Overview
“Marketing is no longer about the stuff you make, but the stories you tell.” - Seth Godin. In the digital age, the best way to build a brand is by building a community. But how do you attract your audience and get their attention? Simple. You start with a story.
Today, every brand needs to go beyond their vision, mission and standard business communications, and use business storytelling to reach their ideal consumers, employees and investors. Leverage on the power of storytelling to engage, inspire and motivate people to take action.
Who Should Attend?
- Professionals entrusted with the direction and vision for brand development and tasked with achieving marketing and corporate goals.
- Marketers who want to up their game and win with an impactful narrative plan.
- Strategic Planners and Brand Strategists who want to have an impactful way to present and onboard ideas to the team.
- Communication executives at brand, creative, digital and media agencies.
- C-suite Executives who have to advise and report to stakeholders on strategy, brand and communications.
Learning Outcomes
- Understand why storytelling is so critical to modern-day businesses.
- Learn how to craft an authentic brand story that engages your audience.
- Get the story framework you can put to action immediately.
- Analyse and deconstruct real world brand stories.
- Build your own elevator brand story.
- Update and improve your About Us story immediately.
About the Trainer
Julia is the Executive Director of Brand360 Degree Sdn Bhd, a consultancy firm on brand and marketing matters for multinationals and innovative Malaysian companies. She is also a Chartered Marketer and a member of Chartered Institute of Marketing, UK.
She has over 13 years of experience in the branding and marketing field, co-founding Brand 360 Degree to expand on her passion for delivering strategy-driven brand results.
Julia is the community lead for Womenwill, a Google initiative to help women leverage on technology for equal access to information and opportunity. She is also a committee member of Gorgeous Geeks, a local NGO that seeks to empower women through technology.
She holds a Bachelor of Business in Marketing from RMIT University, Australia and a Master in Business Systems from Monash University, Australia. Julia is also a certified trainer with HRDF and has conducted several brand and marketing workshops.
2-Day Workshop Modules
How to Build Strong Connections
- Why build brand stories
- The most-used story plots in the world
- Your brand story arc
How to Build Strong Connections
- Why build brand stories
- The most-used story plots in the world
- Your brand story arc
Building Your Brand Story
- Deconstructing real business stories
- Types of business narratives
- Create your 4-word story
- Create your elevator pitch story
- Improve your About Us narrative
Testimonials
"I learned how to get my customers to trust and like my brand. This detailed course also showed me how to keep my brand on top of my customer’s mind through storytelling."
Joseph Ong, Marketing Manager
"Brand story isn’t just a made up story. It’s a combination of brand substance, positioning and persona. This masterclass has definitely broadened my knowledge on branding 100%."
Tony Quah, CEO
"This is a 5-star masterclass! I learned how to sell my brand to my customers through storytelling."
Brenda, Business Owner
"It’s the stories that sell your product, not your logo. I’m glad I learned how to craft a compelling brand story for my business in this masterclass!"
Brandon, Content Strategist
Interested To Learn More?
Kindly submit your information and download the brochure now!
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