Social media mastery
with AI — in one day
Strategy in the morning. Paid ads in the afternoon. AI through all of it. Walk out with a working system, three months of content direction, and a campaign ready to launch.
Most budget goes to social.
So does most of the frustration.
The algorithm changes. Organic reach drops. The team spends hours producing content that gets ten likes. The ad account spends money and nobody is sure why.
Reactive posting
Content goes out with no strategy, no pillars, and no plan — so nothing compounds.
Wasted ad spend
Boosted posts and broad campaigns burn budget with no clear idea of what is working.
Hours for ten likes
The team produces content manually, slowly, and inconsistently — and it still underperforms.
This workshop takes participants from reactive, disconnected social media management to a structured, AI-powered system that produces consistent results.
Strategy by lunch.
A live campaign by 5pm.
Social media strategy
Platform selection, content architecture, and audience growth — built with AI.
- Where your audience actually is
- Content pillars & posting architecture
- A monthly content direction in hours, not weeks
Paid social
Set up, run, and optimise Meta and TikTok ads without wasting budget.
- Campaign structure, objectives & audiences
- AI-written ad copy that converts
- A complete ad set, ready to launch
Five modules.
One full, hands-on day.
Every module ends with participants building something real — using AI.
01
Social Media Reality Check
The Malaysian landscape — and the three reasons company accounts underperform.
- The Malaysian social media landscape : platform priorities, algorithm reality, and audience behaviour
- The 3 failure modes: why most Malaysian company social accounts underperform
- Organic vs paid: understanding when and how to use each
- Hands-on: participants audit their current social media performance
02
Social Media Strategy with AI
Build the system behind consistent social — platform choice, content pillars, and growth levers.
- Platform selection framework: where your audience actually is
- Content pillars and posting architecture: the system behind consistent social media
- Using AI to build your content strategy and monthly content direction
- Profile optimisation: using AI to audit and rewrite your social media bios
- Growth levers: what drives organic reach and follower growth
- Hands-on: participants build their Social Media Strategy using AI
03
AI-Powered Social Content Production
Produce a month of content in two hours — carousels, Reels, Stories, and more.
- Content batching with AI: producing a month of content in two hours
- Format-specific AI prompts: carousels, Reels scripts, Stories, and LinkedIn posts
- Canva AI for social visuals: templates, brand kits, and AI image generation
- Hashtag strategy, caption optimisation, and posting time analysis using AI
- Community management: using AI to draft replies and manage DMs efficiently
- Hands-on: participants produce 10 ready-to-post content pieces using AI
04
Paid Social Advertising with AI
Meta and TikTok ads that stop the scroll — structure, targeting, and AI-written copy.
- Meta Ads fundamentals: campaign structure, objectives, audiences, and bidding
- Using AI to write high-converting Facebook and Instagram ad copy
- AI-assisted audience targeting: finding your best audience on Meta
- TikTok Ads basics: what works for Malaysian brands and how it differs from Meta
- Ad creative that stops the scroll: hooks, visuals, and format selection
- Hands-on: participants build a complete Meta ad set with AI-written copy
05
Measurement & Continuous Improvement
The metrics that matter, faster reporting, and a repeatable 90-day roadmap.
- Social media metrics that actually matter — and vanity metrics to stop tracking
- Using AI to write social media performance reports faster
- Monthly social media review process: a repeatable framework
- Hands-on: participants build a 90-day social media roadmap using AI
Not notes.
Working assets.
Everything below is built in the room and leaves with your team.
A Social Media Strategy document
Platform priorities, content pillars, and posting cadence — written down.
10 ready-to-publish posts
Produced during the workshop using AI — ready to schedule.
A 90-day content calendar
A content direction and calendar framework for the next quarter.
A complete Meta ad set
With AI-written copy and a clear audience targeting rationale.
AI Prompt Library — 50+
Platform-specific prompts your team keeps and reuses.
A monthly planning workflow
A repeatable process they can implement the very next week.
100% HRD Corp
claimable
This social media marketing workshop is eligible for HRD Corp reimbursement under the SBL-Khas scheme. Brand360 is a registered HRD Corp approved training provider in Malaysia.
- Eligible under the SBL-Khas scheme
- Registered HRD Corp approved training provider
- We help with the grant paperwork
Apply for the HRD Corp grant directly in the registration form — just select "Yes" and we'll guide your finance team through the rest.
Built for the people running the accounts.
Social Media Executives & Managers
Running company accounts and wanting to produce more, faster.
Marketing Managers
Overseeing social and paid ads who want a more systematic approach.
Business Owners
Managing their own social media and frustrated with the time it takes.
Anyone boosting posts
Running boosted posts and wondering why they are not working.
Led by Brand360 practitioners
This workshop is delivered by the same Brand360 practitioners who run social media content and paid advertising campaigns for Malaysian companies every day. You learn the system from people who use it on live accounts — not theory from a slide deck.
Brand colour and brand-led workshops are facilitated by Julia Koh, Brand360’s lead brand strategist.
Frequently asked
What is the difference between this and the Social Media Management Workshop?
Is the workshop HRD Corp claimable?
How long is it and where is it held?
Do participants need prior AI experience?
Can you run this just for our team?
One day. A working system.
Reserve places for the Social Media Mastery with AI Workshop. We’ll confirm dates and walk your team through the HRD Corp grant.
(claimable under HRD Corp)
Rather have us run it?
Brand360 manages social media content and paid advertising for Malaysian companies across many industries. Some teams run social in-house with the system they build here — others partner with us for ongoing management, particularly paid ads, where performance depends on continuous optimisation.