{"id":9243,"date":"2024-10-11T13:16:31","date_gmt":"2024-10-11T05:16:31","guid":{"rendered":"https:\/\/www.brand360.com.my\/?p=9243"},"modified":"2024-12-12T17:37:09","modified_gmt":"2024-12-12T09:37:09","slug":"landing-page-mistakes-to-avoid","status":"publish","type":"post","link":"https:\/\/www.brand360.com.my\/chinese\/web-design\/landing-page-mistakes-to-avoid\/","title":{"rendered":"Have You Committed These 5 Landing Page Mistakes?"},"content":{"rendered":"<h1 class=\"wp-block-heading\"><strong>Have You Committed These 5 Landing Page Mistakes?<\/strong><\/h1>\n\n\n\n<p>Frustrated that your landing page is not converting any leads despite spending lots of money on ads?&nbsp;Don\u2019t be. There could be several reasons why your landing page is not showing measurable results, and your digital ads may not be the problem. Let\u2019s look at some of the 5 common landing page mistakes you can avoid in order to create a robust landing page that really converts!<\/p>\n\n\n\n<center><a href=\"https:\/\/www.brand360.com.my\/chinese\/contact-us\/\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>Get in touch with us<\/b><\/button><\/a><\/center>\n<p>&nbsp;<\/p>\n\n\n\n<p>Also, check out <a href=\"https:\/\/www.brand360.com.my\/chinese\/digital-marketing\/website-design\/\">11 things you need for a cool website<\/a> so your visitors can spread the word about your business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. Distracting links<\/strong><\/h2>\n\n\n\n<p>When people visit your landing page, you want to direct their focus right to your products or services.&nbsp;While navigation menus are good for visitors to know you have more content, it is important to condense them according to main and subtopics. The goal here is for visitors to make decisions about your service. You <a href=\"https:\/\/www.pnas.org\/content\/115\/38\/E8825\">don\u2019t want to distract them with too many links<\/a>, drive them away and never return! Too much stimuli may cause stress and turn visitors away from your page. Keep your menu simple; or better yet, don\u2019t have a navigation menu at all.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. Lacking clarity<\/strong><\/h2>\n\n\n\n<p>The very first section of your landing page needs to be benefits-driven. Your visitors are curious about how your product can solve their problem. If it is not what they\u2019re looking for, there is a high chance they will say <em>adios<\/em> as they think this might not be right for them.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"585\" src=\"https:\/\/www.brand360.com.my\/wp-content\/uploads\/2024\/10\/Designer-3-1024x585.jpeg\" alt=\"landing page mistakes\" class=\"wp-image-9247\" srcset=\"https:\/\/www.brand360.com.my\/wp-content\/uploads\/2024\/10\/Designer-3-1024x585.jpeg 1024w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2024\/10\/Designer-3-300x171.jpeg 300w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2024\/10\/Designer-3-768x439.jpeg 768w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2024\/10\/Designer-3-1536x878.jpeg 1536w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2024\/10\/Designer-3-18x10.jpeg 18w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2024\/10\/Designer-3-131x75.jpeg 131w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2024\/10\/Designer-3-480x274.jpeg 480w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2024\/10\/Designer-3.jpeg 1792w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>It is a landing page mistake to assume that your visitors would immediately know what your business is about. It is important that your website <a href=\"https:\/\/www.lyfemarketing.com\/blog\/importance-of-a-website\/\">gives a clear idea on the type of product or service you are selling<\/a> &#8211; as well as your brand story and image. This helps your visitors understand that your brand aligns with their values and needs.<\/p>\n\n\n\n<p>To improve, you can have a headline and subheadline that summarise the benefits of your product, with some bullet points that explain how it is a better solution for your visitors. You can also share your brand story and purpose behind your product.