Which Technology will transform society most in 2020?
|Germany||‘Renewable Energy’||Responses from Germany were least likely of all the countries to vote for ‘AR or VR’.|
|Malaysia||‘5G’||Responses from Malaysia were least likely of all the countries to vote for ‘none of the above’. They were most likely of all the countries to vote for ‘Internet of Things’, ‘Cryptocurrency’, and ‘Blockchain’. They tied with Spain as being most likely to vote for ‘5G’.|
|Mexico||‘Renewable Energy’||Responses from Mexico were least likely of all the countries to vote for ‘AR or VR’.|
|Singapore||‘5G’||Responses from Singapore were least likely of all the countries to vote for ‘Blockchain’ or ‘Renewable Energy’. They were more likely than those in other countries to select ‘Robots’.|
4G (2008)Video streaming1Gb/ps
|Generation (Year)||What It Does||Max Speed|
|1G (1980)||Analogue connection for voice calls||2.4Kb/ps|
|2G (1991)||Digital connection, with text messaging||50Kb/ps|
|3G (1998)||Multimedia messaging||384Kb/ps|
|5G (2019)||HD streaming, downloads that take only seconds||20Gb/ps|
With more time spent online, marketers can watch out for more digital marketing activities such as voice searches, video content, and online shopping.
Chatbots are already widely used by services such as Lazada and Joey Yap (Feng Sui expert) to answer FAQs. But with 5G, chatbots can drive leads further down the funnel. They’ll not only answer questions or direct to a webpage, but chatbots can also recommend products accurately and ask for feedback while sounding more human. With 5G, the A.I’s algorithm will improve, leading to relevant responses for customers.
For marketers, traditional mass media advertisements don’t work nearly as well anymore. With new media habits, new advertising strategy would need to take place. That’s why instead of ads, marketers go for featured or sponsored content on video-streaming sites.
AR, on the other hand, is seen as more viable than VR as it involves part of the real-world setting. Marketers have used AR to promote, demonstrate, entertain, and create buzz such as what Pepsi did in this viral marketing campaign.
With 5G, advertisements will also become more targeted and personalised. Online ads will become more relevant to users as the algorithm improves.