Actually, email marketing is alive and kicking as we speak. Emails are very effective in targeting customers to push sales, promotions and campaigns. They are even more effective in lead generation for both B2B and B2C brands. In fact, emails can bring back a 4,000% ROI!
What makes emails so effective is partly because it’s so easy to access them. Consumers check their emails mostly on their smartphones and apps like Outlook and Gmail made it super easy for them to read, archive, reply, or delete emails.
Fact: Email marketing is thriving due to efficiency for both brands and consumers.
So, you should not be sending spam. Instead, create a well-designed and thoughtful email backed by a well-planned marketing strategy. To ensure that your email does not end in spam, use reputable email software such as Mailchimp, SendInBlue or Omnisend that contains the right algorithm that your recipient’s inbox will accept.
Fact: Non-spammy sales email that employs the right software will arrive at the inbox safely.
What if we tell you that email automation is one of the simplest automated software in the business. Services such as Mailchimp and SendInBlue make it deliberately easy for users with no IT background to create, send, and organise emails. Email automation is our no.1 marketing tool for clients!
Fact: Email automation is easy, budget-friendly, and saves time and energy.
In reality, unsubscribers actually help you trim your customer base so only people interested in your brand stays. This, in turn, can improve your open and click rates. High rates of unsubscribers can tell you if your emails are underperforming or in need of something new. They can always come back and subscribe again when they are in need of your brand.
Fact: Unsubscribers are deadweight. By opting-out, they help you trim your customer base and focus on warmer leads.
That’s how a strategic email that is straight to the point and has clear calls to actions will stand out against the other sales emails a recipient receives. Your email newsletters don’t have to just forward discount offers, but it can also provide value to readers through brand story and other content.
Fact: Done right, your emails can be well-received and many even anticipated by recipients.
People’s attention span is cruelly short in this digital age. Most emails are short to retain this attention, but they can be lengthy and detailed too when the topic covered is of interest to the reader. Email marketing is more than just pushing promos, discounts and sales. They can be an effective communication channel that amplifies your brand’s voice.
Fact: Sales and other types of email newsletters can be fun, engaging, and effective.