{"id":8688,"date":"2024-07-15T03:02:03","date_gmt":"2024-07-14T19:02:03","guid":{"rendered":"https:\/\/www.brand360.com.my\/?p=8688"},"modified":"2024-12-13T09:05:58","modified_gmt":"2024-12-13T01:05:58","slug":"5-tips-gen-z-market","status":"publish","type":"post","link":"https:\/\/www.brand360.com.my\/chinese\/digital-marketing\/5-tips-gen-z-market\/","title":{"rendered":"Tap into the Gen Z Market With These 5 Tips!"},"content":{"rendered":"<h1 class=\"wp-block-heading\"><strong>Tap into the Gen Z Market With These 5 Tips!<\/strong><\/h1>\n\n\n\n<p>In this blog, you will learn about Gen Z thought process and how they do things differently from their predecessors. Through that, you will be able to craft marketing strategies that cater specifically to their needs.&nbsp;Excited to tap into the Gen Z market? Speak to us! <\/p>\n\n\n\n<center><a href=\"https:\/\/www.brand360.com.my\/chinese\/contact-us\/\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>Get in touch with us<\/b><\/button><\/a><\/center>\n<p>&nbsp;<\/p>\n\n\n\n<p>But if you&#8217;re interested to know more about Gen Z market, let&#8217;s read! <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Who are the Gen Z?<\/h2>\n\n\n\n<p>According to <a href=\"https:\/\/www.beresfordresearch.com\/age-range-by-generation\/\">Beresford Research definition of Gen Z<\/a>, they are the newest generation born between 1997 and 2012. Gen Alpha which are still mostly underage with no buying power. Gen Z are currently between 12 and 27 years old. In Malaysia, they make up <a href=\"https:\/\/research.monash.edu\/en\/publications\/generation-z-in-malaysia-the-four-e-generation\">29%<\/a> of the population.&nbsp;<\/p>\n\n\n\n<p>Here are some interesting <a href=\"https:\/\/www.nielsen.com\/insights\/2019\/understanding-malaysias-gen-z\/#:~:text=Generally%20referring%20to%20those%20born,content%20and%20relate%20to%20brands\">insights from Nielsen Malaysia<\/a>&nbsp; to give you some basic ideas on Gen Z<\/p>\n\n\n\n<ul>\n<li>They are also known as \u2018digital natives\u2019.<\/li>\n\n\n\n<li>Gen Z aged between 18 and above has an internet penetration rate of 98% and 99% owns a smartphone.<\/li>\n\n\n\n<li>The oldest Gen Z have stepped into the society and acquired spending power.<\/li>\n<\/ul>\n\n\n\n<p>So, if you want to age yourself:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Generation<\/strong><\/td><td><strong>Born between<\/strong><\/td><td><strong>Age (as of 2024)<\/strong><\/td><\/tr><tr><td>Boomers<\/td><td>1946 &#8211; 1964<\/td><td>60 &#8211; 78<\/td><\/tr><tr><td>Gen X<\/td><td>1965 &#8211; 1980<\/td><td>44 &#8211; 59<\/td><\/tr><tr><td>Gen Y (Millennials)&nbsp;<\/td><td>1981 &#8211; 1996<\/td><td>28 &#8211; 43<\/td><\/tr><tr><td>Gen Z<\/td><td>1997 &#8211; 2012<\/td><td>12 &#8211; 27<\/td><\/tr><tr><td>Gen Alpha<\/td><td>2010 &#8211; 2024<\/td><td>0 &#8211; 4<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What do you think of when you hear the word \u201cGen Z\u201d?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.brand360.com.my\/wp-content\/uploads\/2024\/07\/pexels-cottonbro-6224444-1024x683.jpg\" alt=\"Gen Z Market\" class=\"wp-image-8883\" srcset=\"https:\/\/www.brand360.com.my\/wp-content\/uploads\/2024\/07\/pexels-cottonbro-6224444-1024x683.jpg 1024w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2024\/07\/pexels-cottonbro-6224444-300x200.jpg 300w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2024\/07\/pexels-cottonbro-6224444-768x512.jpg 768w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2024\/07\/pexels-cottonbro-6224444-1536x1024.jpg 1536w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2024\/07\/pexels-cottonbro-6224444-2048x1365.jpg 2048w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2024\/07\/pexels-cottonbro-6224444-18x12.jpg 18w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2024\/07\/pexels-cottonbro-6224444-113x75.jpg 113w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2024\/07\/pexels-cottonbro-6224444-480x320.jpg 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The elusive generation? New brats according to older generations or simply young, outspoken and tech-savvy? What gives? Being the digital native of course Gen Zs are built differently. They speak fluent internet slang with an attitude coupled with their edge on the latest social media trends. Not only do they actively participate but they also create trends for others to follow. <\/p>\n\n\n\n<p>According to <a href=\"https:\/\/theaseanpost.com\/generation-z\">The Asean Post<\/a>, Gen Z are fully aware of the importance of self-love and they are never shy to express themselves. Besides, they are also passionate about global issues ranging from equality to environmental pollution. Obviously, they expect their favourite brands and businesses to do the same too. Their self-love also means taking part in a cause that they fully believe in.