Digital Marketing Workshop

Whether you're itching to expand your skills or boost your career prospects, we've got you covered.

Digital marketing: It's a game-changer for Malaysian SMEs. With more and more folks hopping online and shopping up a storm, mastering digital marketing is key. It's all about reaching more customers, making your brand shine, and selling your products like a pro.

Trust us, this course will set you up for success in the digital world!

Best paired with Social Media Management Workshop

Download Brochure

We are HRDF Certified

If you are a registered employer under HRD Corp and have paid the levy for the first month of registration, you are liable to apply for the training grant.

Who Should Attend?

  • Professionals entrusted with the direction and vision for digital strategies and are tasked with achieving marketing goals.
  • Marketers who want to up their game and win with a strategic road map for their marketing.
  • Strategic Planners and Digital Marketers who want to polish their skills to seek smart solutions for the growth economy.
  • Communication executives at brand, creative, digital and media agencies.
  • C-suite Executives who have to advise and report to stakeholders on strategy, brand and communications.

Learning Outcomes

With a well-defined digital marketing strategy and optimised digital marketing tools, SMEs can:

  • Build a robust digital marketing strategy in line with business goals and kickstart their own integrated digital campaign.
  • Interact with potential customers and learn what products and services they need.
  • Reach a global marketplace, all from their office in Malaysia.
  • Save money and reach more customers compared to traditional, mass market marketing efforts.
  • Create brand loyalty through personalised and prompt service.
  • Immediately track the efficiency of each marketing tactic.

About the Trainer

Digital Marketing Workshop

Julia is the Executive Director of Brand360 Degree Sdn Bhd, a consultancy firm on brand and marketing matters for multinationals and innovative Malaysian companies. She is also a Chartered Marketer and a member of Chartered Institute of Marketing, UK.

She has over 13 years of experience in the branding and marketing field, co-founding Brand 360 Degree to expand on her passion for delivering strategy-driven brand results.

Julia is the community lead for Womenwill, a Google initiative to help women leverage on technology for equal access to information and opportunity. She is also a committee member of Gorgeous Geeks, a local NGO that seeks to empower women through technology.

She holds a Bachelor of Business in Marketing from RMIT University, Australia and a Master in Business Systems from Monash University, Australia. Julia is also a certified trainer with HRDF and has conducted several brand and marketing workshops.

3-Day Workshop Modules

The Digital Marketing Landscape

  • The size and importance of digital marketing
  • Future trends in digital marketing
  • How your Digital Marketing Strategy looks like

Website Homebase

  • Role of your website in your digital marketing strategy
  • Elements of a successful website
  • Usability and user experience
  • Constructing and optimising your conversion plan

Search Engine Optimisation

  • How SEO works
  • Keyword analysis and optimisation
  • Ranking factors and content marketing planning
  • Key tools to analyse your SEO
  • Onsite and offsite optimisation for search engines

Social Media Strategies

  • Top social media listening tools
  • Integrating your marketing strategy with social media objectives
  • Identify your target audience and craft your content strategy

Social Media Best Practices

  • Implement best practices
  • Content optimisation across networks
  • Best social media networks for your audience
  • How businesses use Facebook
  • How businesses use Instagram
  • How businesses use LinkedIn
  • How businesses use TikTok

Email Marketing

  • Email marketing role in your digital marketing strategy
  • Email marketing legal compliance and what you can do
  • Email marketing optimisation
  • Analyse your email marketing efforts

Managing Digital Campaigns

  • Building an integrated digital marketing campaign
  • Optimisation strategies for your digital campaign
  • Measuring your digital campaign success

Interested To Learn More?

Kindly submit your information and download the brochure now!