{"id":6648,"date":"2022-10-31T12:14:12","date_gmt":"2022-10-31T04:14:12","guid":{"rendered":"https:\/\/www.brand360.com.my\/?p=6648"},"modified":"2024-12-13T17:33:53","modified_gmt":"2024-12-13T09:33:53","slug":"tiktok-ads-and-why-it-works","status":"publish","type":"post","link":"https:\/\/www.brand360.com.my\/chinese\/digital-marketing\/tiktok-ads-and-why-it-works\/","title":{"rendered":"A Look Into TikTok Advertisement and Why It Works"},"content":{"rendered":"
\n

A Look Into TikTok Advertisement and Why It Works
\n<\/b><\/h1>\n<\/div>\n

\"TikTok<\/p>\n

We\u2019ve covered almost everything you need to know about TikTok for business<\/a> and the foundation knowledge of the app.<\/p>\n

This time, we\u2019ll dive into what it takes to excel in TikTok advertising!<\/p>\n

Since TikTok became the most popular platform of the age, companies have jumped in on the trend.<\/p>\n

Did you know, TikTok ads are estimated to reach about 825 million adults globally?<\/p>\n

That\u2019s a definite jackpot for brands to aim for a wider range of leads and reach.<\/p>\n

But what does it take to run TikTok ads and how much does it cost, really?<\/p>\n

Here\u2019s a swift and detailed guide into TikTok advertising to get you out of the woods and into the goods \ud83d\udc81\ud83c\udffb\u200d\u2640\ufe0f<\/p>\n

\ud83d\udd0e TikTok Ads At A Glance \ud83d\udd0d<\/b><\/span><\/h4>\n

It’s no doubt TikTok and its algorithm are the peak of social media strategy in 2022.<\/p>\n

With their infamous FYP (for you page), TikTok\u2019s content is highly customised and specialised according to users.<\/p>\n

This means that no two users will have the same content bank to scroll through.<\/p>\n

It\u2019s no surprise that the algorithm also includes TikTok ads!<\/p>\n

\n

\ud83c\udfb6 Don\u2019t make ads, Make Tiktok \ud83c\udfb6<\/span><\/h3>\n<\/blockquote>\n

Following this concept, TikTok advertisements are not the typical commercials we see between TV shows.<\/p>\n

TikTok ads stay true to the overall concept of the social media which encourages businesses to to come up with ads that don\u2019t look like ads.<\/p>\n

Confused?<\/p>\n

Basically, TikTok ads are designed in such a way that users won\u2019t even realise they\u2019re watching an advertisement until the middle of the video!<\/p>\n

The best part of TikTok ads is that as a business owner, YOU can choose which type of ads to run on the app!<\/p>\n

Here are the 4 different types of TikTok ad formats and brands that have joined in!<\/p>\n

Types of TikTok Ads \ud83d\udc40<\/span><\/span><\/b><\/span><\/h4>\n
1. TopView Ads<\/span>\n<\/strong><\/h5>\n

TopView ads are the first video TikTokers will see when they get on the app.<\/p>\n

Limited to only one brand per \u2018app-open\u2019, TopView ads are considered \u2728 premium \u2728<\/p>\n

This also means if you\u2019re planning to use this specific TikTok ad format, you should be ready to pay for the cost \ud83d\ude2e\u200d\ud83d\udca8\ud83d\udcb8<\/p>\n

Although the costing is a little higher than other types of TikTok ads, rest assured that it\u2019ll be worth all the penny and even more \ud83e\udd11<\/p>\n

This ad by Balenciaga is a great example of a TopView ad that highlights the brand and what they provide for customers.<\/p>\n

\"\"<\/p>\n

The ad takes up the whole screen, leaving no room for other disturbances or distraction and putting the focus solely on the brand itself.<\/p>\n

2. In-Feed Ads<\/span>\n<\/strong><\/h5>\n

These are the TikTok ads that people won\u2019t even notice they\u2019re ads \ud83d\udc40<\/p>\n

As in the name, in-feed ads can be found in every few swipes of users FYP.<\/p>\n

Often this particular group of ads are made to be relatable.<\/p>\n

Here\u2019s an example of an in-feed TikTok ads by a skincare brand, lavojoy.<\/p>\n

At first glance, you won\u2019t notice it\u2019s an ad. It just seems like any other TikToker sharing or reviewing a product.<\/p>\n