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why Do You Need to Prepare Gen Z Marketing Strategies Differently?<\/h2>\n\n\n\n<p>Gen Z is the present and future of the market. Thus, it is important to adapt and improvise. It is now more important than ever to understand their insights and behaviours in order to reach them and stay top of their mind.<\/p>\n\n\n\n<p>To catch their eye, you need to think outside the box. So, equip yourself with the right Gen Z marketing strategy, tool &amp; language and conquer the market. From Brand360, here are 5 tips to help you connect with Gen Z and make them not just love, but endorse your brand to others in their flock.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tips to Tap into the Gen Z Market<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Show them you know them<\/h3>\n\n\n\n<p>This is actually a no-brainer but Gen Z wants the messages targeted to them to be personalised which means tailored marketing strategy is a must. This will be evidence that you know them very well and your business can provide the right solution to their problem or complete their needs.<\/p>\n\n\n\n<p>The <a href=\"https:\/\/www.forbes.com\/sites\/pauljankowski\/2020\/07\/01\/gen-z-to-brands-show-us-you-know-us-by-personalizing-your-ads\/\">New Heartland 2020 Generational Study<\/a> discovered brands that understand Gen Z\u2019s values and lifestyle stand a better chance of turning them into customers. To navigate Gen Z\u2019s needs and wants accurately, it is unskippable to conduct a lot of research on insights and what\u2019s trending among Gen Z. (Duh\u2026)<\/p>\n\n\n\n<p>Take Innisfree Malaysia as an example.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/www.instagram.com\/p\/CPaln6rhCR6\/?utm_source=ig_embed&amp;utm_campaign=loading&amp;img_index=1\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"658\" src=\"https:\/\/www.brand360.com.my\/wp-content\/uploads\/2024\/07\/image_2024-07-15_024732711-1024x658.png\" alt=\"Gen Z Market\" class=\"wp-image-8702\" style=\"width:783px;height:auto\" srcset=\"https:\/\/www.brand360.com.my\/wp-content\/uploads\/2024\/07\/image_2024-07-15_024732711-1024x658.png 1024w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2024\/07\/image_2024-07-15_024732711-300x193.png 300w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2024\/07\/image_2024-07-15_024732711-768x493.png 768w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2024\/07\/image_2024-07-15_024732711-18x12.png 18w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2024\/07\/image_2024-07-15_024732711-117x75.png 117w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2024\/07\/image_2024-07-15_024732711-480x308.png 480w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2024\/07\/image_2024-07-15_024732711.png 1127w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Innisfree\u2019s Green Tea Seed Serum 4.0 is a skincare product that caters to all skincare needs including dry skin, oily skin and sensitive skin. Instead of combining every benefit under one post, it focused on one single need and its solution in every post so that it could offer a tailored experience to each audience.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Be there 24\/7 365<\/h3>\n\n\n\n<p>Gen Zs are much more impatient than the rest of the generations. This can be observed on a study done by <a href=\"https:\/\/www.businesswire.com\/news\/home\/20161215005275\/en\/Generation-Consumers-Impatient-Quickest-to-Curse-Call-Businesses-of%C2%A0Any\">Businesswire<\/a>:<\/p>\n\n\n\n<ul>\n<li>Gen Z prefers fast and responsive customer service.&nbsp;<\/li>\n\n\n\n<li>They are 60% more likely to hang up if the phone is not picked up within 45 seconds.