{"id":9049,"date":"2024-09-09T11:16:47","date_gmt":"2024-09-09T03:16:47","guid":{"rendered":"https:\/\/www.brand360.com.my\/?p=9049"},"modified":"2024-12-12T17:50:56","modified_gmt":"2024-12-12T09:50:56","slug":"what-the-buzz-ruhainies-pixelated-in-kitsui-ramadan-ad-has-3-unintended-impact","status":"publish","type":"post","link":"https:\/\/www.brand360.com.my\/chinese\/case-study\/what-the-buzz-ruhainies-pixelated-in-kitsui-ramadan-ad-has-3-unintended-impact\/","title":{"rendered":"3 Unintended Impact of Ruhainies Pixelated in Kitsui Ramadan Ad"},"content":{"rendered":"

3 Unintended Impact of Ruhainies<\/strong><\/strong> Pixelated in Kitsui Ramadan Ad<\/strong><\/h1>\n\n\n\n

There are many ways brand would try to mitigate risk once they undergone a controversy. For some, a simple apology would do. But what if, a risky move turned out to be the best thing the brand could have done, causing their brand to skyrocket overnight. That\u2019s what happened to Kitsui<\/a>.  <\/p>\n\n\n\n

Context<\/strong><\/h2>\n\n\n\n

If you haven\u2019t seen the ad, you must be living under a cave. The now viral ad by Kitsui<\/a>, a brand that sells slimming beverages, features singer Wany Hasrita and actor Hisyam Hamid in a traditional Malay setting. In the ad, Ruhainies’ face is blurred out though her name was left uncensored along with text that said she is an actress and well-known personality. Ruhainies\u2019 blurred face stood out in an unexpected way, giving a humorous effect to the campaign, causing the brand to skyrocket overnight.<\/p>\n\n\n\n

Kitsui added in the opening of the video that they would like to ask for “forgiveness” for any confusion that might have resulted from its post on Ruhainies. It explained that she, along with Hasrita and Hamid, were chosen after “through research” that was conducted in October 2023 and that the campaign was shot in December 2023.<\/p>\n\n\n\n

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