\"\"<\/p>\n

But after a while, you\u2019ll notice a specific CTA has popped up at the bottom, indicating an ad.<\/p>\n

\"\" \"\"<\/p>\n

For in-feed TikTok ads, you can choose between a number of CTA buttons that will lead your audience to an external link in just one click!<\/p>\n

3. Branded Hashtag Challenge<\/span>\n<\/strong><\/h5>\n

To fit TikTok\u2019s user-generated-content aesthetic, Branded Hashtag Challenge<\/a> is an engaging ads format.<\/p>\n

In contrast to other social media platforms, this TikTok ads format gives brands exclusive access to the hashtag.<\/p>\n

With every branded hashtag, you can set a brief description to your TikTok Challenge – the story behind it, the goal of the challenge etc.<\/p>\n

This way, TikTokers will get to know your brand and the mission behind your TikTok Challenge.<\/p>\n

They can also check out other videos using the same hashtag \ud83e\udd70<\/span><\/span><\/p>\n

Check out TikTok Malaysia\u2019s cool hashtag #IniStyleKita<\/a> during Merdeka 2022.<\/p>\n

\"\"<\/p>\n

As of now, this particular challenge garnered up to 881.6 million views which goes to show the high engagement rate that TikTok takes much pride in \ud83e\udee1<\/p>\n

4. Branded Effects<\/span>\n<\/strong><\/h5>\n

Take a step further and use this TikTok ads format to increase your engagement rate even more!<\/p>\n

Come up with cool and fun effects using 2D, 3D or AR and make it available for anyone on the platform to use \ud83e\udd33\ud83c\udffc<\/p>\n

Here\u2019s how TikTok Malaysia incorporated a customised filter for their #IniStyleKita campaign during Malaysia\u2019s Independence Day in 2022.<\/p>\n

\"\"<\/a><\/p>\n

It\u2019s not a wonder why their engagement rate skyrocketed. From this brand effect alone, there were 281.7 thousand videos made \ud83d\ude31\ud83d\udc4f\ud83c\udffc<\/p>\n

We\u2019ve been looking at the types of advertisements TikTok offers.<\/p>\n

But to make the most of your TikTok ads, be sure to avoid the common mistakes and keep these tips in mind.<\/p>\n

\u2728 Golden Tips To TikTok Advertising \u2728<\/span><\/span><\/b><\/span><\/h4>\n
1. Keep your videos in these aspect ratios so it doesn\u2019t go out of proportion.<\/span>\n<\/strong><\/h5>\n

The following aspect ratios are the most popular sizes used for TikTok ads as well as TikTok videos.<\/p>\n

\"\"<\/a><\/p>\n

Image credit: <\/span>Ecomdy Media<\/span><\/a><\/span><\/em><\/h6>\n
2. Stay in the golden area.<\/span>\n<\/strong><\/h5>\n

To avoid blocking words or cutting out important elements of your ads, stay within the red coloured areas as shown below.<\/p>\n

This is especially vital when you\u2019re editing in words or subtitles for your video.<\/p>\n

\"\"<\/a><\/p>\n

3. Lead your TikTok ads with a hook.<\/span>\n<\/strong><\/h5>\n

Pro tip: Use conversational hooks to make your content more relatable.<\/p>\n

For instance, here\u2019s how this TikTok influencer hooked her audience using her \u2018Before\u2019 and \u2018After\u2019 shots to promote Garnier products.<\/p>\n

\"\" \"\"<\/p>\n

4. Collaborate with content creators and TikTok influencers.<\/span>\n<\/strong><\/h5>\n

Just like the above example, many brands are reaching out to influencers<\/a> to advertise their products.<\/p>\n

With the right influencers, you\u2019ll be able to reach your specific target audience in no time.<\/p>\n

Key Takeaway \ud83d\udd11<\/p>\n

Digital marketing<\/a> is an ever evolving industry. Take a minute to consider where your target audience spends their time when determining where and how to market your business.<\/p>\n

In this era of TikTok and short videos, take the leap and try out TikTok ads to reach a wider audience.<\/p>\n

With consistency and determination, your brand will increase visibility and engagement anytime soon \ud83d\udcaa\ud83c\udffd<\/p>","protected":false},"excerpt":{"rendered":"

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