Be TikTok Famous! Here are 6 Tips to Make Your Videos Appear on the “For You” Page
TikTok is one of the most popular social media these days. The app hosts a variety of short-form user videos from comedy and education to music. Their bite-sized content with durations from 15 seconds to three minutes, garnered popularity in this fast-paced world where you can jump from content-to-content any time of the day with a single swipe.
The app itself has birthed plenty of social media influencers from all over the world with their simple yet oddly addictive content like Haley Kalil. Celebrities like Will Smith have moved to the platform and shared his life and funny skits with his family. Despite TikTok having the stigma of being “cheap”, high-end fashion brands such as Gucci and Louis Vuitton have moved to the platform to promote their products. Want to follow their footsteps? Reach out to us and we’ll get you started with your TikTok journey.
Aside from the short duration which makes the contents easier to consume, the app itself has a variety of templates, music and customisable content to choose from and use which gives room for creativity whilst providing the tools for the uninitiated video editors.
Seeing the success of people with 10 to 100 million followers might sound intimidating to those who are just starting on TikTok. But it is far from impossible. Hence, it is important to understand how it works. This is where the ‘For You’ page (FYP) comes into play.
The TikTok FYP appears when the user opens TikTok and it shows videos that the algorithm thinks you might show interest in and they don’t necessarily come from the accounts you followed. This means, a brand with good content might have a chance to be exposed to a wide audience who never followed its account.
If your videos get shown on the FYP you get to:
- Increase exposure & awareness
- Increase reach
- Increase engagement
- Increase followers
- Increase virality
Excited to boost your social media popularity? Here are the 6 ways to get your videos featured on the FYP to become TikTok famous.
1. Choose your hashtags wisely
Hashtags play a vital role in getting your videos discovered. Plenty of TikTok users search videos using the hashtags that they like and using the right one will get your videos discovered much easily, and getting you discovered by your target audience. Entertainment-related hashtags are the most popular on the platform, so it is time for you to shine.
2. Ride on the trend
Seeing the same type of content or topic circulating on TikTok or other platforms? Hop on the trend train. This will not only help you get discovered but also make you feel relevant to your audience. Staying on trend will also make you look relatable to your target and potential audience. 61% of TikTok users are women, so if they are your target audience, then you can focus on the trend related to that pool.
3. Timing is everything
There is always the right time for everything. Post your videos on peak timing to gain the best exposure. Figure out when most people are on TikTok and post your content at that time. Not only will it reach a wider audience, but if your content is relevant to current trends, you might even achieve virality. Timing is different according to countries. If you’re focusing on Malaysians, there are peak hours and days for you to post on TikTok. Based on a study by Influence Marketing Hub, the best time for you to post on TikTok based on UTC time zone are:
- Monday: 6 AM, 10 AM, 10 PM
- Tuesday: 2 AM, 4 AM, 9 AM
- Wednesday: 7 AM, 8 AM, 11 PM
- Thursday: 9 AM, 12 PM, 7 PM
- Friday: 5 AM, 1 PM, 3 PM
- Saturday: 11 AM, 7 PM, 8 PM
- Sunday: 7 AM, 8 AM, 4 PM
4. Bite-sized content
As I’ve mentioned, TikTok focuses more on shorter video content. Make sure your videos are short and entertaining. Most TikTok users are between the age of 10-19 making up 25% of their total users. Kids and teenagers of this age have the attention span between 20-50 minutes. It might seem fine but this is why TikTok is so popular among this age group. Every time they swipe to a new video, their focus is refreshed. Which is why some people can spend hours on the platform without even realising time goes by.
5. Music selection
Much like in the previous point, you should also ride on any trending songs on TikTok especially if it is relevant to the tone of your content. Adding music to your content will have a huge impact. Almost all of the content on TikTok has music in it. Using the right music will make your content more dynamic and will properly present your video in the right tone and attract the right audience which plays a critical role in brand awareness.
6. Focus on quality and creativity
Last and most important of all, produce high quality content. Yes, there are plenty of TikTokers with millions of followers. However, gaining and maintaining followers are two different things. Be consistent in your uploads. Make sure your contents are focused and entertaining. Fully utilise the tools on TikTok that will definitely enhance your creativity and get your brain juice flowing in brainstorming for your upcoming contents.
Final Thoughts
With TikTok having a different audience base than other social media platforms, it is important for you to understand the right strategy for this platform in order to stand out from other content creators. By studying your target audience properly, you might achieve high Reach and Engagement and establish your brand as the next big TikTok star.
Do you desire to venture into TikTok, but don’t know where to start? Reach out to us to learn more about our Social Media Management and Social Media Marketing services.
