Social Media Advertising Workshop

Get ready to level up your social media game! In our Social Media Advertising Workshop, you will be equipped with all the tools and tricks you need to get your business not just online but on top of the line. Whether you're repping your business or building your personal brand, we've got your back.

We'll show you how to create attention-grabbing content that gets people talking. In addition to taking a deep dive in performance tracking so you can see what's working and what's not.

By the time you're done with this workshop, you'll be a social media wizard, ready to conquer the digital world!

Best paired with Digital Marketing Workshop

Download Brochure

Our Training Is 100% HRD Corp Claimable

If you are a registered employer under HRD Corp and have paid the levy for the first month of registration, you are liable to apply for the training grant.

Who Should Attend?

  • Business Owners who want to leverage on their presence to support the business brand.

  • Marketing Professionals seeking to enhance their social media skills and stay ahead of industry trends.

  • Entrepreneurs who want to build their own personal brand and be known to their audience.

  • Small Business Owners looking to establish a strong online presence and reach new customers.

  • Entrepreneurs aiming to leverage social media to grow their brand and increase sales.

  • Anyone interested in learning the latest strategies and techniques for social media advertising.

Learning Outcomes

  • Explore the major social media platforms and their unique features.
  • Master the art of creating content that grabs attention and drives engagement.
  • Explore techniques for increasing your follower count and building a community around your brand.
  • Explore different advertising options on social media platforms and how to optimise your campaigns for maximum ROI.

About the Trainer

Social Media Advertising Workshop

Julia is the Executive Director of Brand360 Degree Sdn Bhd, a consultancy firm on brand and marketing matters for multinationals and innovative Malaysian companies. She is also a Chartered Marketer and a member of Chartered Institute of Marketing, UK.

She has over 13 years of experience in the branding and marketing field, co-founding Brand 360 Degree to expand on her passion for delivering strategy-driven brand results.

Julia is the community lead for Womenwill, a Google initiative to help women leverage on technology for equal access to information and opportunity. She is also a committee member of Gorgeous Geeks, a local NGO that seeks to empower women through technology.

She holds a Bachelor of Business in Marketing from RMIT University, Australia and a Master in Business Systems from Monash University, Australia. Julia is also a certified trainer with HRDF and has conducted several brand and marketing workshops.

2-Day Workshop Modules

Introduction to Meta Advertising

  • Overview of Meta (Facebook) advertising and its benefits
  • How Meta ads work
  • Ways to run Facebook and Instagram ads
  • Boost posts through Facebook or Instagram pages
  • Overview of Facebook Ads Manager

Defining Campaign Objectives & Performance Goals

  • Campaign objectives (awareness, consideration, conversion)
  • Performance goals (maximise reach, impressions, ad recall lift, etc.)
  • Workshop activity: Quiz

Q&A

Identifying Target Audience

  • The importance of audience targeting
  • Different audience targeting options (demographics, interests, behaviors, etc.)
  • Tips for audience targeting

Ad Formats and Creative Best Practices

  • Overview of different ad formats on Meta platforms
  • Meta ad guidelines (do’s and don’ts)
  • Tips for creating engaging ad creatives
  • Tips for writing compelling captions
  • Call-to-Actions (CTAs)

Q&A

Setting Up Ad Campaigns Using Facebook Ads Manager

  • Step-by-step guide
  • Budgeting and bidding strategies
  • Frequency cap

Ad Performance Tracking and Optimisation

  • Key metrics for measuring ad performance
  • Using Facebook Ads Manager to track ad performance
  • Strategies for optimising ad performance

Q&A

A/B Testing

  • The importance of A/B testing and how it works
  • A/B testing best practices
  • Workshop activity: Quiz

Advanced Strategies and Features

  • Lookalike audience and retargeting
  • Advantage + audience and placement
  • Campaign budget optimisation
  • Best practices for different ad campaigns (awareness, engagement, conversions)

Q&A

Interested To Learn More?

Kindly submit your information and download the brochure now!