos are getting more attention, how many of those users are checking out your profile and many more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With this data, you\u2019ll be able to plan out what\u2019s next for your content calendar.\u00a0<\/span><\/p>\n<hr class=\"no_line\" style=\"margin: 0 auto 30px auto\"\/>\n\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6567 size-large\" src=\"https:\/\/www.brand360.com.my\/wp-content\/uploads\/2022\/10\/photo_2022-10-03_12-52-16-919x1024.jpg\" alt=\"The image shows an analytics overview with data on engagement from August 1 to September 29. It includes video views (12.4K), profile views (233), likes (540), comments (37), shares (103), and followers (79).\" width=\"919\" height=\"1024\" srcset=\"https:\/\/www.brand360.com.my\/wp-content\/uploads\/2022\/10\/photo_2022-10-03_12-52-16-919x1024.jpg 919w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2022\/10\/photo_2022-10-03_12-52-16-269x300.jpg 269w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2022\/10\/photo_2022-10-03_12-52-16-768x856.jpg 768w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2022\/10\/photo_2022-10-03_12-52-16-131x146.jpg 131w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2022\/10\/photo_2022-10-03_12-52-16-45x50.jpg 45w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2022\/10\/photo_2022-10-03_12-52-16-67x75.jpg 67w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2022\/10\/photo_2022-10-03_12-52-16.jpg 1149w\" sizes=\"(max-width:767px) 480px, (max-width:919px) 100vw, 919px\" \/><\/p>\n<hr class=\"no_line\" style=\"margin: 0 auto 30px auto\"\/>\n\n<h2><strong>Case Studies and Examples<\/strong><\/h2>\n<p>Examining case studies of successful TikTok marketing campaigns provides valuable insights into effective strategies.<\/p>\n<h3>Chipotle&#8217;s #GuacDance challenge<\/h3>\n<p>This campaign leveraged a popular trend and encouraged user-generated content.<\/p>\n<p>This campaign resulted in over 250,000 video submissions and 430 million views, leading to a 68% increase in avocado usage during the campaign period.<\/p>\n<p>The key takeaway from Chipotle\u2019s success is the importance of aligning campaigns with current trends and engaging users through fun, participatory challenges.<\/p>\n<h3>Washington Post<\/h3>\n<p>The Washington Post offers another compelling case study with its use of TikTok for news and behind-the-scenes content.<\/p>\n<p>By creating relatable, humorous content, The Washington Post successfully connected with younger audiences, becoming one of the most followed news outlets on TikTok.<\/p>\n<p>This highlights the power of using humour and personality to humanize a brand and reach new demographics.<\/p>\n<h3>Guess\u2019s #InMyDenim<\/h3>\n<p>Guess\u2019s #InMyDenim campaign further demonstrates the potential of influencer partnerships and user-generated content to boost brand awareness.<\/p>\n<p>By encouraging users to showcase their style transformations using Guess denim, the campaign achieved high engagement with thousands of user-generated videos.<\/p>\n<p>This underscores the effectiveness of involving influencers and leveraging user creativity to enhance brand visibility.<\/p>\n<h3>Fenty Beauty\u2019s<\/h3>\n<p>Fenty Beauty\u2019s approach to TikTok for product launches and tutorials showcases the importance of influencer marketing and educational content.<\/p>\n<p>Collaborating with beauty influencers to create tutorials and showcase products resulted in increased product sales and strong engagement on TikTok. This case study emphasizes how influencer partnerships and educational content can drive product interest and sales.<\/p>\n<p>Analyzing the strategies of top-performing brands on TikTok reveals several common elements that contribute to their success. These brands often post regularly and maintain a consistent content style, emphasizing the importance of consistency.<\/p>\n<p>They prioritize engagement over perfection, with authentic and engaging content often outperforming highly polished videos. Additionally, successful brands are quick to adapt to and leverage TikTok trends, achieving higher engagement rates by staying current.<\/p>\n<p>Direct interaction with followers through comments, duets, and responses helps build a loyal community. Creative storytelling also plays a significant role, with brands that tell compelling stories and create relatable content seeing higher engagement and brand loyalty.<\/p>\n<p>By examining these case studies and learning from the strategies of top-performing brands, businesses can gain valuable insights into creating effective TikTok marketing campaigns.<\/p>\n<p>These examples illustrate the potential for growth and engagement on TikTok when leveraging the platform\u2019s unique features and trends effectively.<\/p>\n<h2 style=\"font-size: 25px; font-weight: bold;\">Key Takeaway \ud83d\udd11<\/h2>\n<p><span style=\"font-weight: 400;\">For a quick recap, these are the main points we\u2019ve covered in this article!<\/span><\/p>\n<hr class=\"no_line\" style=\"margin: 0 auto 30px auto\"\/>\n\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Determine the <em><strong>objective<\/strong> <\/em>of your TikTok account<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><em><strong>Set up<\/strong><\/em> TikTok for business<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Get to know TikTok\u2019s <em><strong>latest update<\/strong><\/em><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><em><strong>Optimise<\/strong> <\/em>your TikTok profile<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What to know about TikTok\u2019s <em><strong>algorithm<\/strong><\/em><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><em><strong>Content pillars<\/strong><\/em> you can work with<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><em><strong>Advertise<\/strong> <\/em>with TikTok and use their built-in analytics feature<\/span><\/li>\n<\/ol>\n<hr class=\"no_line\" style=\"margin: 0 auto 30px auto\"\/>\n\n<p><span style=\"font-weight: 400;\">Although there are clear pros to the increasing number of active users on TikTok, it also means that your brand could be in danger of diluting in the sea of content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take a step further to stand out from the crowd by <a href=\"https:\/\/www.brand360.com.my\/chinese\/brand-consulting-services\/\" target=\"_blank\" rel=\"noopener\">consulting brand agencies<\/a> on specific techniques to grow your business \ud83d\udd0d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hoping this guide will ignite your passion for TikTok, may the force of <\/span><i><span style=\"font-weight: 400;\">viral <\/span><\/i><span style=\"font-weight: 400;\">be with you!<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p><span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>","protected":false},"author":1,"featured_media":6589,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[106,1,114,18],"tags":[],"table_tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Only Guide You Need To Use TikTok For Business<\/title>\n<meta name=\"description\" content=\"Take this chance to make full use of your TikTok for business account.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.brand360.com.my\/chinese\/guides\/tiktok-for-business-guide\/\" 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