Digital Marketing Workshop
Whether you're itching to expand your skills or boost your career prospects, we've got you covered.
Digital marketing: It's a game-changer for Malaysian SMEs. With more and more folks hopping online and shopping up a storm, mastering digital marketing is key. It's all about reaching more customers, making your brand shine, and selling your products like a pro.
Trust us, this course will set you up for success in the digital world!
We are HRDF Certified
If you are a registered employer under HRD Corp and have paid the levy for the first month of registration, you are liable to apply for the training grant.

Who Should Attend?
- Professionals entrusted with the direction and vision for digital strategies and are tasked with achieving marketing goals.
- Marketers who want to up their game and win with a strategic road map for their marketing.
- Strategic Planners and Digital Marketers who want to polish their skills to seek smart solutions for the growth economy.
- Communication executives at brand, creative, digital and media agencies.
- C-suite Executives who have to advise and report to stakeholders on strategy, brand and communications.
Learning Outcomes
With a well-defined digital marketing strategy and optimised digital marketing tools, SMEs can:
- Build a robust digital marketing strategy in line with business goals and kickstart their own integrated digital campaign.
- Interact with potential customers and learn what products and services they need.
- Reach a global marketplace, all from their office in Malaysia.
- Save money and reach more customers compared to traditional, mass market marketing efforts.
- Create brand loyalty through personalised and prompt service.
- Immediately track the efficiency of each marketing tactic.
About the Trainer

Julia is the Executive Director of Brand360 Degree Sdn Bhd, a consultancy firm on brand and marketing matters for multinationals and innovative Malaysian companies. She is also a Chartered Marketer and a member of Chartered Institute of Marketing, UK.
She has over 13 years of experience in the branding and marketing field, co-founding Brand 360 Degree to expand on her passion for delivering strategy-driven brand results.
Julia is the community lead for Womenwill, a Google initiative to help women leverage on technology for equal access to information and opportunity. She is also a committee member of Gorgeous Geeks, a local NGO that seeks to empower women through technology.
She holds a Bachelor of Business in Marketing from RMIT University, Australia and a Master in Business Systems from Monash University, Australia. Julia is also a certified trainer with HRDF and has conducted several brand and marketing workshops.
3-Day Workshop Modules
The Digital Marketing Landscape
- The size and importance of digital marketing
- Future trends in digital marketing
- How your Digital Marketing Strategy looks like
Website Homebase
- Role of your website in your digital marketing strategy
- Elements of a successful website
- Usability and user experience
- Constructing and optimising your conversion plan
Search Engine Optimisation
- How SEO works
- Keyword analysis and optimisation
- Ranking factors and content marketing planning
- Key tools to analyse your SEO
- Onsite and offsite optimisation for search engines
Social Media Strategies
- Top social media listening tools
- Integrating your marketing strategy with social media objectives
- Identify your target audience and craft your content strategy
Social Media Best Practices
- Implement best practices
- Content optimisation across networks
- Best social media networks for your audience
- How businesses use Facebook
- How businesses use Instagram
- How businesses use LinkedIn
- How businesses use TikTok
Email Marketing
- Email marketing role in your digital marketing strategy
- Email marketing legal compliance and what you can do
- Email marketing optimisation
- Analyse your email marketing efforts
Managing Digital Campaigns
- Building an integrated digital marketing campaign
- Optimisation strategies for your digital campaign
- Measuring your digital campaign success
Interested To Learn More?
Kindly submit your information and download the brochure now!