With a thematic campaign and supporting marketing elements, we helped Gene Martino increase its online sales twofold. This was achieved with great teamwork and support from Gene Martino's e-commerce and marketing teams.
The Raya campaign was activated before the government issued Movement Control Orders (MCO) to close retail stores and limit business activities. No matter how detailed our plan, we had to be ready to adjust to accommodate unseen circumstances.
There were many pivots due to sudden announcements on working hours and store closures, but together, we managed to adjust campaign mechanics, divert traffic to online stores and recover sales, in time for families to celebrate a very different Raya together.