<\/li>\n\n\n\n<li>30% are more likely to express anger, such as cursing over the phone at a brand if their needs are not being fulfilled.<\/li>\n<\/ul>\n\n\n\n<p>Gaining the attention of Gen Z is one thing. To make them trust and loyal to your brand is another. To do so, you need to make sure they receive the best customer service, top to bottom of the marketing funnel.<\/p>\n\n\n\n<p>Make sure your website is functioning 24\/7 especially on mobile as most purchases take place on mobile websites. If you have an app, make sure your app works well and bug free or your app will be uninstalled and bombarded with negative reviews. (Yikes!)&nbsp;<\/p>\n\n\n\n<p>Be sure to have a quick response rate on social media. Chatbots are great tools to help you reply to customer inquiries instantly. Regardless, never eliminate human conversation completely as it is important for more complex enquiries.&nbsp;<\/p>\n\n\n\n<p>With a shorter attention span, customer service is definitely one of the main factors that influence the loyalty of Gen Z. Remember: Gen Z loves to express themselves? You would only want them to spread the good word about your brand and not the opposite.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Be Socially Conscious<\/h3>\n\n\n\n<p>Ever heard of \u2018cause marketing\u2019? If you haven\u2019t, you should start embracing it soon. According to <a href=\"https:\/\/sendpulse.com\/support\/glossary\/cause-marketing\">SendPulse<\/a>, cause marketing is an approach in which a profit and non-profit organisation collaborate and create campaigns that help drive profits and bring social change. It carries corporate social responsibility and activist messages in its marketing campaigns. Gen Z is no stranger to expressing themselves. They will also not hesitate when it comes to supporting or boycotting brands.<\/p>\n\n\n\n<p>In fact, <a href=\"https:\/\/www.sheerid.com\/business\/blog\/marketing-to-generation-z\/#:~:text=Research%20shows%20that%2077%25%20of,brands%20to%20do%20the%20same\">77% of Gen Z <\/a>have taken actions to support a cause they believe in, and <a href=\"https:\/\/adage.com\/article\/marketing-news-strategy\/brand-boycotts-how-lgbtq-gen-z-boomers-and-others-respond-companies-social-stances\/2516191\">55% have boycotted a brand<\/a> that they disagree with.<\/p>\n\n\n\n<p>Let\u2019s take a look at a local example.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.facebook.com\/GSCinemas\/posts\/reopencinemas-soon-yes-please-\/10160268931792275\/?locale=ms_MY\"><img loading=\"lazy\" decoding=\"async\" width=\"748\" height=\"457\" src=\"https:\/\/www.brand360.com.my\/wp-content\/uploads\/2024\/07\/240515618_10160268931567275_8560893578337531448_n.png\" alt=\"Gen Z Market\" class=\"wp-image-8704\" srcset=\"https:\/\/www.brand360.com.my\/wp-content\/uploads\/2024\/07\/240515618_10160268931567275_8560893578337531448_n.png 748w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2024\/07\/240515618_10160268931567275_8560893578337531448_n-300x183.png 300w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2024\/07\/240515618_10160268931567275_8560893578337531448_n-18x12.png 18w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2024\/07\/240515618_10160268931567275_8560893578337531448_n-123x75.png 123w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2024\/07\/240515618_10160268931567275_8560893578337531448_n-480x293.png 480w\" sizes=\"(max-width:767px) 480px, 748px\" \/><\/a><\/figure>\n\n\n\n<p>Following the decline of the COVID-19 cases during February 2021, the government allowed the reopening of many economic sectors except the cinemas. Golden Screen Cinemas (GSC), the largest Malaysian cinema company started #ReopenCinemas hashtag as a plea to the government to save the cinema industry.<\/p>\n\n\n\n<p>This post has garnered thousands of engagements and shares proving that people do show support to businesses that speak out the right opinions.<\/p>\n\n\n\n<p>Now, for the more global example the other way round.