Cause-Related Marketing: Spritzer x TudungPeople
I’ve always liked the idea of supporting brands that take a stand in their principles.
Especially when they incorporate them in campaigns and collaborations.
Supporting them made me feel like I made a difference. I am part of the change that I’ve been wanting.
And what makes it all the more inspiring is when brands that seemingly have no direct connection with one another, get together for a common purpose and collaborate 🏼🏽
I was roaming the malls to find a new scarf one day and I came across TudungPeople.
What drew me into their store the most was their latest collaboration with Spritzer!
Immediately I thought, who would’ve thought it possible that the brand that quenches our thirst could collaborate with a hijab brand for a shared objective 😆
Image credit: TudungPeople x Spritzer
This very uncommon pairing is what made people all the more interested in their campaign 📌
Not only did they challenge the stereotypes of collaborations, they managed to inspire change amongst the community as well.
Let’s peel the layers of this collaboration and see why it’s a stroke of genius.
Beyond Boundaries: Bridging the gap 🌉
The first layer of any collaboration is how the campaign is presented to the public, and in the case of Spritzer and TudungPeople, their approach has been nothing short of exceptional.
But how does a bottled water brand and a hijab brand gel? They don’t sell the same thing 🤔
The very fact that these two very different brands collaborated is what attracted people the most.
Spritzer and TudungPeople have masterfully crafted a campaign that defies normal expectations of collaborations.
Despite their differences, they were able to bridge the gap between their industries and open doors for more outside-the-box collaborations.
This leads us to the next layer of Cause-Related Marketing that led to innovation and creation.
“As a continuation of our initiative to move towards more sustainable and eco-friendly products, we present the LE Rainforest, a collection featuring one shawl and one hair scrunchie, made out of 100% recycled plastic bottles.” – TudungPeople
Unleashing Innovative Creation 🎆
Spritzer’s expertise in the beverage industry harmoniously blended with TudungPeople’s innovative approach to sustainable fashion 💯
This resulted in a powerful synergy that captivates audiences and breaks down traditional boundaries.
Spritzer turned their recycled plastic bottles into threads for TudungPeople to craft into beautiful creations – hijabs, scrunchies, pouches and many more.
Check out this brilliant video of how they did it:
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“We are collaborating with @tudungpeople to birth a conscious masterpiece that encapsulates our ecological responsibility. This transformational piece is made up of not only 1 but 8 recycled plastic bottles, ensuring that your recycling efforts find a sublime purpose.” – Spritzer
Their collaboration serves as a shining example of how two seemingly different industries can converge to create something truly extraordinary.
And this is all thanks to their innovative and creative thinking skills, bringing them to higher heights 📈
At the CORE of it all ❤️
We all know Spritzer to be among the top bottled water brands in Malaysia 👍🏼
Despite being two very different brands, at the core of it all is what TudungPeople and Spritzer have in common – Community Empowerment through Sustainable Lifestyle.
That’s what made this campaign a success.
The core message that brought TudungPeople and Spritzer together was to encourage the community to support sustainable living.
Spending for this limited edition scarf has never been easier for me because I knew that it’d be a show of support to sustainable and environmentally-friendly products.
This collaboration has PURPOSE and I am contributing to it 💪🏼
At the end of the day, their collaboration through Cause-Related Marketing further enforced the movement towards sustainable fashion and in accordance with the United Nations 17 Goals of Sustainable Development.
How to do it like Spritzer x TudungPeople ✨
If you’re cracking your brain to figure out the best way to apply Cause-Related Marketing, don’t fret.
Take a look at these questions to get your idea-factory churning and work your way through to building a strong foundation.
- As a business owner, what social issue or social cause are you passionate about? Why is it important to you?
- How does your brand align with the cause that you want to support?
- Is there a natural connection between your brand and the cause?
- Who shares the same interest for the cause that you want to support? Are they your target audience?
- Are there existing partnerships or organisations working in the field that you can collaborate with to maximise the impact of your Cause-Related Marketing efforts?
- How will you communicate your commitment to the cause to your customers and stakeholders in a genuine and transparent manner?
- How will you ensure the authenticity of your Cause-Related Marketing initiatives, and how will you maintain long-term engagement with the cause beyond short-term campaigns?
Remember, Cause-Related Marketing should be a thoughtful and genuine approach to supporting a cause.
So take the time to reflect on these questions and consider the potential impact and benefits of your involvement 💡
When you’ve got some ideas down, refine them even more with tips from marketing masters 👇🏼
Tips to Refining Your Cause-Related Marketing ✅
1. Authentic Alignment 🍃
When choosing a cause to support, authenticity is key.
Select a cause that genuinely aligns with your brand’s values and mission.
Customers can spot insincerity from a mile away, so ensure your commitment is real.
2. Research and Understand Your Audience 📌
To make an impact, you need to understand what causes matter most to your target audience.
Conduct surveys or analyse data to identify the issues your customers care about, and tailor your Cause-Related Marketing efforts accordingly.
3. Clear and Transparent Messaging 📝
Communicate your cause-related efforts clearly and transparently.
Let customers know how their support directly contributes to the cause, whether it’s through donations, volunteer hours, or other initiatives.
4. Long-Term Commitment 🔥
Effective Cause-Related Marketing isn’t a one-time campaign.
It’s about building lasting relationships with both your customers and the cause you support.
Consider making a long-term commitment to the cause to demonstrate your dedication.
5. Collaborate with Experts 🏼🏽
Partnering with nonprofit organisations or experts in the field can lend credibility to your Cause-Related Marketing efforts.
These partners can provide valuable insights and help ensure your initiatives have a meaningful impact.
Cause-Related Marketing is about making a genuine impact while benefiting your brand and customers.
By following these tips and staying committed to your chosen cause, you can create meaningful connections and contribute positively to society.
Key Takeaway 🔑
Thinking about diving into the dynamic realm of Cause-Related Marketing?
It’s a strategic move that can propel your brand to new heights, just like the Spritzer x TudungPeople collaboration.
But remember, Cause-Related Marketing isn’t a one-off deal. It’s a marathon, not a sprint.
Build long-term relationships with your customers and the cause itself. Show your unwavering commitment and you’ll gain connections with lifetime customers.
And if you want to add a touch of expertise, consider giving us a call. We’ll give your brand our best boost of ideas!
Ready to embark on your journey to success?
Let’s chat about your brand’s unique path in the world of cause marketing 🎯