Goodness, look at the time. Wouldn’t you know it, we’re already talking about 2019. There will soon be meetings and the brainstorming sessions about the plans for next year. As they say, failing to plan is planning to fail. It’s the last quarter of 2018, so it makes sense to start thinking about the next one. And it’s also not too early to think about how you want your brand to perform in 2019, especially and very importantly, your B2B branding.
77% of B2B marketing leaders say that branding is critical to growth. Competition is going to get tougher with more fragmented customer markets and more saturated industries. For your business to face the next fiscal year with growth, you have to be prepared. Here are 5 ways you can tune-up your brand and get ready to start the next year all warmed-up like a race car at the starting line.
No one brands and sells furniture better than IKEA today, even for B2B. But their success did not just happen by luck. They brand themselves strategically to know exactly what they are doing and what they want to achieve. Their brand strategy goes as far as their corporate culture into their employees. This resulted in a synchronised ecosystem that helps this Swedish brand to branch out to almost every major city in the world, yet still retain the same branding no matter where they go.
In a car race, most of the work is done prior to race day. There are endless test runs and practices, constant tweaking of the engine to make sure it’s working optimally and the amount of physical and mental preparation for every member in the team from the main driver to the engineers and pit crew.
It’s almost the same when it comes to preparing for the next year. Your competitors are revving up their engines and making decisions on how to be the better brand next year. Your brand should step up and have a branding plan ready to be executed. You’re not alone, though. A brand consultant can help you in your see if the 5 things mentioned above are in their best form. So, take the first step and decide now; is your B2B branding ready for 2019?