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/bdsmovement.net\/Act-Now-Against-These-Companies-Profiting-From-Genocide\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.brand360.com.my\/wp-content\/uploads\/2024\/07\/Boycott-Article-7-1024x576.jpg\" alt=\"Gen Z Market\" class=\"wp-image-8690\" srcset=\"https:\/\/www.brand360.com.my\/wp-content\/uploads\/2024\/07\/Boycott-Article-7-1024x576.jpg 1024w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2024\/07\/Boycott-Article-7-300x169.jpg 300w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2024\/07\/Boycott-Article-7-768x432.jpg 768w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2024\/07\/Boycott-Article-7-1536x864.jpg 1536w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2024\/07\/Boycott-Article-7-18x10.jpg 18w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2024\/07\/Boycott-Article-7-133x75.jpg 133w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2024\/07\/Boycott-Article-7-480x270.jpg 480w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2024\/07\/Boycott-Article-7.jpg 1600w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Following the Gaza Genocide, Gen Z has taken the initiative to use social media to their advantage making a call for <a href=\"https:\/\/bdsmovement.net\">BDS (Boycott, Divestment and Sanctions)<\/a> for brands that support a side that disagrees with their target market, causing significant dip in stock and huge loss for some international brands. <a href=\"https:\/\/www.sinardaily.my\/article\/218354\/focus\/national\/starbucks-malaysia-operator-records-a-net-loss-of-rm2976-million#:~:text=SHAH%20ALAM%20-%20The%20operator%20of,the%20same%20period%20last%20year\">Starbucks Malaysia recorded a net loss<\/a> of RM29.76 million in the Q3 compared to a net profit of RM15.94 million for the same period last year due to their stance. While most brands don\u2019t make any statement regarding the issue but brands that do would either get a massive sales boost or massive downfall. Either way, it\u2019s your choice.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">&nbsp;<\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">4. Be visually creative and interactive<\/h3>\n\n\n\n<p>Another distinguishing characteristic of Gen Z is their preference for bite-sized visual content over long-form content. This is why more brands are jumping onto visual-oriented platforms such as Stories, Reels and TikTok in order to broaden their brand reach among Gen Z.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@mercedesamgf1\" data-unique-id=\"mercedesamgf1\" data-embed-from=\"oembed\" data-embed-type=\"creator\" style=\"max-width:780px; min-width:288px;\"> <section> <a target=\"_blank\" href=\"https:\/\/www.tiktok.com\/@mercedesamgf1?refer=creator_embed\">@mercedesamgf1<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@f1\" data-unique-id=\"f1\" data-embed-from=\"oembed\" data-embed-type=\"creator\" style=\"max-width:780px; min-width:288px;\"> <section> <a target=\"_blank\" href=\"https:\/\/www.tiktok.com\/@f1?refer=creator_embed\">@f1<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Did you know that Motorsports are growing in popularity among Gen Z, especially Formula 1? Formula One Group responsible for the promotion of FIA Formula One World Championship speaks fluent Gen Z language complete with humour and honesty. Not to mention that they also gauge the popularity and marketability of F1 drivers from various teams. They often involve the drivers in content creations with mini games, talk shows and vlogs. Instead of just doing ordinally static visuals, F1 official social media accounts from both FIA and each individual team leveraged Reels, TikTok and YouTube to promote their platform further and keep them engaged with the brand.<\/p>\n\n\n\n<p>From this we learn to let your content speak on behalf of your brand. It is all about the positive experience your audience gains from your brand. If your content is meaningful and brings value to your audience, they will eventually stick with your brand.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Be Authentic<\/h3>\n\n\n\n<p>Ask yourself this question; Is your brand authentic enough to win the heart of Gen Z? Being a tech-savvy generation, they are bombarded with many aggressive, exaggerating ads every day. If you want your brand to be able to touch their hearts, speak their language, tap into their culture and communicate with them with relatability in mind.<\/p>\n\n\n\n<p>Here are a few ways to increase your brand\u2019s authenticity.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Establish a community around your brand<\/h4>\n\n\n\n<p>A community not only gives them a sense of belonging but also enables them to engage with your brand and other followers at a personal level.