What You Need to Know About Brand StrategyBrand360 Logo-150brand360-logo-bluewhite-150What You Need to Know About Brand Strategy
  • SME GRANT
  • WHAT WE DO
    • Brand Design
    • Brand Strategy
    • Marketing
  • WE ARE BRAND360
  • OUR CLIENTS
  • RESOURCES
  • WORKSHOPS
    • Personal Branding Workshop
    • Brand Storytelling Workshop
    • Brand Strategy Workshop
    • Digital Marketing Workshop
  • CONTACT US
✕

What You Need to Know About Brand Strategy

In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.

– Seth Godin

brand-strategy

Competition is all around us, no matter the industry. In a globalised world, we compete with businesses around the world, and new technology and trends keep appearing now and again, shifting the population’s focus and warping market demand.

We sometimes see the unfortunate news of long-running companies like ‘Toys R Us’ and RadioShack shutting down, acquired or merged. Competition as we know it, is getting fiercer. Its effect is non-discriminative towards small or large companies as a whole.

Various strategies are developed by companies to stay competitive. Of the more important strategies that growing companies need is a brand strategy. Brand strategy shapes one of the company’s greatest asset of all; its brand.

With the massive amount information your customers are exposed to, it is imperative that your brand stands out and be noticed. Some global brands have successfully made their way to the top that merely saying their name would make people regardless of culture and nationality to have the same idea. Brands such as Coca-Cola, Google and BMW have become communication symbols of their own.

Therefore, decision-makers need a strong brand strategy. A good brand strategy acts as a guide in the playing field, deciding on tactics to employ and directing the game to win over your customers. It evaluates your customers and your opponents. It provides a profile of who you are as a brand, who your customers are and where you stand in the game.

Whether you are a start-up, a medium sized business or a large company, you can benefit from investing in the development of your own brand strategy. Use The CEO’s Strategy Playbook: The Brand Building Playbook for Business Leaders, an information-packed guide that uses the very same processes and methodologies that our brand consultants use. Available for download for a limited time only.

Related posts

March 18, 2020

Value Proposition, the Foundation of Every Brand Strategy


Read more
April 22, 2019

So You Think You Know What Rebranding Is?


Read more
January 4, 2019

Let’s Kill Your Brand Image in 5 Easy Ways!


Read more
Share
Subscribe to our newsletter for social resources
Name
Email address

Step By Step Guides

  • 0
    Christmas Marketing Campaign for Malaysian Businesses: A Complete Guide
    December 7, 2020
  • 0
    13 Killer Social Media Content Ideas to Engage Your Audience: The Ultimate Guide
    October 30, 2020
  • 0
    Planning An Influencer Marketing Strategy: A Step-by-Step Guide
    October 22, 2020
  • 0
    How to Develop A Brand Repositioning Strategy in Malaysia (Including 4 Brand Examples)
    November 11, 2019
  • 0
    Understanding Your Target Audience in Malaysia: An Essential Guide
    May 26, 2019
What You Need to Know About Brand Strategy

We are in the business of helping build real and enduring value for brands through insight, strategy and marketing. We out-think your competition, not out-spend them.
Tel: +6 (0) 3 6272 3299
Email: hello[@]brand360.com.my
 

Privacy Policy | Security Policy | Disclaimer

Recent Posts

  • 10 Ways Blogging Benefits Your Business in Brand Building
  • Squid Game Hype: 7 Ways Brands Create Effective Content Marketing in Malaysia
  • Brand360 Wins Best Website Design Award by Design Rush
  • The Right Choice: 7 Reasons to Apply for SME Digitalisation Grant
  • How To Build A Brand Strategy For Manufacturing Brands From Scratch 🧑‍🏭🏭
✕
© 2022 Brand 360 Degree Sdn Bhd 200701034906 (792935U). All Rights Reserved.