Perhaps the most relevant brand awareness metric would be the number of new users that visited. This shows that there are new people who came to your website for the first time, which is an essential metric to prove an increase in exposure and awareness.
By tracking website traffic and performance, you can also improve brand awareness. For example, if the bounce rate is shown too high, it means that most of your visitors leave the website without reading or scrolling anything. And that hurts your brand because you’re driving customers away without letting them know who you are.
Therefore, you have to identify what causes the high bounce rate. It could be that your web pages are loading too slowly. Fixing it will ensure your website runs smoothly to serve your customers and helps with your brand awareness.
Good blogging also improves SEO, which helps make your brand more visible on search engines. The best blogs would appear on the first page of a Google search whenever the keyword is entered. So you can imagine how that would greatly help with brand awareness.
But perhaps the most helpful measurement of brand awareness would be the amount of ‘Shares’ and ‘Reach’ of each post. ‘Reach’ is how many people come across your post while ‘Shares’ is, as you can guess, how many times your post is shared. These two metrics are valuable to track how much exposure your brand is getting on social media.
In the above example, Lazada is shown to be more popular than Shopee between March and April. Lazada had more exposure in that timeframe, perhaps because they had a big sale in late March. So we can say that Lazada’s campaign had garnered extra attention based on what Google Trends is showing.
Ideally, you want to see a high amount of opens and a minimal amount of bounces. Open rates are when people clicked on the email to read it. If your email is engaging enough, they might even click on the CTAs or links you have inside. So you have to make sure your newsletters are well-written, attractively-designed, and timely delivered.