{"id":7071,"date":"2023-09-14T09:58:33","date_gmt":"2023-09-14T01:58:33","guid":{"rendered":"https:\/\/www.brand360.com.my\/?p=7071"},"modified":"2024-12-13T16:14:14","modified_gmt":"2024-12-13T08:14:14","slug":"cause-related-marketing-spritzer-and-tudungpeople","status":"publish","type":"post","link":"https:\/\/www.brand360.com.my\/chinese\/brand-strategy\/cause-related-marketing-spritzer-and-tudungpeople\/","title":{"rendered":"Cause-Related Marketing: Spritzer x TudungPeople"},"content":{"rendered":"
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Cause-Related Marketing: Spritzer x TudungPeople\u00a0 \u00a0<\/b><\/h1>\n<\/div>\n

\"Cause-Related<\/p>\n

I\u2019ve always liked the idea of supporting brands that take a stand in their principles.<\/p>\n

Especially when they incorporate them in campaigns and collaborations.<\/p>\n

Supporting them made me feel like I made a difference. I am part of the change that I\u2019ve been wanting.<\/p>\n

And what makes it all the more inspiring is when brands that seemingly have no direct connection with one another, get together for a common purpose and collaborate \ud83e\udef1\ud83c\udffc\u200d\ud83e\udef2\ud83c\udffd<\/p>\n

I was roaming the malls to find a new scarf one day and I came across TudungPeople in Malaysia.<\/p>\n

What drew me into their store the most was their latest collaboration with Spritzer!<\/p>\n

Immediately I thought, who would\u2019ve thought it possible that the brand that quenches our thirst could collaborate with a hijab brand for a shared objective \ud83d\ude06<\/p>\n

\"\"<\/p>\n

Image credit: TudungPeople x Spritzer<\/em><\/span><\/h6>\n

This very uncommon pairing is what made people all the more interested in their campaign<\/a> \ud83d\udccc<\/p>\n

Not only did they challenge the stereotypes of collaborations, they managed to inspire change amongst the community as well.<\/p>\n

Let\u2019s peel the layers of this collaboration and see why it\u2019s a stroke of genius.<\/p>\n

\"\"<\/p>\n

Beyond Boundaries: Bridging the gap \ud83c\udf09<\/strong><\/span><\/h4>\n

The first layer of any collaboration is how the campaign is presented to the public, and in the case of Spritzer and TudungPeople, their approach has been nothing short of exceptional.<\/p>\n

But how does a bottled water brand and a hijab brand gel? They don\u2019t sell the same thing \ud83e\udd14<\/em><\/span><\/strong><\/p>\n

The very fact that these two very different brands collaborated is what attracted people the most.<\/p>\n

Spritzer and TudungPeople in Malaysia have masterfully crafted a campaign that defies normal expectations of collaborations.<\/p>\n

Despite their differences, they were able to bridge the gap between their industries and open doors for more outside-the-box collaborations.<\/p>\n

This leads us to the next layer of Cause-Related Marketing that led to innovation and creation.<\/p>\n

\u201cAs a continuation of our initiative to move towards more sustainable and eco-friendly products, we present the LE Rainforest, a collection featuring one shawl and one hair scrunchie, made out of 100% recycled plastic bottles.\u201d – TudungPeople<\/em><\/a><\/p>\n

\"CTA\"<\/a><\/p><\/blockquote>\n

Unleashing Innovative Creation \ud83c\udf86<\/strong><\/span><\/h4>\n

Spritzer’s expertise in the beverage industry harmoniously blended with TudungPeople’s innovative approach to sustainable fashion<\/a> \ud83d\udcaf<\/p>\n

This resulted in a powerful synergy that captivates audiences and breaks down traditional boundaries.<\/p>\n

Spritzer turned their recycled plastic bottles into threads for TudungPeople to craft into beautiful creations – hijabs, scrunchies, pouches and many more.<\/p>\n

Check out this brilliant video of how they did it:<\/p>\n

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A post shared by TudungPeople (@tudungpeople)<\/a><\/p>\n<\/div>\n<\/blockquote>\n