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Feature more user-generated content<\/h4>\n\n\n\n<p>They need to see some real humans representing your brand in order to build an emotional connection with your brand.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Collaborate with the right influencers<\/h4>\n\n\n\n<p><a href=\"https:\/\/insense.pro\/blog\/gen-z-influencer-marketing#:~:text=Actually%2C%2044%25%20of%20Gen%20Z,expression%2C%20relatability%2C%20and%20authenticity\">44% <\/a>of Gen Z have made a purchase decision after seeing a recommendation from an influencer they follow. And this method is not just good for sales but also for shows and dramas as well.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/chagee.com.my\/tastefully-different-indulge-in-chagees-new-lapsang-souchong-black-milk-tea\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"800\" src=\"https:\/\/www.brand360.com.my\/wp-content\/uploads\/2024\/07\/IMG_2390.jpg\" alt=\"Gen Z Market\" class=\"wp-image-8691\" srcset=\"https:\/\/www.brand360.com.my\/wp-content\/uploads\/2024\/07\/IMG_2390.jpg 1000w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2024\/07\/IMG_2390-300x240.jpg 300w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2024\/07\/IMG_2390-768x614.jpg 768w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2024\/07\/IMG_2390-15x12.jpg 15w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2024\/07\/IMG_2390-94x75.jpg 94w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2024\/07\/IMG_2390-480x384.jpg 480w\" sizes=\"(max-width:767px) 480px, (max-width:1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p>Chagee has gained massive positive responses through their campaign #tastefullydifferent in promoting their new menu Lapsang Souchong Black Milk Tea. They utilise influencers, mainly female with fashion sense and ensure their style matches the newly designed cup and flavours of their tea.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@my.chagee\/video\/7365806747119930642\" data-video-id=\"7365806747119930642\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@my.chagee\" href=\"https:\/\/www.tiktok.com\/@my.chagee?refer=embed\">@my.chagee<\/a> <p>Who slayed the most? \ud83e\ude75 <a title=\"chagee\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/chagee?refer=embed\">#CHAGEE<\/a> <a title=\"tastefullydifferent\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/tastefullydifferent?refer=embed\">#TastefullyDifferent<\/a><\/p> <a target=\"_blank\" title=\"\u266c original sound - CHAGEE MY - CHAGEE MY\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-CHAGEE-MY-7365806968985930513?refer=embed\">\u266c original sound &#8211; CHAGEE MY &#8211; CHAGEE MY<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><figcaption class=\"wp-element-caption\">Through this campaign, they also celebrated their 100th store in Pavilion Bukit Bintang with an on-ground activation event that had games that visitors can participate in, influencer meet-ups and 20,000 tea giveaways.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Final Thoughts<\/h2>\n\n\n\n<p>It is undoubtedly challenging to navigate Gen Z\u2019s interests and behaviours especially in this digital landscape that changes like the ocean. However, if you are willing to put the effort into understanding them, they are going to be valuable customers for your brand.<\/p>\n\n\n\n<p>Need help to develop effective Gen Z marketing strategies? Speak to us for our social media management&nbsp; and social media marketing&nbsp; services.<\/p>\n\n\n\n<center><a href=\"https:\/\/www.brand360.com.my\/chinese\/contact-us\/\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>Contact us now for a consultation<\/b><\/button><\/a><\/center>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p><span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>","protected":false},"author":11,"featured_media":8698,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[106,17,18,112],"tags":[],"table_tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tap into the Gen Z Market With These 5 Tips! - Brand360<\/title>\n<meta name=\"description\" content=\"What does it takes to tap into the Gen Z market? 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