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. Lacking of social proof<\/strong><\/h2>\n\n\n\n<p>Every time we see long queues at a restaurant, we would think the food is good, right? This applies to your landing page. A 5-star rating serves as a social proof that gives them more confidence to put your product in their cart. <\/p>\n\n\n\n<p>Here are some of the social proof tactics you can use:<\/p>\n\n\n\n<ul>\n<li>Customer reviews<\/li>\n\n\n\n<li>Trust seals (for information security)<\/li>\n\n\n\n<li>Claims like \u201csecured payment\u201d and \u201cmoney back guarantee\u201d<\/li>\n\n\n\n<li>Mention of credit card brands<\/li>\n\n\n\n<li>Customer count<\/li>\n\n\n\n<li>Awards from reputable organisations<\/li>\n\n\n\n<li>Testimony from experts<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>&nbsp;4. Not too fast, so furious<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"585\" src=\"https:\/\/www.brand360.com.my\/wp-content\/uploads\/2024\/10\/Designer-5-1024x585.jpeg\" alt=\"landing page mistakes\" class=\"wp-image-9250\" srcset=\"https:\/\/www.brand360.com.my\/wp-content\/uploads\/2024\/10\/Designer-5-1024x585.jpeg 1024w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2024\/10\/Designer-5-300x171.jpeg 300w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2024\/10\/Designer-5-768x439.jpeg 768w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2024\/10\/Designer-5-1536x878.jpeg 1536w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2024\/10\/Designer-5-18x10.jpeg 18w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2024\/10\/Designer-5-131x75.jpeg 131w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2024\/10\/Designer-5-480x274.jpeg 480w, https:\/\/www.brand360.com.my\/wp-content\/uploads\/2024\/10\/Designer-5.jpeg 1792w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>One of the most fatal landing page mistakes is the lack of consideration on speed. Some things you need to take your time with. But when it comes to websites, speed does matter! <a href=\"https:\/\/unbounce.com\/landing-pages\/increase-landing-page-speed\/\">81% of marketers<\/a> find that slow pages reduce their conversions.&nbsp;<\/p>\n\n\n\n<p>A study by <a href=\"https:\/\/www.portent.com\/blog\/analytics\/research-site-speed-hurting-everyones-revenue.htm#:~:text=The%20first%205%20seconds%20of,(between%20seconds%200-5)\">Portent<\/a> found that a load time between 0-4 seconds is best for optimum conversion rates. This ensures your visitors are not frustrated while waiting for images and texts to appear. Load times longer than 3 seconds can result in significant drop-offs in user engagement and conversion rates. For optimum conversion rates, check out this article on <a href=\"https:\/\/www.brand360.com.my\/chinese\/digital-marketing\/6-common-website-mistakes\/\">6 common website mistakes to avoid<\/a>.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5. No CTA, No Gains<\/strong><\/h2>\n\n\n\n<p>CTA is a small but very necessary step. Without a proper call-to-action (CTA) message, even if you have done all of the steps above, your page will not likely convert.&nbsp;<\/p>\n\n\n\n<p>A CTA message is important as it instructs your visitors on what to do if they want to purchase your product. It acts as a proactive voice prompting them to take immediate action before they change their mind.<\/p>\n\n\n\n<p>On average, 90% of visitors to your website who read your headline will also read a CTA copy. CTA buttons in articles increase revenue by an average of 80%. Furthermore, emails with CTA buttons <a href=\"https:\/\/designwebkit.com\/design\/hack-stats-examples-high-converting-cta-buttons\/\">increase click-through rates by a whopping 300%<\/a>!<\/p>\n\n\n\n<p>But having a CTA is not enough for your landing page. Stop using those generic buttons like \u201cCLICK HERE\u201d or \u201cSUBMIT\u201d. <a href=\"https:\/\/adespresso.com\/blog\/call-to-action-examples\/\">Use strong action words to provoke enthusiasm<\/a> from the audience as well as being specific to your product or your service. Example: if you are an interior design company you may use \u201cBEAUTIFY YOUR LIFE\u201d or \u201cUPGRADE YOUR LIFESTYLE\u201d. It would be much more eye-catching! Other examples include \u201cREACH OUT TO US NOW!\u201d or \u201cBOOK AND GET 30% OFF!\u201d.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Final Thoughts<\/strong><\/h2>\n\n\n\n<p>Landing page is important for conversion rate as well as building a positive image for your brand.&nbsp;<\/p>\n\n\n\n<p>Ready to start with a great landing page?&nbsp; <a href=\"https:\/\/www.brand360.com.my\/chinese\/contact-us\/\">Reach out to us<\/a> for our Web Development service.<\/p>\n\n\n\n<center><a href=\"https:\/\/www.brand360.com.my\/chinese\/contact-us\/\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>Contact us now for a consultation<\/b><\/button><\/a><\/center>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p><span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>","protected":false},"author":11,"featured_media":9253,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[96],"tags":[],"table_tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Have You Committed These 5 Landing Page Mistakes? - Brand360<\/title>\n<meta name=\"description\" content=\"Want a page that converts? 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