As a new online search directory, Buzzride needed to make the right impact with its target retailers to sign on merchants.
Strategy:
We developed Buzzride’s unique positioning and retailer acquisition strategy. We developed a Customer Kit and a Marketing Kit to support the acquisition strategies and facilitate sign ups.
Impact:
The app was launched with over 50 merchants in its portfolio, making a great start for Buzzride. A clear brand strategy made for an easy-to-understand brand, which made sign ups a smoother process.
