{"id":6683,"date":"2022-11-14T17:21:15","date_gmt":"2022-11-14T09:21:15","guid":{"rendered":"https:\/\/www.brand360.com.my\/?p=6683"},"modified":"2024-12-13T17:30:51","modified_gmt":"2024-12-13T09:30:51","slug":"influencers-vs-content-creators-who-to-hire","status":"publish","type":"post","link":"https:\/\/www.brand360.com.my\/chinese\/digital-marketing\/influencers-vs-content-creators-who-to-hire\/","title":{"rendered":"Influencers vs Content Creators: Who To Hire?"},"content":{"rendered":"
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Influencers vs Content Creators: Who To Hire?
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\"Influencers<\/p>\n

2 social media figures have about the same amount of followers and views. But one is known as an influencer while the other, a content creator.<\/p>\n

How are they different? If you were to hire one for your brand, does it matter who you choose?<\/p>\n

It does! Many business owners overlook the differences between these 2 professions and assume that any account with many followers will raise sales.<\/p>\n

This isn\u2019t always the case. Influencers and content creators are different in a few ways.<\/p>\n

Here\u2019s what you need to know as a business owner looking for new ways to reach a wider target audience.<\/p>\n

\ud83e\udd33\ud83c\udffc <\/span><\/span>The Modern Day Socialite: Influencers <\/b><\/span>\ud83d\udcf2<\/span><\/span><\/b><\/span><\/h4>\n

As in the name, influencers are known to influence their followers in one way or another, be it to buy a product, to live a certain lifestyle, to join a movement. For them, the sky’s the limit!<\/p>\n

Did you know, influencers can be classified into different levels depending on their followers?<\/p>\n

With this classification, you can roughly predict what will happen when you hire your influencer of choice.<\/p>\n

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Image credit: Get Hyped<\/span><\/em><\/span><\/h6>\n

From the graph above, you\u2019ll notice that even accounts with a thousand followers can be counted as an influencer – to be more specific, a nano-influencer.<\/p>\n

Although it looks like a small number, do not underestimate the influence they have over their followers.<\/p>\n

Influencers are known to have very close connections with their followers. Hence, even with less followers, their engagement rate is actually quite high \ud83d\udc69\ud83c\udffc\u200d\ud83e\udd1d\u200d\ud83d\udc69\ud83c\udffd<\/span><\/span><\/p>\n

Nano and micro-influencers, for instance, are usually just your average girl-next-door (or boy-next-door).<\/p>\n

These influencers typically receive better engagement rates compared to macro and mega influencers since they typically have friends and acquaintances as followers.<\/p>\n

Though it is not the case for all, nano and micro influencers on average share closer relationships to their followers on their respective platforms.<\/p>\n

Above all, you can immediately spot an influencer when you see taggings like ‘paid partnership’ or ‘sponsored’ in their video:<\/p>\n

\"\"<\/a> \"\"<\/p>\n

By this point, spotting influencers is quite easy right?<\/p>\n

What about content creators?<\/p>\n

\ud83c\udff9 <\/span><\/span>The Hawkeye of Marketing: Content Creators \ud83c\udfaf<\/span><\/span><\/b><\/span><\/h4>\n

Remember how Hawkeye would change his arrows when he attacked different opponents? His arrows could either electrocute, explode, spread tear-gas and many more.<\/p>\n

In a sense, Hawkeye knew who his targets were and which arrow he needed to use.<\/p>\n

That\u2019s exactly what content creators do \ud83d\ude06<\/span><\/span><\/p>\n

Content creators come up with high quality content for blogs, articles, social media, and with every platform they jump to, their style of writing changes to accommodate the target audience.<\/p>\n

The majority of content creators choose their platform mostly based on where their target audience spends time at.<\/p>\n

As examples, a vlogger choosing YouTube, an article writer posting their works on blogs, a poet sharing their poems on Instagram among so many others \u270d\ud83c\udffc<\/span><\/span><\/p>\n

For the most part, content creators focus on producing informative and educating content that is high in quality.<\/p>\n

Nowadays, you can find various categories of content creators on TikTok which is arguably one of the biggest social media platforms in the 21st century.<\/p>\n

Take a look at these content creators with different types of content:<\/p>\n

\"\"<\/a><\/p>\n

Digital Art Content Creator – @ggatoart<\/a><\/span><\/i><\/p>\n

\"\"<\/a><\/p>\n

Educational Content Creator – @iamnicorojas<\/a>\u00a0<\/span><\/i><\/p>\n

\"\"<\/a><\/p>\n

In other cases, content creators remain mostly behind-the-cameras and away from the limelight.<\/p>\n

Some examples of these gem content creators include IG poets, newsletter writers, lifestyle bloggers and many more.<\/p>\n

Pro tip: If you\u2019re on the lookout for specific content creators and want to check out their writing style, ask to see their portfolios.<\/p>\n

They\u2019ll most likely provide you with a link to their personal blog where they showcase a variety of content as well as links to their socials \ud83d\udd17<\/span><\/span><\/p>\n

Now that we have the basic foundation of influencers and content creators, let\u2019s jump into what else makes them different.<\/p>\n

\ud83e\uddd0 What\u2019s the difference between influencers and content creators? \ud83e\uddd0<\/b><\/span><\/h4>\n
1. Platform & medium<\/span>\n<\/strong><\/h5>\n

Influencers\u2019 overall feed and appearance across multiple social media platforms are usually aesthetically pleasing which makes it the perfect resume for companies to go through.<\/p>\n

With the public number of followers and unlimited access to their profile, you\u2019ll get a quick insight of which influencers suit to represent your brand.<\/p>\n

Their content direction revolves around being relatable through pictures, reels, TikTok and other content-sharing platforms.<\/p>\n

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Image credit: Sofia Shaari<\/span><\/em><\/h6>\n

But it doesn\u2019t mean that only influencers use social media to reach people.<\/p>\n

For example content creators aiming to reach millennials or gen Z-ers would most likely opt for Instagram and TikTok as their main platform.<\/p>\n

Nonetheless, they are not limited to social media. Content creators who target business owners would prefer using newsletters and blog articles where more information can be shared.<\/p>\n

2. Needed skills \ud83d\udcf8\ud83d\udcbb\u270d\ud83c\udffc<\/span><\/span><\/b><\/span>\n<\/strong><\/h5>\n

In this aspect, influencers and content creators share some similarities.<\/p>\n

Like any other career path, having proficient communication, writing and social skills proves to be useful for influencers and content creators.<\/p>\n

But they part ways when it comes to technical skills.<\/p>\n

Influencers are notably more skilled in live streaming, social media management, photo editing, promoting and even engaging with their audience.<\/p>\n

Content creators are skilled in these skills too but they are also more focused on writing, coming up with original content, keyword research, SEO and digital marketing.<\/p>\n

Which leads to the different tools influencers and content creators use.<\/p>\n

3. Top tools used \u2699\ufe0f<\/span><\/span>\ud83d\udd29<\/span><\/span>\ud83d\udd26<\/span><\/span><\/span>\n<\/strong><\/h5>\n

In general, being an influencer requires a lot of street-smart skills and quick solutions to catch up with constantly-changing trends.<\/p>\n

Hence, it makes sense that the tools they use on a day-to-day basis are easier to access and learn.<\/p>\n

Check out some of the most famous tools influencers use:<\/p>\n

BookTok Content Creator (Book + TikTok)\u00a0– <\/span><\/i>@wacananafsi <\/span><\/i><\/a><\/em><\/p>\n